Essay about The Association Of The National Basketball Association

Essay about The Association Of The National Basketball Association

Length: 1033 words (3 double-spaced pages)

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Crisis Brief
Background
I am posing as NBA commissioner, David stern, responding to claims that referee Tim Donaghy regularly bet on NBA games, including those that he refereed. These allegations appeared on June 11, 2008 after the referee manipulated the outcome of a game (Pugmire, 2008). The referees employed by the National Basketball Association (NBA) are entrusted to make sure that games are determined by the set NBA rules and the skill and effort put by the teams. Therefore, the referees are expected to uphold a certain behavior code and. The league and the public learned that referee Tim Donaghy had breached his obligations to the league and consequently violated federal law. He had used confidential NBA information to bet on the games, and provided gamblers with the information, which was a violation of NBA policies (Pugmire, 2008). These events came under enormous public criticism, which dented the image of NBA to the public.
In an effort to redeem the dented image of NBA, I hold this press conference in early June 2015 for the media to convey this information to the public.
Crisis briefing
Specific purpose: To respond to the accusations concerning Tim Donaghy and to restore the image of NBA.
Strategic summary: review and response followed by reassurance of the public.
Introduction
I. Referees are charged with the mandate to officiate matches between teams and they are expected to do so through merit and fairness.
II. The league trusts them and as such, they are required to follow a specific code of conduct. The allegations levelled against referee Donaghy are an indication of a contradiction of the league’s policy and it negatively affected the image of the league to the public.
(Transition: I will proceed to pro...


... middle of paper ...


...grity within and without the bounds of the league.
D. Donaghy was imprisoned for fifteen months and was ordered to pay $217, 266.94 as a restitution to the NBA for the negative impact on its image (Pedowitz, 2008).
(Transition: Having responded to the allegations against the referee let me conclude this brief)
Conclusion
I. I have responded to the accusations levelled against referee Tim Donaghy and I am sorry on behalf of the league for such a letdown.
II. Nonetheless, the findings gathered from the investigation were used to make a number of recommendations that would prevent such occurrences in future. These include:
A. Rule changes aimed at reinforcing the existing anti-gambling efforts.
B. Improvement of compliance
C. Increased monitoring of games for suspicious undertakings
D. Increased efforts to abolish the perception of favoritism in games.

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