Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Apple inc benefits and negative effects on the world
Apple Marketing Strategy
Apple's marketing plan
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Apple inc benefits and negative effects on the world
When Steve Jobs created Apple Inc. on April 1st 1976, he did not only have an idea of changing his life, or America, but the World. When apple was created in 1976 they only thought they would improve the computer industry. What turned out was they have changed the world and its future forever. Apple Inc. made everything easier, simpler, and more efficient in each of the devices that they had invented and improved upon.
Steve Jobs and Steve Wozniak in college dropped out to work on what they wanted to do best, work with electronics. “Steven Wozniak and Steven Jobs had been friends in high school. They had both been interested in electronics, and both had been perceived as outsiders. They kept in touch after graduation, and both ended up dropping out of school and getting jobs working for companies in Silicon Valley.” (Sanford 1). In high school, Steve Jobs had been extremely overjoyed with any kind of electronics. After high school when they went to college they had both agreed to drop out of college and get jobs in Silicon Valley. There job that they worked at was the famous Atari. “Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born.” (Sanford 1). Jobs always knew he wanted to get something started and to sell to the public. When the had the idea on improving of what was already out there they felt they had the motivation to go out and create even more that what they would ever expect when they first started the company.
Jobs always knew he wanted to get something started and to sell to the public. When the had the idea on improving of what was already out there they felt they had the motivation to go out and create even more that what they w...
... middle of paper ...
...ates-128513323/169259.html>.
Marketing, On. "The Real Story Behind Apple's 'Think Different' Campaign." Forbes. Forbes Magazine, 14 Dec. 2011. Web. 21 Jan. 2014. .
Marshall, Gary. "10 Ways Apple Changed the World." TechRadar. N.p., 10 Mar. 2013. Web. 27 Jan. 2014. .
Mesa, Andy F. "Apple History Timeline." Apple History Timeline. N.p., n.d. Web. 22 Jan. 2014. .
Sanford, Glen. "Company History." Apple-history. N.p., 26 Aug. 2012. Web. 19 Jan. 2014. .
Weyhrich, Steven. "Centossa - The Apple 2 That Never Was." Apple2history. N.p., 13 Jan. 2014. Web. 22 Jan. 2014. .
Sir Steve Jobs, the almighty co-founder of Apple started apple dreaming big. The Harvard College dropout carried through with that dream. According to Leander Kahney, author of “Inside Steve’s Brain,” “apple went public 1980 with the biggest public offering since 1958” (2008), this offer proved successful as apple soon became a super power. Apple suffered a fall out though, but Steve Jobs came back and rescued them, reviving them to their previous stature.
Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’
Linzmayer, O. (2017). 30 pivotal moments in Apple's history. Macworld. Retrieved 8 July 2017, from http://www.macworld.com/article/1050112/macs/30moments.html
Steve jobs changed the world by creating Apple, inc, that made products that were revolutnary for there time period. He won several awards for his inventions, he died of pancreatic cancer. Steve jobs was the co-founder of apple with Stephen Wozniak. Steve jobs got fired from apple in 1984. He then started a new business called NeXT computer that made special computers for education and businesses. NeXT computers failed so he bought Pixar in 1986. Steve jobs created the ipad that came out in 2010 it is a cross between a iMac and a Iphone.
From the first Apple computer to the iWatch, Steve Jobs and Steve Wozniak started out in the business of kit computers with the Apple I. This initial production run, although popular as a collectible now, will mainly be remembered for helping the company get enough capital to build the Apple II in 1977 - the same year Apple officially incorporated. Steve Wozniak primarily built both these computers and Steve Jobs handled the marketing side. The Apple II drove the company’s revenue until the mid-1980s despite the hardware remaining the same. Apple attempted updates like the Apple III and the Apple Lisa, but these failed to catch on commercially. Although the Apple II was still selling, Apple as a company was in trouble when the 80s began. The 1984 release of the Macintosh was a leap forward for Apple, but in the intervening years between the Apple II and the Macintosh, IBM had caught up. Disappointing revenues from the Macintosh and internal struggles for control led to Apple’s board dismissing Steve Jobs in favor of John Sculley. Steve Inc. Under Sculley, Apple started growing its product lines. John Sculley served as Apple’s CEO
Steve Jobs (CEO and chairman of Apple Inc.) was an American entrepreneur and inventor. He was born in February 24, 1955 and founded Apple Inc. with his high school buddy Steve Wozniak in 1976. But later in 1976, when Apple was about to bankrupt he returned to it as advisor and Interim CEO. He made Apple profitable from near bankruptcy by 1998 (Walter Isaacson, 2013). From (1996-2011), he proved himself as one of the best engineering leaders of the world and made Apple the most innovative company of the world.
Two years after building the Apple I, Jobs introduced the Apple II. The Apple II
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
The history of Apple began thirty years ago, when the two friends, Steve Jobs and Steve Wozniak decided to found their own company for the production and release of computers.
Apple would go on to sell 200 Apple I’s until they were replaced in 1977 with the Apple II which included a built in keyboard. Over 16 years Apple produced over 6 million Apple IIs. Apple would go on to manufacturer the Apple III, The Lisa, which had a graphical user interface, the Lisa 2, and the Macintosh. Fast forward to 2007 when Apple change the world by designing one of the first touch screen cell phones called the iPhone and a tablet called the iPad which had the power of a computer with a small enough to be held in someone’s hand. To date, Apple has revolutionize the industry by designing smaller computers, hand held devices and one of the best operating systems (Biography.com,
After completing their second year of college Gates and Allen had decided to make their own software company. They started out with Micro-Soft as the first name of the company but later took the hyphen. Gates had soon went back to school at harvard however he dropped out in 1977 before he graduated. On his time out he soon devoted himself to Microsoft and made it his full-time Job. This would help him find the problems and fix them. It would make the company a lot stronger and better. “In 1976, Steve Jobs and Steve Wozniak, two young computer hobbyists from Palo Alto, California, unveiled the prototype for the Apple 1 computer. A local computer dealer saw the Apple 1 and ordered 100 pre-assembled units. Over the next 10 months, about 200 Apple 1’s were sold.” (Musolf).
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.
...change the world. His invention literally changed the way of life. Secondly, Steve Jobs was consistent and responsible. Steve jobs was always passionate about creating the most innovative and the best product for people. These decisions often put his company and his career in danger but he did not want to change his mind. He was responsible about his decision and always delivers his promises. Lastly and the most importantly, Steve Jobs never give up from challenges. He knew that he is able to accomplish as long as he does not give up. He encountered many different problems and obstacles. He did not give up. Not only he did not give up but he remained himself. He truly believed that his decision and passion is not wrong. Even the death was not enough to stop Steve Jobs passion. Without his courage and stubbornness, we would not be able to enjoy iPhone or iPad today.
Apple Inc. is a multinational company, based in America, which innovate, develop and sell personal computer its software named Macintosh and various other products like the iPhone and the iPad. In 1976, Steve Jobs started the apple era and the business has grown rapidly to one of todays’ iconic inventors of consumer electronics. Despite the company operates in a wide field of products, Apple is handling every of their products as a separate business unit, but with a similar and recognisable design. This report will focus on Apples last invention, the iPad, and analysis its position within the market and future perspectives (Apple Inc., 2012).