Barnes & Noble was successful on releasing the NOOK tablets, which responsible for major contribution to the company’s digital book sales. These tablets helped to eliminate the physical copy of book to the customers. This product was favorable with store services and offering. Since the company was successful with digital book strategy, as the result Barnes & Noble continued to expand, innovate, and invest heavily into NOOK tablets. The company continued to amaze the consumers by introducing NOOK Color in 2010. Barnes & Noble remained active in innovating its NOOK tables. The firm introduced a new and fresh product in 2011, which was associate with its existing products line; a Simple Touch with Glow Light, NOOK HD. Barnes & Noble reconstructed its business strategy by joining business adventure with Microsoft in October 2012. The partnership business adventure has helped the organize move forward with digital eBook to hundreds of millions of its customers. The firm also made a decision to partner up with Pearson which was the world well-known for online learning company. Pearson alone, invested approximate $90 million in cash to NOOK Media, Inc.
Barnes & Noble is well known for offering variety options to its cus...
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...e a good payment terms. Since the firm did not have a long term business relationship with these suppliers, in contrast there was no vendor and customer relationship between them. These supplier could collect payments early from Barnes & Noble, which had a major impact on its financial condition matters. Since Barnes & Noble’s sales decreased in year round and kept losing the profit.
2) Milliot, Jim. "Tracking 20 Years The Bookstore Chain Scene Has Changed Dramatically in Two Decades." Academic Search Premier (2011): 1-2. Print.
3) Milliot, Jim. "Three-Way Tie for Romance." Academic Search Premier (2013): 1-2. Print.
4) Merced, Michael J.De La. "Losing Ground on Nook, Barnes & Noble Ceases Its Own Manufacture of Color Versions." The New York Times (2013): 1-3. Print.
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