Their next project started with the idea to build a computer that didn’t require the computer shop to put it together before you can take it home. In 1977, the Apple II computer made that idea a reality by allowing customers to pick up their computers right off the shelf for only $1295. The Apple Computer sells over 78,000 computers during 1980. I believe the success of the Apple II was due to timing, convenience, knowledge about the industry and affordability.
Consequently, there were a lot of failures each one was due to not following their original formula for success to timing, convenience, knowledge about the industry and affordability. The first failure was the Lisa computer released in 1983 costing close to $10,000 it was the computer that combined a graphical user interface with a mouse. It had all of the same ingredients to be just has successful has the Apple II except it was not affordable. Therefore, many people started buying IBM's PCs instead. After learning a valuable lesson Apple released the Macintosh in 1984 with a price tag of $2,495, which had all the attributes has the Lisa but it was affordable and still offered a graphical user interface.
The Macintosh Portable was another failure released in 1989, weighing 15.5 pounds and costing over $6,500 this was doom to fail due to inconvenience, affordabilit...
... middle of paper ...
Breillatt, A. (2008). You Can't Innovate Like Apple. Retrieved from Pragmatic Marketing: http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple
Johnson, P. (n.d.). Dr. Martin Luther King and Apple. Retrieved from Famous Eentrepreneurs: http://www.evancarmichael.com/Leadership/6386/Dr-Martin-Luther-King-and-Apple.html
Rosmarin, R. (2006, 03 31). Apple Duds. Retrieved from Forbes: http://www.forbes.com/2006/03/29/apple_duds_jobs_slide_8.html?thisSpeed=24000
Sysop. (2010, 11 08). Old Computers - rare, vintage, and obsolete computers:. Retrieved from Obsolete Technology: http://oldcomputers.net/appleiic.html
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