1. INTRODUCTION The Baked Potato Restaurant will be a moderately priced 75 seat fast-food restaurant located in the beautiful city of London, offering family style menu and other different baked potato menus. The Baked Potato Restaurant new to the London area and have diversification opportunities by offering new food products in the new market. A major challenge facing baked potato is how to attract new customers, increase profits and make better use of its resources during the initial stage. As a new restaurant we face competition from the giants in the fast food industry. An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups. 2. MISION STATEMENT To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve. Sourced by https://www.missionstatements.com 3. SWOT ANALYSIS Strengths • Location. • Freedom to create and innovate • Price according to the customers need. • Unique restau... ... middle of paper ... ...k • $3.99 Mashed N' Cheese Yummy mashed potatoes topped with melted cheddar cheese • $3.99 Chili N' Cheese Yummy mashed potatoes topped with an all meat chili & cheddar cheese • $3.99 Cheese Melt Sandwich Served with chips Contact us 533 Richmond Street, London, ON N6A 3E9 226-700-4488 www.thebakedpotato.ca Sourced by: www.urbanspoon.com 12 .MARKETING COMUNICATION PLAN 13 . BIBLIOGRAPHY • http://www.food.ca/start-food-business-from-scratch-canada.html • http://www.omafra.gov.on.ca • www.potatogoodness.com/nutrition/nutritional-facts • www.smartdraw.com/software/restaurant-floorplans.asp • Google Maps • www.foodservicewarehouse.com/education/restaurant-marketing • www12.statcan.gc.ca • www.slideshare.net • www.wilkipedia.com • www.subway.com • www.missionstatemen
High quality ingredients, various things on menu, make the food right infront of you; handcrafted preparation
Dave Thomas an American restaurateur and a philanthropist once said, “It all comes back to the basic. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.” (thomas). Everyone can agree on Dave Thomas, but I have a couple more criteria to add to his idea of a great successful restaurant. If I go out to eat I might as well pick a place that, though may be expensive, has scrumptious food because why bother going to spend money on food you can make yourself? A great restaurant has to meet three of my criteria’s: the Décor and atmosphere, impeccable service and cleanliness, and most importantly the food.
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
All cooking and baking for the fast food will be done in the kitchen facility. This facility will be equipped with computerized deep fryers, commercial freezer and refrigerators, preparation tables, stoves, ovens, and other related equipment. One employee and one chef will be in charge in the kitchen.
One of the following is an environment analysis of “largest Pizza chains” in the US and International. In the following sections, we will assess the environment analysis on “consumer satisfaction” and its re-formulated pizza recipe. Within the re-formulating and the expansion of its menu, we will see how they have been able to recapture some of the market with existing and new customers, with customer satisfaction and excellent delivery. Domino’s Pizza, for example, they have re-formulated their ingredients and added new items to their menu, but like Pizza Hut, Papa John’s, and Little Caesar, we will discuss their strength’s and weakness to be able to survive in the Pizza Industry. Within this report, I will cover the existing/future components of the general environment such as demographics, economics, political/legal, sociocultural, technological culture, and their efforts to remain a competitor in the industry.
Editorial. Nations Restaurant News 11 Nov. 2005: n. pag. MasterFILE Premier. Web. 5 Mar. 2013.
They are committed to making a difference every day; continually improving. better to keep us the best. The guiding principles Delighting their guests They will strive to understand our client and guest needs by listening. to their requirements and respond in a competent, accurate and. in a timely fashion.
Another strength is Burger King’s franchise development having 90% of its restaurants franchised. The franchise concept allowed the company to grow with minimal capital expenditure and receive royalties and fees. Burger King went above and beyond and created a new model of its restaurant to attract mo...
Whether it is marketing within franchised restaurants or major retail banks, marketing plays a large role in providing assistance for companies to reach goals such as high profit. Subway sandwiches, a world-wide franchised restaurant, uses marketing and marketing tools not only for increased sales but to create an image in the consumers mind. This essay will define and discuss positioning, as well as a case study on how the Subway franchise has positioned their product. As one cannot climb a mountain from the top, market segmentation and market targeting will be looked at in order for better understanding on positioning.
This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. It aims to study the impact of hygiene and nutritional value of fast foods on consumer purchase decisions. These services may provide an opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.
Buddy’s, a sub outlet, serves classic comfort food with a healthy twist to the people of Charlotte, North Carolina. Buddy’s menu embraces a variety of food from signature subs, hot dogs, sliders, soups and salads. Buddy’s unconventional cuisine developed as a result of a grow-ing diverse population in Charlotte, North Carolina. Buddy’s has chosen the Charlotte area as its primary location because it consists of both families and young professionals relocating to this city due to the growing job market, low cost of living and the ever changing comforts of southern climate. Buddy’s is one of the fastest growing franchises in Charlotte, North Carolina after only being in existence since 2015. Buddy’s has three unique locations strategically placed in the fastest growing communities in the Charlotte area: NODA, “the artsy district, University City, “the college town,” and South end, “the young professionals’ center”. Plaza Midwood is another potential location that is in the works for 2017. Buddy’s restaurant continues to expand with the city through its competitive advantage of digitalization and delivery, which will be further discussed in this case study. As Vice President of Marketing for Buddy’s since its invention, I have been assigned to responsibly choose and oversee potential owners of the various Buddy’s
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.
However, not only the high quality standards of food affects the business, the staff who are presently providing the service are entitled to establishes him or her self with their tone (the sound of the voice), manner (the level of maturity), language and body language well enough to satisfy the customer and to make them appreciated of feeling more welcomed and values them as a proper customer. E.g. if a customer was about to speak the staff operating the till would say hello, may I take your order please,' and when their products are given Thank you and please come again.'
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...