Google has achieved record results to the point of announcing a massive share buyback to satisfy its shareholders, the stock blazing and the company 's market capitalization exceeds $ 500 billion.
The balance sheets of Alphabet and Google (in millions) As of December 31, 2013 2014 2015
Consolidated Balance Sheet Data:
Cash, cash equivalents, and marketable securities $58717 $64395 $73066
Total assets 109050 129187 147461
Total long-term liabilities
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As most Google’s products users are accessing the Internet via multiple devices, so, the company advertising revenues are increasingly coming from mobile phones and other new technology formats. Everyone nowadays wants to stay connected no matter the location and the activities they are doing and that situation leads to Mobile computing power growth. As the operating results show, in order to maintain and grow their business, Google & Alphabet spend a lot of money to expand their products and services to stay in front of the new technology shift. We live in multi-device world, and the company has been able to offer a wide range of products that go with users ' …show more content…
Now Android devices will be able to execute bits of code without having to install an application. Thus, it will be possible to imagine that you click on a link to consult a product available on a commercial site via the mobile web browser, and to have an experience comparable to that offered by the application of the e-merchant without having to install it. This is a major step forward because many users sometimes deprive themselves of a service due to lack of time to spend installing an app. By allowing consumers to get away from the Google Play Store, agreeing to the terms of use and installing the application on their smartphone, Google paves the way for considerably optimized lookup and conversion
In its 2014 Annual Report, management described the thought process it uses in developing its apps and services saying, “What if we could develop a smarter email service with plenty of storage? That’s Gmail. What if we could make a simpler, speedier, safer browser? That’s Chrome. What if we could provide easy access to movies, books, music and apps, no matter which device you’re on? That’s Google Play”
In analyzing the common-size balance sheet for Applebee’s, it is noted that the total current assets has jumped from 11% to 14% of the total assets. The total assets for Applebee’s has jumped 6% from 2000 to 2001 driven by increased in the total current assets of 28%. Of those 28% increase, they consisted of 88% increase in the Cash & Equivalents (increased of $10.6 millions) caused by the decreased in the Capital Stock repurchasing in 2001 by Applebee’s. The repurchase of capital stock has decreased by 31% as noted from the year-to-year percentage changes of the Statement of Cash Flow which equivalent to about $11 million dollars. The other current assets increased was from the other Current Assets category; there was an increase of 92% from 2000 to 2001. Due to the higher earnings for Applebee’s, there was an increase in income tax due. A significant component of the increase of other Current Assets was from increased in prepaid income taxes with net deferred income tax asset of $6.7 millions dollars.
Over the last decade Google has become one of the largest and most successful global firms. Founded in 1998 and beginning as an online search engine, Google has evolved into a multi-faceted technology giant. Their success is evident in indicators including; revenue, market share, and brand value.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Google is a single-product-line business of search engine technology. In order to compete with other huge companies such as Microsoft and Yahoo, Google has to develop a strategy for different...
When searching for the latest device you have a choice between apple, and android. These two are similar but very different. Infact these both have two different operating systems. For instance Apple uses IOS 9, apple phones can use this software. On android the software 5.0 is used. All these phones run different programs, you need to make sure that is the right phone for you. There are many different features and styles of phones you can get. Also these all come at a price. This paper will talk about all these topics to make sure you have an idea on what device you would like to buy.
Google has been known as the primary catalyst in bringing out the innovativeness and creativity in this very dynamic Internet surge. Google opened expansive opportunities to each and every user around the world from its inception in 1998 by Sergey Brin and Larry Page (Ojala, 2003). Moreover, Google has brought anew life on various internet-related products and services. From the past, Google is coined as Internet search engine along with the renowned services such as Google Maps, Google Earth, Google Videos, Google Images, Gmail, Google News, Google Phone, Google Calendar, Google Groups, Google Translate, and Google Books. Subsequently, Google had another quantum leap from the time Google Mail was introduced in 2004 and fossilized its image in becoming as the largest email provider. In 2010, a driverless car phenomenon became a reality from the introduction of Google Car (Poczter & Jankovic, 2014). This project aimed to provide a “profound effect on energy consumption, efficiency, and traffic accidents” using the hybrid technology and innovation (Poczter & Jankovic, 2014, p. 7). The commitment, teamwork, responsiveness and flexibility to technological advancements marked the mental faculty of the renowned developers of Google. The strategic vision emanates from all of its employees where quality and productivity is the primordial movers leading to deliverable outcomes enjoyed by majority of the consumers. Along with this, the mission sheds out creativity and innovation on its products and services set the standards that contributed to the continuous growth of their success. Parnell (201...
Google stock is a buy for equity analysts. Most if not all stock websites list Google as a buy, outperform, or hold, verses underperform, and sold. Google’s stock has outperformed the stock market price for five years running. It added 5% year to date while the SPDR S&P 500 ETF (SPY), idled flat, according to Morningstar. The search-engine giant rose in stock price 43% in the past 12 months. It has returned an average of 27% annualized over the past three years and 29% on average over the past five years. By contrast, the SPDR S&P 500 rose 20% in the past year and added an average of 15% and 22% annualized over the past three and five years, respectively.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
[2] N. Gandhewar, R. Sheikh, “Google Android: Emerging Software Platform for Mobile Devices”, International Journal on Computer
Google’s functional marketing strategy is to not only display ads online and hope it gets the customer’s attention, but to get their true attention. Google’s most common type of marketing is by gathering customer’s attention with their search ads. Google is now seeking to create similar relevance with other forms of marketing. Their next form of marketing is going to be mobile. All businesses are realizing that their sites must be mobile friendly in order to be accessible and appealing to all types of website visitors. With the recent increase of mobile technology, most Internet access is and activity is done through mobile. Google’s latest algorithm update, Hummingbird, enables Google to better understand and display results for long search queries as well spoken queries. Google understands that they need to embrace the rapid advance of mobile devices. For their Mobile marketing, Google is concentrating on large fonts, eye-catching images, videos, and concise, actionable content. ...
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.
E-Commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It also includes ‘M-commerce’ which makes use of various mobile devices or smart phones. It means "the delivery of e-commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” The various services available on M-Commerce are Mobile Money Transfer, Mobile ATM, Mobile ticketing, Mobile vouchers, coupons and loyalty cards, News, Stock Quotes, shopping apps, Mobile brokerage etc. Launching of Google Wallet Mobile App is one of the recent developments.