In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4) How would I ensure that my message is effective?
The characteristics of the audience that I must consider when addressing the audience are the primary stakeholders. They are employees, managers, and owners. They are individuals who will be affected by an endeavor and can influence it, but they are directly involved with doing the work and engaging in economic transactions with the business. They are individuals who beliefs are opinions held by people; their values are views of their sense of right or wrong. Their attitudes are predispositions to behavior such as inclination to agree or disagree; approve or disapprove. Their behaviors are actions taken that are not always consistent with beliefs, values and attitudes.
The communication channels to this audience that are appropriate for this situation is face-to-face communication. Peter Bender and Robert Tracz write, " when you are communicating with another individual(s), you are in a short term partnerships with the person(s)" Face to face communication is the best from of communication in this situation, due to "eye contact, facial expressions,body movements, space, time, distance, appearance - all...
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...ave to ensure, ahead of time, that there are seating arrangements for audience, whiteboard, blackboard, lighting, location of projection screen, sound system, etc. are suitable for my presentation.
Conclusion, to end my presentation, I must summarize my main points as I would in the conclusion of a written paper. I have to remember that there is a difference between spoken words appropriate for the ear and formally written words intended for reading, including terminating my presentation with an interesting remark or an appropriate punch line that will leave my listeners with a positive impression and a sense of completion.
Begley, Kathleen A. (c) 2004. Face to Face Communication. Making Human Connections in a Technology-Driven World. Retrieved from http//www.ciwcretified.com/1560526998.pdf. Retrieved on May 27, 2010
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