The At The Swinburne Design Factory ( Team Vespa ) Essay

The At The Swinburne Design Factory ( Team Vespa ) Essay

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The following literature review is written in response to the ANZ case study conducted by students from the Swinburne Design Factory (team Vespa). The students were required to be highly innovative in creating tactile artefacts that would encourage behaviour around safety. The brief hoped to strengthen human defence against cyber attacks, at both staff and customer levels.
Innovation in design could be seen as a way of thinking or “design thinking” in order to simplify complex systems/concepts, making them intuitive and pleasurable (Kolko 2015, p.68). With the complexities of the 21st century comes the age of innovation, a necessity for any business hoping to stay relevant. As remarked by Kuratko, Covin and Hornsby (2014, p.647), if you ask any corporate executive what’s essential for your company to be successful in today’s economy, the most likely answer will be “innovation”.
After reviewing the ANZ case study, the topic of corporate/organisational culture became a particular interest. This literature review aims at exploring the ‘ingredients’ that facilitate or hinder innovation in a corporate setting. The value of innovation has become increasingly prevalent in modern society as a result of rapid technology advances and the ever-competitive market. It is clear innovation is an important aspect of corporate success, but how exactly does it actualise in this environment? As remarked by Kuratko, Covin and Hornsby (2014, p. 647), innovation is “fast becoming an overhyped buzzword” and “successful implementation of corporate innovation is quite elusive for most companies”. The reviewed literature for this topic suggests there are many aspects and variables of corporate culture that inflict on innovation. The following literature r...


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...n terms of creating an entrepreneurial environment that is more fulfilling for employees, more beneficial for customers and on a grander note, more positively impactful on society at large. The literature, however, focused predominantly on western organisational culture and ideologies of innovation. Going forward with research into this topic, perhaps it would be interesting to go outside the western realm and see how different societal and cultural factors affect or enhance aspects of innovation. There was also only sparse mention of the role of design within organisational culture, suggesting that the importance and relevance of design in relation to innovation is not fully understood within this environment. More research into ‘design-centric cultures’ would (presumably) be greatly beneficial to understanding, on a deeper level, how culture facilitates innovation.

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