Essay On Apple's Strategic Planning Process

Apple is one of the leading company dealing with technologies and is a type of company that innovates more often than any other companies in the same industry. We can call it luck that Apple is successfully, but the reality is that it has a very innovated and unique planning process. Its planning process consists mostly of focusing on a limited number of products that customers would be interested, like it is mentioned that Apple takes into consideration what “staffs’ friends and relative think about Apply product and how it can be improved.: (Case Study, pg.1) I would say Apple has a much defined goal/mission, which is shaping a name in the industry, and directing its product planning and conception to lead to industry. From the case study, it is crystal clear that Apple focuses more on innovation than anything else. Apple also “reviews its plans every week, on Mondays to review the product they are working on, to make sure that all the issues are addressed.” (Case Study, pg. 2) I would say Apple uses tactical planning, which is short term for actions and plans. For example, Apple does not take a lot of time to plan a product and by meeting every week shows that they want results and actions quick. Apple also uses operational, by setting a specific direction for the

Prospector because Apple focuses on inventing and creating new technologies rather than copying from others or waiting for a competitor to invent something new to think about a new product. I would tend to say that Apple also take a lot of risk (which is a characteristic of prospector strategy) in venturing in new areas without in depth research. An example mentioned in the case study is that Apple “created iPhone which is a combination of an operating system with a mobile phone. No one thinks about doing such things before.” (Case Study, pg. 1) Since iPhone was launched, other competitor followed along Apple and adapted to their