Apple Case Analysis : Strategic Management And Business Policy Essay examples

Apple Case Analysis : Strategic Management And Business Policy Essay examples

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James Lawson
Apple Case Analysis
MBA5101 Strategic Management and Business Policy
Dr. James Schindler

General Overview
Apple is an American producer of personal computer, personal computer peripherals, cellular telephones and PC programming. It was the first effective personal computer organization and advanced the graphical client interface. Its central command center is situated in Cupertino, California. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to create and offer PCs. Apple is presently the world 's second biggest data innovation organization by income after Samsung Electronics, and the world 's third biggest cellular telephone producer.(Apple, 2012)

Financial Analysis
The company’s worldwide annual revenue is totaled at 170 billion. As of the first quarter in 2014, Apple 's five-year growth average is 39 percent for top line growth and 45 percent for bottom line growth. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time. In its fiscal year ending in September 2011, Apple Inc. reported a total of 108 billion in annual revenues which was a significant increase from its 2010 revenues of 65 billion and nearly 82 billion in cash reserves.(Apple Investors, 2015)

The organization 's overall yearly income in 2013 totaled 170 billion. As of the first quarter in 2014, Apple 's five-year development normal is 39 percent for top line development and 45 percent for primary concern development. In 2013, Apple entered the top ten of the Fortune 500 rundown of organizations again. In its monetary year finishing in September 2011, Apple Inc. reported an aggregate of 108 billion in yearly incomes which was a huge increment from its 2010 inc...

... middle of paper ...

...hrive in the cellular and technology industry. In order for the company to continue market growth, they will also need to continue to develop innovative and consumer relevant product.


Dougherty, M. (2012) The History of Apple Inc. Retrieved 25 July 2015. “Apple-Diversity-Inclusion inspires innovation.” Retrieved 23 July 2015.

Elliot, Stuart (2014) Technology Titans lead ranking of most valuable brands. The New York Times. Retrieved 21 July 2015.

Linzmayer, Owen W. (2009) Apple Confidential: The real story of Apple computer Inc. No Starch Press. Retrieved 19 July 2015.

Jakab, Spencer (2015) Getting active with apple. The Wall Street Journal, Eastern Edition (New York, NY) Retrieved 17 July 2015.

Apple Investors (2014)Retrived from Apple Investors. Retrieved 22 July 2015.

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