Essay on Assessment One - Analysing Marketing Opportunities

Essay on Assessment One - Analysing Marketing Opportunities

Length: 1961 words (5.6 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Assessment One - Analysing Marketing Opportunities

Serial is a Sydney based company that has just launched a new breakfast cereal called Calorie Crunch. Serial aims to provide a healthy and convenient breakfast cereal that would appeal to an older target market. Calorie crunch is a low carb, low fat and low calorie cereal that contains organic dried fruits to provide a healthier and more environmentally friendly option for breakfast.
The purpose of this report is to analyse the current and future trends in the macro-environment that will impact upon the product.
The macro environment is made up of any external forces beyond the company’s control that will impact performance and planning. The macro environment consists of six main forces; Demographic, Economic, Natural, Technological, Political and Cultural which will be discussed throughout this report.
Demographic environment
Demographics are described as use of statistics to study the size, density, age, sex, race or occupations of the human population. Calculating trends from demographics can help to predict future trends which will provide information on target markets and changing structures. For example one structure that was essential when choosing the target market for the cereal was the changing age structure.
The Australian Bureau of Statistics show that the people aged over 65 in 1970 made 8% of the population; this increased to 13% in 2001 and is expected to increase further within the next 40 years to a point of almost doubling to around 25%. This drastic increase in the people aged of 65 and over is associated with the decrease in birth rates and the increase in life expectancy. Due to the rise in the age market and the future it was important to aim the...

... middle of paper ...


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

An Assessment of Elizabeth Winters as a Manager of DMPS Essay

- An Assessment of Elizabeth Winters as a Manager of DMPS Relationship building Ms. Winters’ predecessors had learned the hard way the importance of an integrated peer network. When Maddox reorganised the divisions in 1999 in order to encourage collaboration and enhance the combination of expertise across units, he unintentionally separated the marketing and product development teams. Similarly, as some DMPS employees had noted, CW tended to isolate their new ventures “while they were ‘incubating’ ” – possibly stemming from the existing culture that valued individual contributions over combined efforts – and that there was indeed a need to have a more integrated network of groups....   [tags: Business Management Analysis]

Free Essays
1632 words (4.7 pages)

Essay on Steps in One-to-One Marketing

- Introduction In marketing, there are two ways of selling products to consumers. One is the mass marketing or undifferentiated marketing, and the other is target marketing or differentiated marketing. The former is the traditional way of reaching out consumers by selling all of them the same products. The latter is the contemporary way of connecting with the consumers whereby companies choose select groups of people or organizations to sell to. Target marketing is the trend nowadays in selling products in which companies are creating customized sales approaches for every group of buyers....   [tags: Products, Sale, Targeting]

Term Papers
586 words (1.7 pages)

Assessment Plan Evaluation Essay

- Introduction Effective assessment of higher education institutional effectiveness is still in a stage of relative infancy, and to date has developed as a reactive response to external pressures. Assessment planning and institutional improvement have taken shape as a result of accrediting body influences on member institutions. However, even various accrediting bodies have yet to settle on common criteria and standards other than very general guidelines typically focused on evidence, validity, sustainability, and an improvement process....   [tags: Assessment ]

Term Papers
1359 words (3.9 pages)

Keyboarding Assessments Essays

- It is important to ensure that the Learning Objectives have been achieved and that learning by the students have mastered the course. To decipher the level of learning, assessments are developed to make such determinations. This paper will provide examples of assessments of the learning objectives created in the previous Module. It will also discuss the use of Outcome-Based Assessments (OBA), and provide an outcome based assessment for an adult keyboard course. It will define and discuss the purpose of an Outcome-Based Assessment, the challenges such an assessment, and describe solutions that can be utilized when implementing this assessment into a program....   [tags: Assessment ]

Term Papers
1027 words (2.9 pages)

Assessment of Marketing Activities Essay

- Assessment of Marketing Activities My aim is to Asses David Lloyds marketing activities, which is a national company and compare it to the marketing activities of a local independent travel agent called Bath Travel. ====================================================================== I have chosen to study David Lloyd because it’s a successful leisure centre and it is close to where I live. I believe that one of the key factors in its success is/ has been its marketing. I am also going to compare the way in which these two companies advertise them selves....   [tags: Papers]

Free Essays
1036 words (3 pages)

Marketing Analysis Essay

- The four P’s, product, price, place, and promotion, are important to the success of any organization because they are the variables that marketing representatives of the organization can control in order to best satisfy customers in the target market. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. The Product is the physical product or service offered to the consumer. Products and services vary greatly in the hospital environment....   [tags: Marketing]

Term Papers
1253 words (3.6 pages)

Marketing Research Essay

- Introduction In almost every business companies look to improve their bottom line, keep existing customers, and make non customers new customers. Several ways to achieve these corporate goals are available. Trial and error is one method. Following the industry and the competition is another avenue is taken. However, there is one way that many companies don’t utilize enough. It is through the process of market research. Take a local hair salon as an example. It is likely they will do plenty of marketing to increase their client base, yet probably do very little in terms of research....   [tags: Marketing ]

Term Papers
839 words (2.4 pages)

Marketing Proposal Essay

- The senior management needs to involve all level of staff in decision-making processes. Importantly, they should be informed and assured of the strategies that the management is going to introduce and initiate on behalf of the organization. The equal opportunity of involvement and participation certainly develops the feeling of ownership. Armstrong (2006) points out that an ethical approach is based on high- commitment and high-involvement policies. As a result, the staffs suppose the effective implementation of the strategies framed out with their suggestions and consents as their responsibility and accountability, which in turn help the management concretize its targets....   [tags: Marketing]

Term Papers
2273 words (6.5 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)

Marketing Essay example

- Marketing According to the American Heritage Dictionary, marketing is defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition. Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined....   [tags: GCSE Business Marketing BTEC Coursework]

Term Papers
495 words (1.4 pages)