Balanced Scorecard Of Maybank

BALANCED SCORECARD OF MAYBANK

The vision and mission of MPI is to achieve a top 10 position as a bank of choice in the upscale consumer market for strategic Deposit/Wealth Management Products; as well as Auto Loans, Personal Loans, CTS, Mortgage; and to be a known player in selected segments of top-tier companies for Corporate Banking.

The past two years have been especially good for MPI, as for the first time, they have posted positive operating income and have obtained good results in other areas as well. Continuing towards this directions, the key strategic thrusts of the company will still cover the continuous development of four critical areas of our operations:

• business growth,

• asset quality,

• infrastructure/operations improvement and

• organizational development.

Interestingly, these four areas correspond to perspectives in the Balanced Scorecard as provided by Robert Kaplan and David Norton. To achieve their long-term goal of becoming one of the top 10 banks of choice in the Philippines in their chosen markets, their implementing platform includes not only financial perspectives, but also customer, business operations, and venues for learning and growth of their employees.

Thus, achieving their vision entails providing value not only for their shareholders, but also for their customers and for their employees. There is also emphasis on ensuring that they are able to contribute to the community where they are operating.

The implementing platform of the mission covers all these stakeholders:

CUSTOMER PERSPECTIVE

Providing value for the customer:

 Render the best service to our customers and provide them superior financial solutions.

Providing value for the community

 Embrace our social responsibility and sense of corporate citizenship. We will strive to improve the lives of people and communities where we are present and operating.

LEARNING AND GROWTH

Providing value for their employees

 Develop and look after the welfare of our people. We will pursue the building of our organization as the employer of choice.

FINANCIAL PERSPECTIVE/ BUSINESS PROCESS

Providing value for stakeholders

 Pursue our profit objectives with prudence and integrity. Ultimately, we aspire to provide our shareholders with superior returns.

STRATEGIC THRUSTS

MPI continues to reaffirm the theme of their current 3-year business plan “to transform MPI from below average to average in the medium term by building momentum at a steady pace until a point of breakthroughs and from there make the leap from good to great”.

While there is still emphasis on numbers and achieving financial targets as evidenced by their annual report, they have begun espousing a new management where “numbers are founded by values.