Automobile Categories Of The Automobile Essay

Automobile Categories Of The Automobile Essay

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The category I chose to research is the automobile category. Automobiles are the key to every American dream. At or time are another all humans that are at a driving age want to have or purchase a vehicle to drive. From the time a person recognizes what an automobile is they begin dreaming of what type of vehicle they will purchase at some point of their life. Individuals have been deciding what make, model, and color vehicle they would purchase.
Some individuals receive their vehicle as a gift for turning the ripe age of 16, they receive it from their parent or guardian. Although some individuals receive a brand new vehicle and some receive a used one, someone does research on vehicles to see which vehicle the price, safety issue, what size the engine it houses, what’s the gas mileage, and a specific color. For the most part individuals see advertisements on television, billboards, magazines, newspapers, and the internet.
Based upon MBA Skool here are the top automobile companies: Toyota, Volkswagen, Daimler, BMW, Ford, Honda, General Motors, Hyundai, Nissan, and SAIC. These are the American and foreign automobile companies. The two automobile companies that I have decided to compare and contrast is BMW and Mercedes-Benz (Schoultz, 2012). Forbes compiled a list from the Consumer Report that rated each car brand on safety, quality, value, performance, design/style, technology/innovation, and environmental friendliness. This information was a study held from a telephone survey last December which was compiled of mystery shoppers throughout the U.S that measured how consumers were treated at car dealerships. There were 3,658 mystery shoppers from the Pied Piper Prospect Satisfactory Index U.S. Auto Industry and here’s th...


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Vella, Matt. (2006). German Throw down: BMW vs. Mercedes-Benz. Retrieved from, http://www.bloomberg.com/ss/06/05/bmw_vs_mercedes/index_01.htm
Ovidijus, Jurevicius. (2013). Strategic Management. SWOT analysis of BMW. Retrieved from, http://www.strategicmanagementinsight.com/swot-analyses/bmw-swot-analysis.html
http://www.ukessays.com/essays/marketing/strategy-of-mercedes-and-the-external-market-marketing-essay.php
Boone, L. E. & Kurtz, D. L. (2013) Contemporary Business (15th Ed). Hoboken, N.J: John Wiley & Sons Inc.
Bergado, Stephanie. (2013) Ouora. How do Mercedes, BMW, Audi compare in terms of the salient features in their cars and their brand reputation? Retrieved from, http://www.quora.com/How-do-Mercedes-BMW-and-Audi-compare-in-terms-of-the-salient-features-in-their-cars-and-their-brand-reputation

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