Arguments in Favor
The main argument in favor of the ban was to prevent the tobacco industry from influencing children and young people to begin experimenting with tobacco, which would result in habitual smoking. Internal industry documents1 release in the United States, described 14-24 year old as “tomorrow’s cigarette business.” (Ban on Tobacco Ads by the GOI, icmrindia.org)
The economic impact of reducing tobacco consumptions would benefit the country. Analysts estimate that cigarettes contributed only 0.14% of the G.D.P. and the health costs roughly translated to 0.21% of the G.D.P. The study of tobacco consumption and employment2 showed that effective policies to reduce smoking were likely to increase employment. The reason being, when people stopped smoking, the money from smoking was spent on other goods and services. This in turn produced more jobs, due to the fact the goods and services were labor intensive. A World Bank report3 revealed bans were only effective if done in a comprehensive way covering all areas of media. The Department of Health, UK reviewed in 1996 evidence to evaluate the tobacco advertising affects in four countries (Norway, Finland, Canada and New Zealand) and found that each country and significant effect. Each case of banning advertising resulted in a fall in smoking. The ban on advertising does work if its property implemented as a comprehensive policy.
Arguments in Opposition
The main argument against the ban on advertising was that the ads were not tailored to encourage new user, rather to encourage current users to stay or switch to a particular brand.
The tobacco industry consistently claim through studies, the ads d...
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... is not about freedom of choice of a democratic society or the question of governments controls to sway a consumer away from a legal product. This is not a ban on a product, it is not allowing the promotion of product to help deter children and teenagers from experimenting with cigarettes. Government’s have a responsibility for the welfare of its citizens, therefore banning advertising is a clear way to discourage the habit forming. I am not condoning a nanny state by all means. Adult’s should have the free choice to decide if they want to smoke. The point made from the tobacco industry regarding the ads are solely to strengthen the brand and increase consumption from current smokers (by switching brands) and not “new” smokers doesn’t hold up. Government’s should ban advertising just for the fact of not increase new consumption from children and young adults.
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