Audience Analysis Essay

Audience Analysis Essay

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Over the course of my observations of McComas Gym’s weight room, it was easy to figure out what type of audience would be interested in my essay. Based off this audience, I developed a persona who represents the weight room community by combining many of the characteristics I observed in individuals in the weight room. My developed persona is an ideal representative of an “insider” to the weight room community, as well as a representative of my essay’s audience.
The type of audience who would be interested in the essay I wrote would be members of the actual weight lifting community. By talking specifically about McComas weight room in my essay, the ideas and observations in the essay would be beneficial to someone that actually uses the weight room. For example, I go into depth about the types of exercises that an average person does. By knowing what is actually going on when you are in the weight room, you can modify your workout to be more efficient, such as by not basing your entire workout around dumbbell exercises, since this area of the weight room tends to get very crowded. For someone who uses McComas gym, it would also be interesting to read about all of the things that go on in the weight room they perhaps would not take note of during their usual workout. By reading the essay, the reader becomes aware of all of the small details regarding the weight room that they perhaps did not notice.
Another smaller audience that would be interested in my essay would be the people who are associated with the management and upkeep of McComas. This is because everything that goes on in the weight room directly affects their jobs, and influences the decisions that they make to run the gym. Since McComas is currently being renova...


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...at is going on. For example, a new journal article could talk about a recent discovery in supplements, which would change what supplements an individual would use. Preferably, the audience would want statistics to back up claims, because everyone is looking for the next thing to give them the edge in lifting or competition.
The audience is a large factor in any essay, simply because the type of audience for an essay can have a large impact on the style and content of the essay itself. By choosing to have an insider persona as an audience representative for the weight lifter community, I was able to write a focused essay that goes into depth about different subjects of weight lifting. The focused essay itself would be a field study that summarizes and analyzes all of the data that I had gathered through my research, which would be relevant to the audience itself.

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