Are Zara Purchase Intention For Zara Factors Between The Respondents Of Different Backgrounds, Tests Of Variance?

Are Zara Purchase Intention For Zara Factors Between The Respondents Of Different Backgrounds, Tests Of Variance?

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o establish whether there were differences in purchase intention for Zara factors between the respondents of different backgrounds, tests of variance were carried out using Student’s T-Test and Analysis of Variance (ANOVA). The results of comparison are presented in tables 4.9 – 4.20.
4.4.1. Zara purchase intention by GENDER.
Seeking to establish whether there were differences in Zara products purchase intention between the respondents of different genders, Student’s t – Test was carried out and the results are presented in tables 4.9 & 4.10.


The results in table 4.9 reveal that on average, male respondents (mean = 2.64) scored on Spanish Zara purchase intentions marginally lower than the female respondents (mean = 3.85). On the contrary in table 4.10 we can observe that in Chinese questionnaire male respondents scored (mean=3.43) marginally higher than the female respondents (mean=3.20). The Student’s t (t = 0.496) was small and the probability or level of significance (p = 0.350) was larger than α = 0.05 (p < 0.05). Therefore, purchase intention levels of male and female respondents did not differ significantly.
4.4.2. Zara purchase intention by AGE GROUPS
To find out whether there were differences in purchase intention the respondents depending on their age groups, ANOVA test was carried out and results are presented in tables 4.11 & 4.12



The results in table 4.11 show that the mean score on ZARA purchase intentions in the Spanish questionnaire was the highest for the respondents over 50 years old (mean = 3.20), followed by between 41-50 years (mean = 3.00), and then those less than 25 (mean = 3.75) and last, having the lowest (mean = 3.2.61), those between 26-40 years. However, the computed or observed (F = 2.695) was lo...


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... α = 0.05 (p < 0.05). This means that the differences in Zara purchase intentions were not substantial.
The results in Table 4.20 indicate that the mean score on Zara purchase intentions in China was the higher for respondents with the experience of 3 years and above (mean =3.47), followed by those with experience of between 1-3 years (mean = 3.38) and those the experience of Less than 1 year had a lesser score (mean = 3.25). The computed or observed (F = 1.008) was low and the probability or level of significance (p = 0.369) higher than α = 0.05 (p < 0.05). This means that the differences in Zara purchase intentions were not substantial.
Once more the mean like in the previous ones is higher for the Chinese questionnaire. Therefore, levels of the number of years spent purchasing Zara by the respondents were not the determinant for their Zara purchase intentions.



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