When purchasing a Black Bean Burger from Wendy’s, the fundamental need and want this product fulfills is it expands the menu options for vegetarians. Previously, vegetarians dining at fast food establishments had very limited choices that mostly consisted of salads. However, with the test launch of the Black Bean Burger, the menu at Wendy’s has moved beyond salads. This new burger also can be a healthier alternative to a beef burger. The generic level of product would simply be a patty made of black beans with no added toppings or sauces. This level of product still fulfills the need but might not be very appealing. A level higher than that would be the expected product. When you buy a Black Bean Burger from Wendy’s you expect a little more than just the patty itself. One would expect a burger patty as well as a bun, at the very least. An augmented product is an even more advanced level, what the burger would come with without any toppings removed. In this case those ingredients are the burger patty, bun, lettuce, tomato, pepper jack cheese, and a parmesan ranch sauce. The future for...
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