In the 1960s many of the teenagers were from the baby boomer generation. This was a result of couples being reunited after the Second World War. At this point rock and roll was one of the largest music genres specifically targeted at teenagers. This audience was looking for ways to express themselves; rock and roll seemed to be the answer. Musicians such as Elvis played a large role in this movement. What was said to be his good looks and politeness as well as voice gathered the attention of many. This genre brought together fans of different races and at the same time broke racial boundaries amongst teenagers.
When the Beatles emerged onto the music scene in 1960 they brought something unique with them. Despite appearing like a normal boy band they were still different from most. Bands were often categorised according to what would sell, and as the target audience was teenagers this was a fairly easy job. Each Beatle had a distinct personality, which would, one way or another,...
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...he artwork, which featured different versions of all four Beatles. Album artwork was no longer just a simple photo and group name.
In 1967 ‘Sgt. Pepper’s Lonely Hearts Club Band’ was released. This cover was iconic for its time and still is today. It illustrates not only the Beatles but also several famous stars such as Elvis and Marilyn Monroe. On the left of the Beatles we see the younger version when they first debuted onto the American music scene. Their style is different from how it was before this album was released. Beneath the logo the name Beatles is written with flowers; this indicates that there is a grave. The album provides the statement that they do not wish to associate with the lifestyle that comes with being famous. Years later Paul McCartney recalled the concept behind the album as “We were fed up with being the Beatles” (Levering, 2006, p. 28).
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