Creative concept: I liked the creative angle that was given to the brand. As a brand with so much emotional capital, it was well employed to create a no-frills ad that spoke little and yet had an impact. A very visually strong ad too. I liked the light balance that has been used, especially on the product. Bold, in- your- face and prestige were the key elements that I feel come across strongly. The headline is very creative, commands respect. If I were to put myself in the shoes of their TA, I would definitely be enticed to go for a test drive or check out the website for more information.
The creative concept also banks upon the aura of mystery that it creates with the little information it gives out and the dramatic visual of the product. A good concept that was well executed, for a good final effect.
The idea of replicating the black lines on the left hand side of the page, reminiscent of a typewriter is very well done. It lends an old-school feeling to the ad, but also brings in the toughness factor, that is a core Hummer attribute.
Layout: The layout of the ad is impressive, attention grabbing and bold. The movement of the eye from the Headline to the tagline and the image is smooth and seamless. It is a bleed layout.
Visual: The visual is very strategically placed on the bottom right of the page. The ad features a signature shot of the front grille, dead center, shot from a low angle and angling up. Very aggressively presented, letting the product speak for itself and creating an aura of mystery. It lends prestige and boasts of power for a brand already associated with ruggedness' and as a true-blue off-roader' drive.
The lack of color, except black and a little yellowish gold in the headlights is instrumental in giving the car the physical properties of power, no-nonsense and toughness, that could eat up the competition for lunch.. Except for the front bender, the rest of the car is silhouetted in the dark. There is a sort of typewriter feel given to the image. As if it's breaking news being sent out.
Headline: The Mountain came to the Alpha.' Creatively, it is a strong statement that complements the image completely. The font is black and big, which works perfectly, off-setting the white balance in the ad.
would be presented in the forefront in its advertising. We decided to go with this angle from
Harvey says, "I need somebody with arms strong enough to rustle a calf and yet gentle enough to deliver his own grandchild” (“Farmer”). This enables the audience to gain a respect for the rough yet gentle farmer. This type of tactic is called logos, or the appealing to the viewers’ common sense, beliefs, or values. Another tactic used was pathos, or the use of feelings, desires, or fears to influence viewers. The commercial was made to reinstitute or make notice of just how valuable farmers are to the American citizen or better yet the world. The audio easily stirs the viewers’ values as the images grasp their emotions or vice versa. Of course Dodge inserts a few pictures of their trucks being used by farmers, but does it tastefully. There is a picture of man slinging hay bales from the bed of a Dodge truck, and of cattle gnawing at hay that is stacked in a pick-up’s bed. This gives the audience a sense that Dodge trucks are similar to the American farmer; the truck is rough and tough like the farmer, but was designed for a bigger
The first thing you notice when you turn the page is the color. It grabs your attention. The color is gold and it’s very bright. The color gold is suppose to represent things of value because gold is valuable. The writing on the article is blue and it has a blue camel right above the slogan. The blue and gold coorindates really well. This advertisement would make you stop and read on or even just look at the colors.
While obviously having to talk about what the new truck had to offer, it kept the attention of the consumer with all the new advancements. In the advertisement for the 2015 Ford F150 it is easily perceived that convincing word choices, the setting, and the overall logistics of the advertisement appeals to the all American hard working man.
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
There are many denotations in this ad. There is a man, three women, bags, sides of buildings, a chair, writing on a window, a sidewalk-like walkway, a bottle of Southern Comfort, some white lines, and two lines of copy. The first line of copy reads, "Your free time may have changed. Your drink doesn't have to." The second line reads, "Hang on to your spirit." There is also a division in the ad, the top two-thirds of the ad being the photo image and the bottom one third being a black background.
This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone
The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement
In conclusion the ad shows its appeal to logos, pathos, and ethos by having a woman on it and having her state her opinion. By having the character state her opinion it will make people who see this ad think about the issue at hand. In addition to that the ad uses a simple but effective way to capture the audience’s attention. It captures attention by using a well-known character, a short but effecting statement, and a simple color scheme to draw attention. Doing so helps grab the reader and then further deliver the message of pro-choice and that it’s a woman’s choice to do with her body as she pleases.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
In the top-right corner of the advert there is the Schwarzkopf logo in silver, set in a black background. To the left of this it says “111 YEARS Schwarzkopf” in a clear font. This instils confidence in the viewer that the product is of good quality and they will receive the benefits of the company’s long experience. Underneath this, th...
In their previous advertisement they use a ‘card board man’ they have the familiarity but it was aimed at a different audience, as he was always with ‘the perfect women’ in a luxurious location. The new advertising campaign is more relevant with today’s society. With the craze of r... ... middle of paper ... ...
This report analyses a 60-second American online video advertisement for the Hyundai Car finder ' First Date ' advertisement in 2016. According to USA Today, this advertisement made a Super Bowl commercials in 2016. (Woodyard, USA TODAY 2016). The report contains a description of the advertisement, an evaluation of creativity, predictions about consumer responses and a recommendation for the agency. Creativity is assessed by examining two Divergence Measure dimensions in the Creativity in Advertising Model developed by Smith, Yang, Bucholz and Darley (2007). Consumer responses to the creativity of the ad are predicted by using two stages from the Hierarchy of Effects Model by Smith, Chen & Yang(2008). Hyundai, one of the important vehicle manufacturers in the South Korea, employs about 75,000 people and has access to 193 countries through 5,000 dealerships. (Hyundai 2015)
The campaign was built on selling a single advantage of the car in each ad that was created. There was a consistent theme between each advertisement: the pict...
Mercedes Benz is a German car manufacturer known for being “the best or nothing,” their slogan represents not only their line of luxury vehicles but also their business. Mercedes has always had a successful reputation for magazine ads, hence this one. Latest from the advertising team, the cover shows off the new 2017 Mercedes-Benz E-Class. Packed with all new advanced safety features such as self-braking, self-correcting, and self-parking. The ad showcases not only the exterior of the car but also the lavish interior. This technique quickly grabs the reader’s attention and achieves its purpose of informing consumers of “the future of transportation.”