Numerous clothing ads appeared in the August 2009 issue of Seventeen magazine to show of the fall's biggest trend especially for “back-to-school” shopping. The eyes of the reader are first drawn to Seventeen's headline of “1081 Ways to Look Amazing;” and further into the magazine, the readers are attracted to models who appear to look like seventeen year-olds. Majority of the clothing ads portray the “everyday” teenager who is constantly happy, and most of all, thin. However, Torrid's clothing ad differentiates from the rest of the advertisements. Torrid is a clothing specifically created for “plus-size” bodies, but by looking at the ad, the reader cannot tell the model is plus-size; each of the model appears thin. The back-to-school issue illustrates that having a thin body is significant for girls.
On the other hand, in the most recent issue, the prom issue, of Seventeen magazine (May 2010), the focus shifted from having the perfect body to having perfect, skin. The main headliners includes “943 Ways to Look Pretty For Free!” and “Perfect Skin! Without Any Makeup.” Many of the ads and features of the magazine focuses on close-ups of the face for make-up or acne medicine. Neutrogena, Clearasil and Clinque are featured products to have clear skin and Maybelline and Covergirl are make-up lines to hide imperfections on the face. These ads stigmatize the image of having the “perfect skin” that is shown to be clear of every blemish on the face. Having perfect skin coincides with having the perfect body in which girls must attain both to appear normal.
In the podcast, Taking Surprising Risks for The Ideal Body, there is a global perspective of the ideal body image which young women and girls in Jamaica use extreme methods to fit t...
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...ger message that controls the girl's image.
There was three different podcasts that revolved around adolescent girls adapting to society's ideal body image. The time periods for each podcasts' publication varies: Taking Surprising Risks for The Ideal Body was published on March 22, 2010; Is America Obsessed With Beauty was published on August 22, 2008; and Roundtable: Black Women and Body Image was published on June 9, 2005. Throughout the span of five years, body image ideologies among girls increased to a global issue, as seen in Jamaica, and have not diminished in today's values. Unlike Seventeen magazine, the podcasts are directed more towards an adult audience due to the analysis of young teenage girls. However, if younger generations listened to the podcasts, they will have a better and new perspective on the “ideal” body and how they view themselves.
The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media. (Gibbs, 2010) When women are not able to obtain their ideal body goal, many develop negative feelings and become self-conscious about their bodies. Conversely, it is not possible for someone to look like a model in ads, someone without blemishes, scars, or pours. Another study conducted in 2012 showed contemporary media and culture has defined a women’s social desirability in terms of their bodies. For females, this has often resulted in comparing themselves to bodies shown in advertisements, commercials, magazines, etc. however not all body
Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s society in what women’s appearance should and shouldn’t be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because it’s teens that mainly listen to the music that 98 Degrees produces, it’s the teens that this particular promotion is focused on. I s...
Every teenage girl goes through a time in her life when she just does not feel good enough. That time when the perception of what a girl should look like is just not realistic. Body image is a big part of a girl's life, no matter if it is a positive or negative one. It helps decides whether or not she will grow up to be confident and strong or scared and nervous. Having a good perception of yourself is important to having a positive body image. However all around us society is shoving “the perfect body” in our face and shaming those of us who don’t fit the cookie cutter image they’ve created. From lingerie store Victoria's Secret, to popular teen magazine Seventeen, all of the women that we up to seem to have that perfect body. How are we letting something like pretty underwear, promote a perfect body for teenage girls? Dove steps in eventually to explain that nobody on this Earth is perfect.
Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people.
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
How should I look like to have the ideal body? An increasing number of women ask themselves this question many times in their lives. Deborah Sullivan’s essay, “Social Bodies: Tightening the Bonds of Beauty”, discloses the different cultural traditions that require various methods of body modifications. Women should undergo such modifications to obtain social acceptance. Similarly, “Pressures to Conform” by Celia Milne discusses the effects of media and society on women, and how women view their physical appearance. The media gives women a plethora of choices for the perfect body and even provides ways on how to achieve them. There is no escaping. There is no excuse of not getting the ideal body that ranges from that of a stick-thin ramp model’s to the buff and chiseled outline of a body builder’s. Still, the struggle doesn’t end here. Women also desire smooth, wrinkle-free skin, hairless faces, and ample busts. “Stencil” women are celebrities, models, actresses - women whose coveted looks are seen through discriminating TV screens, posters, and magazines. The steady demand for these forms of media is mainly due to women who are looking for body images to pattern from. These women are on the constant lookout in updating their appearance and considering the bulk of information that the media presents to them, the media is a source of considerable amount of physical and psychological stress. In their fight for their roles in society, women undergo various body modifications to suit the taste of the present-day culture.
Female beauty ideals are an overwhelming force in teen media. Approximately 37% of articles in leading magazines for teen girls emphasize a focus on physical appearance. This is none to surprising considering two of the top contenders in this media genre are Seventeen and Teen Vogue. CosmoGIRL and Elle Girl were among the ranks of popular teen magazines, but in recent years have become exclusively online publications. Add in a dash of publications Tiger Beat and Bop, and it becomes glaringly obvious that girls are charged with the prime directive of looking good to get the guy. The story becomes more disturbing when the actual audience, which includes girls at least as young as eleven years old, is considered. In a stage when girls are trying for the first time to establish their identities, top selling publications are telling them that their exteriors should be their primary concern of focus. Of course, this trend doesn’t stop with magazines. A study conducted in 1996 found a direct correlation between the “amount of time an adolescent watches soaps, movies and music videos” a...
This essay discusses the ideal American body - meaning perfect weight, skin, hair color, etc. - all of what appears in a typical fashion magazine. Rodriguez, an eighteen-year-old Latina writes of her past in middle school. One day she found an ad stating that a model search contest was coming to Beverly Hills, only a two-hour drive from her hometown. Having always to fit in with her peers, she begged her parents to take her so she could show the agency that she had what it takes. After attending, she received a call stating that she was a runner-up in the competition and her parents beamed, enrolling her in modeling and acting courses. However, she was told that being a size seven and weighing 130 pounds, she needed to lose weight fast and drop down to the typical size three that the other models were. She was handed magazines such as Seventeen as motivation for what “real models look like.” This is an example of a binary present in America, which states that in order to be model material you have to be skinny and blond. Leaving depressed, she grew determined and decided to lose as much weight as she could, still knowing that she came from a line of wide-hipped Hispanic women. She soon developed a routine where all she did was work out and eat one meal a day, thus developing a severe eating disorder. This is yet another binary present in the US, that girls of color don’t develop eating disorders. Now, to break the binary, she goes to conferences and is a peer advocate to girls everywhere, speaking about what she learned and how powerful the media truly is for teens around the
Everyday all over the world young women is skipping a meal, maybe two or even starving themselves the whole day, because of the unattainable ideal body image the beauty industry have created.This is an issue to the world because the because is sending a negative message to women all over the world. This message makes women feel guilty about themselves. “Woman are deemed below the beauty standard and then made to feel guilty so that they purchase beauty products.” (Nicolosi and Sarvani) If this issue is not solved it will increase, and the ideal body image will keep on getting less attainable for the average woman. “It is commonly known that the average model during the 1950s wore a size 8 and the average woman a size 10: today the average model wears a size 2 and in contrast the average woman now wears a size 12” (Childress) These facts show that the beauty industry is sending a wrong message to women about what being healthy...
Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise,
It seems that the media’s portrayal of women has negatively affected the body image of The Wykeham Collegiate senior school girls. The media has a negative effect on the youth of today, primarily amongst the female population when it comes to how young girls and women regard their bodies.
Firstly, Sarah Murdoch, the representative of Bonds underwear, is of the opinion that fashion industry encourages “unhealthy body images” (Dunkerley, 2008) that is thought to be unrealistic and unhealthy for most women and girls. Besides, the fact that most designers prefer to choose thin models than bigger size ones (Bolger, 2007) shows us an astonishing phenomena that there are series of clothes from size 0 to size 4 seen not only in the fashion shows but also even on the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti representing Eating Disorders Victoria thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to “eating disorders, mental health” and “negative body image on young people” (Stevens, 2010). Fashion industry skinny trend seems to poison young women’s attitude towards their appearance.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
The mass media plays a large role in shaping a teenage and adolescent girl’s body image. By pushing an ideal body type that is uncommon and untrue to life, girls strive, and struggle to obtain this image. When the mass media only shows one type of body as desirable, they are alienating every girl who does not fit into that category. Pushing these ideal bodies onto teenage girls at an important developmental time in their lives can be detrimental to their bodies and their self worth. By showing what a girl should look like, the mass media is damaging the body images of young girls, and unless awareness is raised, could become more and more adverse on young women today and tomorrow.
However, it is evident that the media usually presents and sexualizes women who are “young, fit and beautiful” hence probably creating self esteem issues more than confidence especially in younger women who are religious towards the media’s expectations. This stereotype of being a desired body shape only forces women to meet unattainable perfect physical standards (Gill 2015). The media bombards the youth with gender representations and the types of bodies that are deemed to be attractive. Many teenagers all around the world are desperate to lose weight to be “beautiful”.