Ever wonder How a Corporation, could start out of nothing and become the leading technology Company in the world. Its amazing, Apple is A company That is a great example. Steven Wozniak and Steven Jobs where best friends in high school. They had both been interested in electronics. They always tried there best to keep in touch after graduation, they both ended up dropping out of school and getting jobs working for companies in Silicon Valley. Woz worked for helewt packer and jobs for Atari. Wozniak had been working in designing computers for along time when, in 1976, he designed the Apple1. Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born. People did not take the Apple I very seriously, and Apple did not begin to take off until 1977, when apple 2 debuted at a local computer trade show. It was The first personal computer to come in a plastic case and include color graphics, the Apple II was an impressive machine. Orders for Apple machines increased several times. And with the introduction in early '78 of the Apple Disk II, which is the most inexpensive, easy to use floppy drive ever (during that time), Apple sales further Increased even further when they introduced the apple 11 With the increase in sales, Also, the company increased in size, and by 1980, when the Apple 3 was released, Apple had several thousand employees, and was beginning to sell computers over country’s all over the world. In 1981, things got difficult. With other technology companies in the market like Samsung, made it more difficult to sell computers, and in February. Apple had to lay off 40 employees. Wozniak was injured in a plane crash. He took a leave of absence so J... ... middle of paper ... ...nly designed for Apple 1. Pages in Apple Simplified Version of Microsoft Word 2. Keynote Is the Simplified Version of Microsoft PowerPoint 3. Numbers Is the Simplified Version of Microsoft Excel Conclusion : Apple has always been known for, anything thing they design always only works on Apple products and that is what sets them apart from other Technology companies Today Apple is a successful Technology company that is thriving in todays economy with a Value of 700 Billion Dollars, by selling product like” IPhone, IPad, IPod, Mac and Apple Watch They are coming out with new products every year that step up the technology Standards for the the market On September 9th Apple introduced the IPhone 6s and 6s plus and within the first 24 hours’ apple had over 4 million preorders As you can see Apple is a company that creates convenience and value for its customers.
Apple, Inc. was established in January of 1977 by its founders Steve Wozniak and Steve Jobs. The company is one the largest and most innovative information technology company today. Apple, Inc. designs, manufactures and markets media devices, personal computers and portable digital music players. It sells related software, services, networking solutions and third-party digital content. Apple started out making personal computers such Apple II, Macintosh and Power Mac. The sales for the personal computers were unsuccessful due to the high price, well above the average American’s disposable income. Additionally, the computers did not have enough memory for businesses to use them. During this time, Steve Jobs’ vision for the company was not the same as the board of directors and Jobs left in 1985. A decade later, Jobs returned to the organization and started to work towards saving the company from bankruptcy. Through his efforts, Jobs found himself as CEO of Apple.
Innovation in apple sets high standards that make it difficult for other companies to compete with them. Throughout the recent years Apple has been showing a non-stop development in its innovation strategies, those innovation strategies involve remarkable new products and innovative business models. Apple has been continuously succeeding in providing consumers with what the senior engineering manager in apple Michael Lopp describes as “really good ideas wrapped in really good ideas” and by Looking at apple’s sales since it started releasing its unique products we see that it strongly agrees with this description. Apple’s innovation-friendly ecosystem focuses on manufacturing its own hardware rather than just buying it, and that is one of the most important features that made them who they are today in the market.
... how we use technologies to make our lives easier and invented electronic devices with user friendliness in mind. Without Steve Job at the helm, the success of Apple is in question, but with the right prototypes, engineers, programmers, and designers, the success of the company will continue to thrive. Apple has been successful in its attempt in gaining trust and loyalty through its brand, and has generated revenue in the billions, and is one of the top successful companies in Forbes Magazine.
The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.
They have a succession of well-designed and innovative products; form the iMac to the Apple Watch. Apple as a company has built an empire of partnerships, retail outlet, services, etc. In doing so, they have become the most profitable company in history (EIU, 2015).
to reflect its shift to products that go beyond computers. With its string of successes and escalating stock price, its corporate image continues to rise. Next is positioning, Steve Jobs learned how to create effective branding platforms. Gone are the numbers and letters that caused confusion from the Apple II and III days. Instead there are the i-Platform products that are neatly designed in an attractive package to hook up with the Internet. They all begin with “i” and end with a single syllable word such as iPod, iPhone, iPad, iMac, iTunes, iBooks, and iCloud. For higher-end computers, Apple uses platform names such as the MacPro, MacBook, MacBook Air, and MacbookPro. For OSX operating systems, Apple has been using the names of ferocious cats. All products use what he call a combine strategy. They incorporate the Apple corporate brand and prominently display the Apple logo facing inward toward the user and outward to market them to the outside world. Each product has its own identity with little or no overlap between the models, thereby minimizing any cannibalization. Since products are unique to Apple, they give the company a huge positioning advantage. Besides that, products use the highest quality materials and industrial design with finishing details only found in finely crafted products even though they are mass-produced. The hardware and software
A year after being founded, Apple became incorporated in 1977 with Roland Wayne out of the picture. That very same year Apple showed their first prototype computer, the Apple II. The Apple II was an instant hit due to how different it was from almost anything else on the market, with new features such as color graphics. The success continued throughout the 70’s and all throughout the 80’s with the Macintosh computer selling quickly. Apple also offered one of the first ever laptop computers for sale in 1989, the Macintosh Portable. This laptop set the standard for the basic design principals of laptops we use today. After years of success and growing a customer base, Apple offered its IPO at twenty-two dollars per share, it is currently worth $561 at the time of writing. The 80’s was also a time for one of the most controversial events to ever occur at Apple, the firing of Steve Jobs. In 1985 the CEO of Apple, John Scully and Steve Jobs, the founder, found themselves in disagreement on many different things, mainly Steve’s tendencies to spend a lot of money on untested products. After a board of directors meeting, it was decided that Steve Jobs position was to be terminated, and Scully would remain...
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010).
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
Apple is a company that has been round for many years. There are over 55 million people who use an apple product or are considered to have at least one apple product in their home. The apple products range from larger devices such as there amazingly known Mac books which are there computer based system to there much small hand held based device called the iPhone. That device allows a person to make calls all while have the convent amenities that a laptop would have. They also have the very popular iPod as well as Apple TV. They have expanded into an empire that everyone is trying to become as well as beat. As many people know there is history and hard work that has to take place in order for a business to be successful. Many people will refer to the success of apple as the underdog company that made despite the odds. Founder Steve Jobs was a regular person with a dream. He started of building an Apple computer in his parent’s living room and later moved to the garage true to lack of space. Later on in his building career a neighbor of Steve Jobs introduced him to Stephen Gary Wonzniak. Wonzniak was an engineer and Jobs was a market maven and together they have the skills to build and properly promote. The computer they were trying to promote was fairly expensive computer. Jobs was so dedicated to this idea of transforming this computer from what it was to something that is able to be sold to the public he reached out to Bill Hewlett and asked him to donate some parts for a class projects .
Apple normally doesn’t invent a new product or product category. Sure, the company did invent the first commercial PC with the Apple II,
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.