(Daniels, John. Radebaugh, Lee. Sullivan, Daniel. (2011).
2. Avon has become more dependent on it foreign operations rather than its U.S operations because Avon forecasted slow growth selling in the United States. Because, the U.S market was just about tapped out for sales in cosmetics, fragrances, and toiletries, Avon decided to look into less-competitive markets, discovering that the annual report expected the U.S to be in line with that of the overall beauty market, which meant that sales would depend on the growth of the population of women in the cosmetic using age. This was bad news as well because even if there was an untapped U.S market, less than 5 percent of the world’s population lives in the United States. Secondly, Avon depends on independent salespeople who are usually women which usually place orders with Avon and deliver the products to the customer. This process has made Avon successful and has ...
... middle of paper ...
...ch as this when attempting to market and supply products in today's competitive environment.
((2008, November 22). Global Recession-Keeping business at the heart of sustainable development. Retrieved September 10, 2011, from http://http://www.businessfightspoverty.org/profiles/blogs/global-recession-keeping
(n.d.). About Avon. Retrieved September 10, 2011, from http://www.avoncompany.com/aboutavon/index.html
Avon gives birth to "Baby” line. (2010, September 03). Retrieved September 25, 2011, from http://www.abs-cbnnews.com/lifestyle/09/03/10/avon-gives-birth-baby-line
Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2011). International Business (Environments and Operation. (13ed.). Prentice Hall.
Dody, S. T. (2003, November 10). Marketing: Avon's makeover. TIME. Retrieved from http://www.time.com/time/magazine/article/0,9171,1006143,00.html
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Avon As of November 1999, Avon was experiencing economic troubles. Avon’s growth rate of annual sales was less than 1.5 percent during the greatest economic boom in history. This prompted a transfer in leadership which appointed Andrea Jung as CEO. Since that time, Avon has experienced remarkable growth. Under the direction of the new CEO, a new strategy was developed to reinvent Avon’s image, improve customer satisfaction, and to increase profit margins and market share. Avon has gained an outstanding reputation as the best direct seller of beauty products.... [tags: Avon Cosmetics Make Up Essays]
2268 words (6.5 pages)
- AVON Case Analysis Organizational Mission Avon wants to provide everyone with high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily obtainable, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality of life for anyone around the world. Corporate Objectives Corporate objectives bring structure to a company’s operations so it will sustain growth, achieve its mission/vision and set the outcome and target for the company to achieve.... [tags: Business Management Studies Essays]
7750 words (22.1 pages)
- I. Introduction. The focus of the project is on the prestige department store women's color facial makeup in the United States. We conducted our research of this category by magazine, newspaper, Internet, and over the counter knowledge. During research we found that Lancôme, Estee Lauder, and Clinique were the top-selling prestige facial makeup brands in the United States. Lancôme, is under the wing of parent company L'Oreal, and was founded in 1935. Estee Lauder was founded in 1946 and Estee Lauder Companies founded Clinique in 1968.... [tags: Marketing]
5152 words (14.7 pages)
- Avon's Marketing Strategy in International Markets 1/ Which actors in Avon's microenvironment and forces in the macro environment have been important in shaping its marketing strategies. We can explain what is exactly microenvironment and macro environment. Micro-environment is the factors in a firm's immediate environment which affect its performance and decision-making; these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. Macro-environment is the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upo... [tags: International Marketing]
1495 words (4.3 pages)
- Direct marketing The definition of DM is very complicated but it is simply selling a product or service via direct advertising sent through the mail, and also via several Internet promotion methods. The direct selling method enables the consumers to bypass inefficient wholesale and retail distribution systems. Women who left business in order to have children is able to do part time business, and also a very attractive career for woman reentering the work force. According to the “Direct selling Assosiation”, 1,230,000 women engaged in direct selling in 19924.... [tags: GCSE Business Marketing Coursework]
899 words (2.6 pages)
- Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations. (Daniels, 2010) Avon Products is the world’s top direct seller of cosmetics and similar items, with direct sales remaining its main method of distribution to customers (Colbert, 2011). At last count, Avon had approximately 6.2 million independent representatives worldwide and sales and distribution operations in more than 100 countries and territories (Colbert, 2011). According to the textbook case study, the main reason is due to the market in the United States for cosmetics are very mature, not to mention extremely competitive.... [tags: International Trade, Global Commerce]
1090 words (3.1 pages)
- Each year Fortune magazine publishes its list of the top 500 U.S. companies ranked according to reported gross revenues. In the highly competitive world of business, the CEO's of these companies are responsible for making decisions that allow a company into this elite group and remain on the list year after year. Avon Products Inc. first appeared on the Fortune 500 list in 1955 inaugural year, ranked at number 455. Over the years, Avon has moved up and down the list of 500 managing to remain there since its first appearance as a top grossing corporation.... [tags: Avon Business CEO Management]
1451 words (4.1 pages)
- History of Avon Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self. In 1914 the first international office opened in Montreal, Canada and in 1916 California Perfume Company first incorporated in New York State and by 1964 Avon stocks have been listed on New York Stock Exchange.... [tags: essays research papers]
947 words (2.7 pages)
- Advantage and disadvantage of Sales Force Automation Before in the 1980s, salespersons worked in ‘local offices’ which were responsible for catering customers within a specific geographical region. The salesperson was the professional correspondent who met with key buyers within his jurisdiction and is the knowledgeable product expert who often traveled to meet with clients. However, as a salesperson is often only capable of being well versed with one product, multiple salesperson who are specialized in different products from the selling organization had to be deployed to meet various customer needs and demands which constitutes the sales force (Webster 1980, cited in Sharma 2007).... [tags: Business Marketing]
1552 words (4.4 pages)
- The four P’s, product, price, place, and promotion, are important to the success of any organization because they are the variables that marketing representatives of the organization can control in order to best satisfy customers in the target market. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. The Product is the physical product or service offered to the consumer. Products and services vary greatly in the hospital environment.... [tags: Marketing]
1253 words (3.6 pages)