Apple's mission statement can be summed up in a quote from Steve Jobs, "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them" (Farfan, 2014). The official mission statement on the Apple Corporation website is just a list of products and past accomplishments. Apple is a testament to their mission statement as they are dedicated to producing high quality products and providing high quality service thus setting high industry standards for other competitors.
Apple has three main objectives. "The first objective is to expand their sales to customers who do not own an Apple product" (Christoper, 2011). By opening "flagship stores," Apple can sell anything from its products to its software. They can even offer servicing the products at the flagship location. These locations are strategically placed in localities where the company can sell their big-ticket brands and cater to more prestigious clients.
Secondly, Apple produces easy to use products by offering improved, new generations of products and new featu...
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