Essay on Beans to a Cup: The Commodity Chain of a Cup of Coffee

Essay on Beans to a Cup: The Commodity Chain of a Cup of Coffee

Length: 1269 words (3.6 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Coffee is a growing part of people’s daily lives. Just before the 9-5 weekdays, and even during the 9-5, it is common for the working class to drink a cup of coffee. To support this accustomed part of our culture, it involves a complex supply chain that allows those coffee beans to turn into a cup that can be consumed. This paper is structured on how Starbucks, the top coffee supplier in the world, can supply its stores, from raw materials to manufacturing, right to the start of someone’s day.
CEO of Starbucks, Howard Schultz, originally had the idea that Starbucks would have the community/traditional feel in their stores, and still serve high-quality coffee (“Our Heritage” 1). Adding an Italian vibe to the coffee shops, keeping its traditional logo, which is based on a mythical creature, and advertising some of its products in a more “traditional” style accomplished the first goal. For an example, Starbucks recently created a commercial about their Refreshers, which was about cooling someone down in the summer time, with the scenery of Tuscany in the background. Serving high-quality coffee was obtained by ordering coffee beans from where they naturally grow and giving it a perfect roast to give to a customer. It was a marketing strategy that helped Starbucks grow and transform its commodity chain to support gathering more raw materials for a cheaper and more efficient way.
The most important part of the cup of coffee, the coffee beans, is typically harvested from South America, mainly because of the fact that Starbucks uses Arabica beans (Weinberg 1), which is dependent on a temperate climate that exists on the majority of the continent. The country that provides the biggest market supply of coffee beans for Starbucks is Brazil ...


... middle of paper ...


...l Could Leave 700 Elmhurst Dairy Workers Unemployed." NY Daily News. N.p., 15 June 2011. Web. 11 Nov. 2013. .
"Our Heritage." Starbucks Coffee Company. N.p., n.d. Web. 13 Nov. 2013. .
Root, Jessica. "Green Living." TLC. Planet Green, n.d. Web. 11 Nov. 2013. .
T., Kate. "A Cup of Low-Cal Goodness." Starbucks Coffee Company. N.p., 16 Apr. 2010. Web. 11 Nov. 2013. .
Weinberg, Benett A. "Burned Beans — The Shame of Starbucks." World of Caffeine. N.p., 09 Mar. 2011. Web. 08 Nov. 2013. .

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Coffee Is The Most Valuable Commodity

- Coffee is the most valuable traded commodity in the world. The coffee plant was first discovered in Ethiopia in 850. The coffee plant has a white blossom that smells like a cherry fruit. In 1100 they started to plant the beans on plantations. Ottoman Turks introduce coffee to Constantinople to get the beans approved to sell. The Constantinople approved, they loved it. It spread coffee 's all the way to Mecca in 1454. Coffee started to open in shops in Constantinople, the first coffee house was called Kaveh Kanes....   [tags: Coffee, Starbucks, Espresso, Coffeehouse]

Strong Essays
983 words (2.8 pages)

Essay on Coffee Is An American Coffee Company And Coffee Shop Chain

- Philz Coffee is an American coffee company and coffee shop chain founded in San Francisco, California by Phil Jaber, a Palestinian immigrant from Rammallah, West Bank, in 2003. Jaber owned and operated a corner grocery store in the Mission District of San Francisco for 25 years. Having established strong ties with the community and engaging them in the coffee blend development and selection process, Jaber turned this very same store on the corner of 24th Street and Folsom Street into the first Philz Coffee location....   [tags: Coffee, Coffeehouse, Starbucks, Espresso]

Strong Essays
1676 words (4.8 pages)

Coffee Instant Energy Essay examples

- Coffee Instant Energy What makes a good coffee. All these flavours, all these colours and textures, there it has a secret ingredient. The coffee contains something other than coffee. The answer is simple: unless you add sugar or milk, black coffee should contain only two ingredients: water and coffee beans. In trade, A person usually finds a wide variety of products in which the black coffee is already mixed with creamer, sugar, chocolate and other flavours. If a product based coffee contains ingredients other than coffee, they must appear on the packaging....   [tags: black coffee, coffee beans]

Strong Essays
1039 words (3 pages)

Supply Chain Of Ugandan Arabica Coffee Essay

- Supply Chain of Ugandan Arabica Coffee Coffee has always been a staple part of the American breakfast, and work life. With its promise of a much needed midday energy boost, or morning pick me up, millions of Americans often turn to coffee to start the day. According to a recent Gallup poll nearly 64% of Americans adults ages 18 and up report drinking at least one cup of coffee a day, with the average coffee drinker drinking 2.7 cups a day (Saad, 2015). While some Americans choose to drink coffee blends, most Americans prefer to consume pure source coffee, or coffee that a specific type from a specific country....   [tags: Coffee, Coffea arabica, Caffeine, Coffea]

Strong Essays
1796 words (5.1 pages)

Supply, Driven Commodity Chain Essay example

- Gereffii, G. (1994) introduced the concept of “supply” or “producer” driven and “buyer” driven commodity chain in identifying the different structure or organization of the GVCs. In producer driven chain, because of the technical knowhow and technology there will be a large lead firm being the influential one. The return is mainly boosted by scale economies. Its product specifications are very sensitive and interest in the protection of the knowledge, trust and relationships are very key in this kind of GVCs....   [tags: Value chain, Supply chain, Data type, Chain]

Strong Essays
701 words (2 pages)

Marketing Strategy Of Starbucks Coffee Chain Essay

- The Starbucks Coffee Chain, has great Marketing strategy which is why I choose this company. Starbucks was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, three students from the University of San Francisco. The company first took off in 1971, in Seattle Washington. Starbucks began to expand its popularity in 1992. I chose to place focus on Starbucks because I personally don 't like this particular coffee shop and I think it 's overpriced. but I was also fascinated by their marketing strategies which is one of Starbuck’s strengths....   [tags: Starbucks, Coffee, Dunkin' Donuts, Jerry Baldwin]

Strong Essays
966 words (2.8 pages)

Starbucks 's Coffee Market By Selling Expensive And High Quality Coffee Essay

- Starbucks is a premium coffee retailer, which started in 1971. It is established in 70 countries all over the world. Starbucks has revolutionized the coffee market by selling expensive and high quality coffee. It has marketed itself as a third place between home and work. They select the locations in such a way that Starbucks is on their way to work and while coming back home from work. Starbucks purchases beans from Latin America, Africa, and Asia and roasts high-quality whole bean coffees and sells them, along with handcrafted coffee, ready-to-drink beverages, tea beverages and a variety of fresh food items, through company-operated retail stores....   [tags: Coffee, Supply chain management, Starbucks]

Strong Essays
1312 words (3.7 pages)

Essay on The Early Phases and Globalization of Coffee

- ... The grain lost its value and was without quality. The farmer’s were not rewarded based on the quality of the grain but the quantity. This made it very hard to determine the true value of a sack of grain, this apparent in coffee as well. We can understand the relation between commodity and trade development through the study of coffee and it’s origins. Over about 90% of coffee is produced in the South, and consumed in the North. Or a long time Latin America has provided most of the world’s coffee....   [tags: commodity, farm, cultivate]

Strong Essays
1214 words (3.5 pages)

Essay about Costa Coffee 's A Coffee

- Costa Coffee , is a company that is founded in 1995 by an italian brothers (Sergio Costa & Bruno Costa) in England. They first started as a Coffee Bean wholesale business , catering to the needs of local cafes and coffee houses. With their Italian background and experience in mixed roasted coffee beans that Sergio learnt in Parma, Italy, The Costa brothers gradually established their own unique style of roasting coffee beans. They go through a low temperature , slowly roasting the coffee beans, so that the final product has a fragrant and bitter less taste....   [tags: Coffee, Coffeehouse, Starbucks, Coffee roasting]

Strong Essays
2554 words (7.3 pages)

Labor Standard Global Commodity Chain Essay

- We have been using different product everyday from phone to car to coffee that we drink every morning. But barely few of us think where this product gets manufacture before they reach to consumers. Due to global commodity chain links and interdependence on raw materials and labors the product of single commodity spans many countries. Taking this into consideration I choose to investigate on coffee that I drink every morning. The coffee advertiser campaign, coffee can be beneficial for drinking in several ways for heart and body....   [tags: developing countries, international labour]

Strong Essays
870 words (2.5 pages)