While being a leader in consumer electronics innovation, Apple has reliably produced proprietary hardware and software, which has provided the company with a competitive advantage in gaining a share of any market into which they have ventured. The company’s creator, Steve Jobs, helped to transform the ways in which the the company has been extremely successful in the field of multimedia with his creative product innovations. With the globalization of Apple, the company has received tremendous amounts of success as well. Because of making the company global, Apple also owes its success to their use of unique business strategies. This paper will discuss the history of Apple, Inc. and its strategies for globalization as well as the growth tactics …show more content…
This generic strategy focuses on key features that differentiate the company and its products from competitors. Through the broad differentiation generic strategy, Apple stands out in the market. For example, emphasis on elegant design combined user-friendliness and high-end branding effectively differentiate the company. The broad differentiation generic strategy means that Apple always aims to set itself apart from competitors not by price but by other key features beneficial to customers. These key features include seamless connectivity among devices and cutting-edge aesthetics in design. The firm’s products are designed for everyone, thereby supporting a broad market reach. For example, Apple reaches to individuals and business organizations through the iMac product line. In this way, the generic strategy of broad differentiation supports the company in maintaining its leadership and position as a high-end and high-value business (Meyer, …show more content…
Market development involves creating new markets for new products or entering entirely new markets (Meyer, 2015). Apple applies this intensive growth strategy by authorizing new sellers in markets where the company does not have any presence yet. Thus, this intensive strategy applies mainly in developing markets. Also, Apple implements the market development intensive growth strategy through novel products. For example, the company innovates to offer goods like the Apple Watch, which is an entirely new product line for the firm. Through the Apple Watch, the company develops its reach in the smartwatch
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
2: Finkle, Todd A., and Michael L. Mallin. "Steve Jobs and Apple, Inc." Journal of the International Academy for Case Studies 16.8 (2010): 49+. General OneFile. Web. 19 Oct. 2011.
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Apple Inc. works by using the particular Apple brand name to be able to be competitive across many very aggressive market segments, including the computer system market having its Macintosh distinctive line of personal computers and linked computer software, the customer gadgets market using products such as the mp3, electronic audio supply through it is iTunes New music Retailer, the particular smart phone market place while using the New iphone, magazine, publication, video game titles and applications submitting through the particular Apps Store intended for new iphone 4 plus the apple ipad tablet processing gadget, and motion picture and TV SET written content supply using Apple TV SET. Regarding internet marketers, the organization is usually creating an extremely solid existence to be able to compete with The search engines from the promotion market place, through it is Programs company and iAd community.
to maintain being a leader in international business they must continue to adapt to the five major kinds of drivers of globalization. These drivers are all based on change: (1) political, (2) technological, (3) market, (4) cost, and (5) competitive. What are these drivers of globalization and how can these five drivers of globalization affect Apple Inc.? Well, let us take a
Apple sustains the process from the time at which investments in productive capabilities are made until the innovative products come onto the market.
According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success.
O'Grady, J.D. (2008). Recent Titles in Corporations That Changed the World. In Apple Inc... Santa Barbara, CA: Greenwood. Retrieved from http://ebooks.abc-clio.com/reader.aspx?isbn=9780313362453&id=GR6244-4
The Macintosh (Mac) computer constitutes Apple’s strategic business unit (SBU) in the PC industry. This SBU operates at a cost disadvantage, since it costs more to produce than other PCs, who all use similar or the same components (WS16). It has few opportunities for growth at a reasonable cost (WS16). Additionally, the market is not growing, conversely, it is in a decline (WS16). Apple had a 10.7% share of the PC market in 2011 (Exhibit 3). Total Mac unit sales, from 2010 to 2011, saw a 22% growth, which was significant less than the growth of iPads and iPhones (Exhibit 2). Based on this assessment, Apple should consider focusing on a specialized segment of this market, that they believe they will be able to dominate (WS16). Alternatively, they could harvest, divest, or abandon the SBU (WS16). Of the SBUs that Apple is diversified into, the Mac has the least amount of synergy (WS18). The supplies and components are different than the other SBUs, therefore they are unable to benefit from a reduction in costs (WS18). Additionally, the technology is not transferrable to the other SBUs (WS18). The Mac is not in an attractive industry, however, it does have moderate competitive strength compared to that of rivals (WS17). This business unit is an ideal candidate for divestiture, as it is not in a strong enough competitive position to counteract the unattractive industry (Thompson, Peteraf, Gamble, & Strickland, 2014).
Apple’s SWOT analysis includes strengths that adhere to its great success; such strength is Apple’s marketing and advertising campaigns. Apple incorporates its products to portray a sleek, new, cool, the latest, and must-have technology image to its consumers. Our customer loyalty allows us to continue growing as a corporation and increases our already well-established brand awareness and reputation. Our strong financial performance is an outcome of our internal strengths highlighted. Apple’s weaknesses include, but are not limited to our patent infringements, defects that occur in our products, our declining market share, as well as our incompatibility with other os devices. Realizing our weaknesses allows us to develop goals that will correct these areas we currently need work on. The opportunities of our external environment; such as the ...
Apple depends on building a better product and in turn, the product itself leads people to purchase from Apple. However, new or improved products will not necessarily be successful unless they are priced, distributed, advertised, and sold properly (Kotler & Keller, 2012). The holistic concept encourages the marketer to integrate marketing activities and assemble marketing programs to create, communicate, and deliver value for consumers such that “the whole is greater than the sum of its parts (Kotler & Keller, 2012). This is why Apple advertises how much the new feature will enhance the consumers’ life and release snippet tutorials of how to use the new features or
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Success is the result of very long travel to objective but in right drection and right speed. Every successful person or entity knows how much effort is required and sometimes a minor slip can throw you miles away but that would be a big tragedy. However here we are talking about Apple that has achieved success through ingenuity and decades of hard work.