Apple Inc.(iPod) Apple Inc, formerly Apple Computer Inc. is an American multinational corporation which focusing in designing and manufacturing consumer electronics and also developing software products. Apple was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne . Apple are developing, selling, and supports a series of personal computers, portable media players, mobile phones, computer software, computer hardware, and hardware accessories . iPod, The new way of listening music (the 1st and 2nd generation) Out of all their products, the iPod is their most successful product since its introduction on October 23rd, 2001. The early iPod used 5GB Toshiba hard drives that were the size of a quarter, ARM processors (the same processors used in the Newton and Acorn), an operating system from Pixo, a large high resolution display, a lithium polymer battery, and the most recognizable aesthetic feature of the device which is the scroll wheel. This first iPod has been introduced as a Mac compatible product with a 5 GB hard drive that put "1,000 songs in your pocket." This product received moderately good response from the consumers although many of them complaints for lacking the Windows compatibility and the expensive price of $400. To response the consumer, special iPod is available for 2002 Christmas’ time that consist of 20GB of storage space, compatible with Windows PC through MusicMatch. This era also has been significant to iPod, which is the coming of iTunes in 2002. This iTunes helped users to download and buy their favorite songs over the internet. Since the first two generation of iPod has been proven successful in penetrating the music mp3 industry, another hardware revision came in April 2003, introducing the iPod into their third generation. This new iPod have hardware revision, which had no mechanical buttons and the function buttons were moved to just below the screen and were solid state like the scroll wheel (Fig.2). This version supported both FireWire and USB 2.0., and enhancing their storage capacity from 10GB up to 40GB. Introduction of iPod Mini To be able to compete with market leader of mp3 industry dominated by high end flash players and penetrated the market, Apple introduced its new member of iPod family, the iPod mini during January 2004(Fig 3). Unlike the iPod, iPod mini has 5 different colors: blue, green, pink, silver, and gold. This iPod mini has smaller screens and has higher storage capacity than any of flash players out there in the market, and also lower price than the normal version which is $249.
On January 25, 2000, Apple’s portable pc the iBook was ranked number 1 in its fourth quarter market and gives Apple a 10% share of all portable computers in the U.S. retail market and is estimated to have a 7% in foreign markets. I believe an increase in demand for this product over the next few months and Apple’s ability to supply the increase will be gradually pushing the price upward. The introduction of Apple’s new operating system is underway and is sure to boost stock price after the new product is highly marketed.
Apple is one of the leading company in the electronic industry located in Cupertino, California. This electronic giant, at top of Business Weeks Most Innovative Companies list since 2004, had showed itself by doing so well over the years in not only product design but also make a huge amount of money in the past 20 years especially in revenue and margins. According to “Apple Sales”, in the first quarter of 2011, $26.7 billion in revenue, 70% increase from a year before was reported. Apple was established as a computer company in Mountain View, California, on April 1, 1976 by Steve Jobs and Steve Wozniak. But later diversified to a digital entertainment and software company in 2003 by providing iPod and iTunes which made them “invented a whole new category of digital music player that let you put your entire music collection in your pocket and listen to it wherever you go”. In 2007, the company also competing in the cell phone/smartphone industry by releasing iPhone which combined an Internet-enabled smartphone and video iPod. After they released the first iPad in April 2010, this giant becoming a diversified digital entertainment corporation in all three industries, PCs, consumer electronics and music, which made them taking bites out of the competition on all fronts.
Apple was introduced by Steve Jobs, entrepreneur, marketer, inventor, and technological guru, whom in the early 80’s, sold his van to help invest in his company that started in his garage. Steve built his first computer to distribute to the masses in 1984 called the classic 1984, which seems quite laughable today because of technological advancements that have occurred since then. Steve’s philosophy was to build computers so that consumers could easily navigate around using the easiest computer to use and maintain. Since the 80’s Steve has built tough, high-tech versions of many different kinds of computers advancing with technology throughout the years. Steve also incorporated many new gadgets alongside the Macintosh computer such as the iPad, iPhone, iPod, and a music website called iTunes. Today there are more than 326 stores open to the public around the world.
When one sits back and thinks about it, Apple really makes products people want. There’s no real convincing that needs to happen as to why they they need an iPhone or iPod — people just get it. The features offered on Apple’s products are such “no brainers” that it’s an obvious purchase the consumer wants…or rather, needs to make.
The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.
to reflect its shift to products that go beyond computers. With its string of successes and escalating stock price, its corporate image continues to rise. Next is positioning, Steve Jobs learned how to create effective branding platforms. Gone are the numbers and letters that caused confusion from the Apple II and III days. Instead there are the i-Platform products that are neatly designed in an attractive package to hook up with the Internet. They all begin with “i” and end with a single syllable word such as iPod, iPhone, iPad, iMac, iTunes, iBooks, and iCloud. For higher-end computers, Apple uses platform names such as the MacPro, MacBook, MacBook Air, and MacbookPro. For OSX operating systems, Apple has been using the names of ferocious cats. All products use what he call a combine strategy. They incorporate the Apple corporate brand and prominently display the Apple logo facing inward toward the user and outward to market them to the outside world. Each product has its own identity with little or no overlap between the models, thereby minimizing any cannibalization. Since products are unique to Apple, they give the company a huge positioning advantage. Besides that, products use the highest quality materials and industrial design with finishing details only found in finely crafted products even though they are mass-produced. The hardware and software
Apple Computer is a technology and consumer electronics company based in Palo Alto, California that was founded on April 1st, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. In terms of revenue, Apple is the second largest technology company worldwide. Amongst other accolades Apple was named the most valuable brand in 2013 and the most admired brand in 2008. Apple thrives by making all of their products work seamlessly together and providing top notch customer support that is notably almost completely based in America and Canada.
Apple began on April 1 , 1976 and it was incorporated in 1977. The first apple computer which was called Apple I was invented by Steven Wozniak. In 1984 Apple next launched the Macintosh. Then a few months after they launched the Macintosh was launched they introduced the LaserWriter it was the first post script laser printer that was sold at a price that was affordable. In the 1990’s Apple decided to get together with IBM and Motorola. Their goal was to create a new computing platform for their company .
Sony is the world’s leading portable entertainment manufacturer, and Apple iPod is the most famous MP3 player. After Apple introduces their new product mini-iPod, Sony brings in their new MP3 player, NW-MS90D. The original iPod is a very successful product, but can it continue to be the best on a smaller device as mini-iPod or Sony will be the best smallest MP3 player? I will compare them with the specifications from their official webpage.
Today, Apple keeps coming out on top with their exceptional and award winning items and administrations. Apple is additionally credited with driving the advanced media upheaval with their iPod compact music and feature players and iTunes online media store, making the first supportable music-downloading plan of action ever. (Jakab,
In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010).
Apple is a multinational business company credited with the revolution of the technology industry. It was formed in 1976 by Steve Wozniak, Steve Jobs, and Ronald Wayne and is currently based in California. Its first computer was invented in the 1970s, but it was not until the 1980s that the company made its products available to the public. It specializes in designing, developing, and marketing computer products and services. Its success is derived from its high quality products that appeal to a large number of customers all over the world.
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Apple Inc. Founded by Steve Jobs, Ronald Wayne, Steve Wozniak in April 1, 1976, is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.
Introduction of the iPod: The iPod was introduced into the market just in time for Christmas, 2001. The first iPod was priced at $399. Apple relied on a hard disk for storage instead of flash memory or interchangeable CD-Roms and focused on promoting the uniqueness of the small size, power, and ease of use of the device. This first iPod had a 5 GB storage capacity—which is enough to hold over 1,000 songs—and it worked only on Macs, using iTunes as a music organization and CD-to-iPod conversion tool. iTunes, digital jukebox software that let Mac users import songs from CDs by converting audio files to the MP3 format and storing them on the computer’s hard drive, was introduced in January of 2001. Along with the iPod, Apple announced an enhanced version of iTunes that included a 10-band equalizer with presets, as well as a cross fading feature for smoother transitions from one song to another. An Auto Sync capability facilitated the downloading of music from a Mac to the new portable media device. Once the music was downloaded, Apple promised 10 hours of continuous play from the iPod’s rechargeable lithium battery. The device supported MP3, with bit rates of up to 320kbits/s, as well as AIFF and WAV file formats. Its amplifier could deliver 20-20,000-Hz frequency response. Apple sold 125,000 iPods by the end of December 2001.