Essay on Assessment One - Analysing Marketing Opportunities

Essay on Assessment One - Analysing Marketing Opportunities

Length: 1961 words (5.6 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Assessment One - Analysing Marketing Opportunities

Serial is a Sydney based company that has just launched a new breakfast cereal called Calorie Crunch. Serial aims to provide a healthy and convenient breakfast cereal that would appeal to an older target market. Calorie crunch is a low carb, low fat and low calorie cereal that contains organic dried fruits to provide a healthier and more environmentally friendly option for breakfast.
The purpose of this report is to analyse the current and future trends in the macro-environment that will impact upon the product.
The macro environment is made up of any external forces beyond the company’s control that will impact performance and planning. The macro environment consists of six main forces; Demographic, Economic, Natural, Technological, Political and Cultural which will be discussed throughout this report.
Demographic environment
Demographics are described as use of statistics to study the size, density, age, sex, race or occupations of the human population. Calculating trends from demographics can help to predict future trends which will provide information on target markets and changing structures. For example one structure that was essential when choosing the target market for the cereal was the changing age structure.
The Australian Bureau of Statistics show that the people aged over 65 in 1970 made 8% of the population; this increased to 13% in 2001 and is expected to increase further within the next 40 years to a point of almost doubling to around 25%. This drastic increase in the people aged of 65 and over is associated with the decrease in birth rates and the increase in life expectancy. Due to the rise in the age market and the future it was important to aim the...


... middle of paper ...


...spx

http://lowfatcooking.about.com/od/healthandfitness/a/10foodtrends.htm

http://www.activehealthycommunities.com.au/content/case-study-how-market-healthy-foods-make-profit-0

http://www.health.gov.au/internet/healthyactive/publishing.nsf/content/eating
http://www.australianmade.com.au/benefits/
http://ama.com.au/node/3033
http://www.ncbi.nlm.nih.gov/pubmed/9561644
http://www.ecoliteracy.org/downloads/linking-food-culture-health-and-environment
http://doyourpart.com/eco-news/cereal-in-recycled-packaging-could-harm-health/

http://www.heartfoundation.org.au/INFORMATION-FOR-PROFESSIONALS/DATA-AND-STATISTICS/Pages/default.aspx
http://www.daa.asn.au/
http://www.foodstandards.gov.au/consumerinformation/fortification/
http://www.legislation.nsw.gov.au/viewtop/inforce/subordleg+250+2010+cd+0+N
http://www.comlaw.gov.au/Details/F2007C00749/Html/Text#param4

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

An Assessment of Elizabeth Winters as a Manager of DMPS Essay

- An Assessment of Elizabeth Winters as a Manager of DMPS Relationship building Ms. Winters’ predecessors had learned the hard way the importance of an integrated peer network. When Maddox reorganised the divisions in 1999 in order to encourage collaboration and enhance the combination of expertise across units, he unintentionally separated the marketing and product development teams. Similarly, as some DMPS employees had noted, CW tended to isolate their new ventures “while they were ‘incubating’ ” – possibly stemming from the existing culture that valued individual contributions over combined efforts – and that there was indeed a need to have a more integrated network of groups....   [tags: Business Management Analysis]

Free Essays
1632 words (4.7 pages)

Techniques For Organisational Auditing And For Analysing External Factors That Affect Marketing Planning

- 1.4 Techniques for organisational auditing and for analysing external factors that affect marketing planning PESTLE Analysis Political- Now-a-days, the political era of every country is changing day by day. Corruption is spreading fast in politics. So, govt. in every country is concerned with enforcing the law regarding the marketing planning regulation. Economic- Although the economic condition in some countries like US, and UK is in a disastrous position but the economic position in other countries like Indian subcontinent, China, and Japan has walked to the improvement than ever after the World War 2 (Ramsey and Coppock, 1963)....   [tags: Marketing, Marketing plan, Management]

Term Papers
961 words (2.7 pages)

Analyzing The Digital Marketing Campaign Essay

- 1. Introduction The aim of this report is to analyze the digital marketing campaign “For the Bold” of product Doritos in terms of two categories of social media, social community media and social publishing media, and to consider whether the campaign is successful in terms of two criteria for analyzing marketing campaign on growing sales and increasing proximity to customers. The marketing campaign is called “For the Bold”. The company of Doritos is PepsiCo Inc.(PEP). Based on the data from Savory Snacks Industry Profile: United Kingdom (2014), PEP was the sixth of the top 50 package food with a 47.5% market share in UK savory market....   [tags: Marketing, Sales]

Term Papers
1090 words (3.1 pages)

Analyzing Assessments And Their Purpose Essay

- I will analyse assessments and their purpose in enabling. I will use my own teaching practice to demonstrate where assessment has/has not aided or encouraged learning. Assessment theories are based on knowledge (cognitive domain), skills (psychomotor domain) and attitudes (affective domain). Assessments differ from exams/tests, where results are graded or given a score. Assessments gauge learning that has taken place up to the point of administration and should have specific outcomes. This can then be evaluated to enhance/change a course if needed....   [tags: Assessment, Educational psychology]

Term Papers
1123 words (3.2 pages)

Analyzing The Gap Between Marketing And It Essay example

- Colorado Christian University seeks to increase online enrollment numbers by 100% over the next two years. Such unprecedented growth hinges on the success of our marketing and enrollment strategies. To accomplish such a feat, it is necessary for CCU’s College of Adult and Graduate Studies to consider ways to upgrade and advance our current IT systems and processes for marketing techniques, communication, customer relationship management, reporting, and webpage development. I will address each of these areas to analyze how they impact the overall growth of the university and our ability to compete with other major online universities....   [tags: Customer relationship management, Marketing]

Term Papers
1198 words (3.4 pages)

Marketing Performance Measurement Is The Major Challenge For Marketing Impact Assessment

- Figure 1. As indicated in the model, marketing performance measurement is an on going circle and at its higher level, performance satisfaction reflects the marketing stature within firm (Bruce H. Clark et al., 2005). However, as emphasised by Bruce H. Clark (2001), the multidimensional nature of marketing construct is the major challenge for marketing impact assessment. Within an organisation, the conceptualised role of marketing identifies its importance toward the management board (Bruce H. Clark, 2001, Srinivasan and Hanssens, 2009)....   [tags: Marketing, Investment, Rate of return, Finance]

Term Papers
734 words (2.1 pages)

Psychological Assessment Of Psychological Assessments Essay examples

- In the first four chapters of the book, Hood and Johnson examined closely the uses, nature, measurement concepts and initial and outcome assessments of psychological assessments used in Counseling Psychology. Psychological assessments are used by counselors to “identify the nature of a client’s concern and to consider possible treatment approaches” (p.3). Additionally, the assessment data derived from assessments is used by counselors for planning and evaluating programs. The assessment process is therapeutic in that it assists clients in clarifying goals and gives them a “sense of perspective and support” (p.3)....   [tags: Psychometrics, Assessment, Psychological testing]

Term Papers
1100 words (3.1 pages)

Essay about Assessment : Formative Assessment And Summative Assessment

- Assessment “Children do not always learn what we teach. This is why the most meaningful assessment does not happen at the end of learning- it happens during the learning when there is still time to do something with the information” ( Wiliam, 2011). To me, this quote reflects a big part of the meaning of assessment. Assessment is the process involving measuring the learning and performance of students or teachers. It involves documenting, usually in measurable terms, knowledge, skills, attitudes, and beliefs....   [tags: Assessment, Formative assessment, Evaluation]

Term Papers
1006 words (2.9 pages)

Essay on Assessment : Purpose And Value

- Introduction 1.1 Assessment – Purpose and value Assessments take on many forms, but all have one distinctive purpose, to empower a teacher with a resource that gathers information about students that will later be used for evaluating and analysing students’ knowledge and understanding, guiding teachers on what to report about a student’s achievement to the relevant stakeholders. Krause, Bochner, Duchesne and McMaugh (2010) describes assessment as “The gathering and analysing of information about a student’s achievement”....   [tags: Assessment, Formative assessment]

Term Papers
1170 words (3.3 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)