Article Review: Electronic Commerce Essay

Article Review: Electronic Commerce Essay

Length: 1168 words (3.3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

The World Wide Web(WWW)has been providing extensive opportunities for
merchants to conduct their businesses online. Electronic commerce is a new
form of online exchange in which most transactions occur among parties that
have never met. As in traditional exchanges, concerns about trust have been
identified as a barrier to customer for engaging in e-commerce and a barrier
for the success of electronic commerce.


In the traditional market, a typical customer would be limited to choosing

from a few local retailers. In the age of the internet, one can choose from

a verity of online retailers located anywhere in the world, leading to

breakdown of borders. A physical separation between the buyer and the

seller, leads to an increase in the role of trust in online retailing. Although, the

total amount of business conducted on the Internet is growing, there is a

significant dropout rate of online shoppers, Most customers hesitate to

purchase online or even leave the electronic market because of a lack of trust

and concerns about privacy. Consumers are simply unwillingly to trust e-

business with their personal information. Yet most web retailers do not focus

on building and maintaining trust in their web sites as part of ongoing

relationships with their customers. Some e retailers do not respect the privacy

of customer's personal information , and they secretly collect customer

information and sell it to third party marketing firm.



Given that my research thesis is that trust is an important factor to facilitate
online transactions, it is necessary for me to investigate the role of trust in
electronic commerce and its impact on online purchase decision-making.
A...


... middle of paper ...


...far from being conclusive. Further studies must be

undertaken, better measures must be developed, and larger samples should

be used to improve our understanding of the exact relationship between

perceived risks and decision making. Despite some deficiencies in

methodology, the article has provided some insights to account for e retailers

to reduce risks in their websites by focusing on the sources of risks and the

consequences of online-risk .However, the recommendations to reduce
perceived risks measures in the reviewed article is based on opinion of the

author or applying theories from other researchers and not on the research

findings.



Works Cited

Gutter, M., Saleem, T. and Gross, K. (2003) “Are There Gender Differences in Risk Tolerance or is it a Question of Measurement?,” Consumer Interests Annual, Vol. 49, No. 1, pp. 1-12

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Challenges Of Online Shopping Users Essay

- Social shopping allows users to easily compare products and offers, which enhances selection. This provides for user cost savings. The online environment offers a platform for users to share their experience. However, there are challenges to e-commerce. Marketers are scrambling to get people involved in their product. It is challenging to stimulate user interests, so they have an exciting experience to share. The goal of e-commerce strategists is to create a “sticky website.” They want users to stay on the site for a long period of time....   [tags: Electronic commerce, Marketing, Online shopping]

Strong Essays
887 words (2.5 pages)

Essay on Electronic Commerce ( E Commerce )

- Introduction Electronic Commerce is a very mixed and incorporative topic. There are various important types of Electronic Commerce (E-commerce). Collaborative commerce (C-commerce), Business-to-Consumers (B2C), Consumer to Business (C2B), Consumer-to-Consumer (C2C) and Government-to-Citizens (G2C) are the most favorite types of Electronic Commerce in business. Each of these types has their own ways and models. There are several ways of Buying, such as negotiations, group purchase or reverse auctions....   [tags: Electronic commerce, Online shopping, Retailing]

Strong Essays
713 words (2 pages)

The Amazon : Online Shopping Experience And A Point Of Call For Online Shoppers

- Amazon.com has become a trusted site for a unique shopping experience and a point of call for online shoppers. According to Jacob Nielsen, amazon.com uses associative links to create a fun and rewarding experience for users (Overbeeke et al, 2003). As a result, you can easily spend much more time shopping on Amazon than is dictated by the simple metrics of buying the book. Amazon.com did an excellent job to the factors listed in Table 4.11 of the text, and I will rate its performance of each of the eight factors....   [tags: Online shopping, Electronic commerce, Web page]

Strong Essays
772 words (2.2 pages)

Electronic Commerce And The Internet Era Essay examples

- 1. INTRODUCTION In general, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, electronic commerce had become one of the essential characteristics in the internet era. According to UCLA (University of California, Los Angeles) Centre for communication Policy (2001), online shopping has become the third most popular activity on the internet, immediately following e-mail using, instant messaging and web browsing....   [tags: Online shopping, Electronic commerce]

Strong Essays
3285 words (9.4 pages)

Electronic Commerce And The Internet Era Essay

- In general, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, electronic commerce had become one of the essential characteristics in the internet era. According to UCLA (University of California, Los Angeles) Centre for communication Policy (2001), online shopping has become the third most popular activity on the internet, immediately following e-mail using, instant messaging and web browsing....   [tags: Electronic commerce, Online shopping]

Strong Essays
732 words (2.1 pages)

Electronic Commerce And Its Significance Essay

- Today’s diverse society has various wants and needs that must be met. Not to mention today’s economic struggles. All these changes have forced society to evolve. Upon such diversification and economic status, businesses have to re-develop themselves to appeal to today’s consumers, meeting their goals, and remaining cost effective, while complying with mandated laws and regulations. That said, today’s 21st century, also known as the Information age, has evolved into an era marked with new technologies and electronic commerce....   [tags: Marketing, Electronic commerce]

Strong Essays
735 words (2.1 pages)

Sentiment Analysis On The Internet Essay

- Adel De Guzman MGT4260 Sentiment Analysis As more and more consumers turn to online retailers for to make their purchase, the Internet has also become an informal reference and referral guide. It is natural to ask and offer advice and the Internet is making it easier for consumer to do so. For example, someone on Facebook can post a question to friends and family asking for recommendations or experiences with, the local handyman, car seats, or family vacations at Disneyland. Response times are quick, condensed, and valuable....   [tags: Customer, Marketing, Electronic commerce]

Strong Essays
2069 words (5.9 pages)

Electronic Commerce And Its Significance Essay

- Electronic Commerce Sadly, in today’s diverse society various wants and needs must be met. Not to mention today’s economic struggles. All these changes have forced society to evolve. Upon such diversification and economic status, businesses have to re-develop themselves to appeal to today’s consumers, meeting their goals, and remaining cost effective, while complying with mandated laws and regulations. That said, today’s 21st century, also known as the Information age, has evolved into an era marked with new technologies and electronic commerce....   [tags: Marketing, Electronic commerce, Business]

Strong Essays
713 words (2 pages)

Electronic Commerce ( Ecommerce ) Essay

- Electronic commerce (ecommerce) refers to a type of business, or commercial transaction, that engages the transfer of information through the Internet (Boltzan, P. 2008). In other words, it is the buying and selling of goods and services including the transferring of data and funds over an electronic network, predominantly the Internet. The leading benefits of ecommerce include twenty-four seven access, and availability, international scope, larger range of goods and services and the speed of accessibility....   [tags: Electronic commerce, Marketing]

Strong Essays
725 words (2.1 pages)

Electronic Commerce Essay

- Electronic commerce      One of the fastest growing industries today is electronic commerce. Almost anything can be purchased, traded, or sold all via the Internet. A person sitting in their living room dressed in pajamas on a rainy Saturday morning in mid December can hookup to the internet and place their bid on a new chess set for the holidays without ever setting foot in the department stores. They can pay for it with their credit card through a secure transaction and have it delivered right to their door in a couple of days for less than they could get it retail....   [tags: Ecommerce E-commerce]

Strong Essays
902 words (2.6 pages)