Moreover, in terms of brand performance, I do not think of Apple as the most durable products. This is the fourth time my screen had smashed into pieces, and every time I had to pay $160 to fix it. After looking at the iPhones, I also figured out that Apple has limited design in its product. The new iPhone 7 is very similar to iPhone 6, and only comes in two sizes. This is a disappointment for many Apple fans that have waited a year and expected huge technological transformation. Furthermore, a threat to Apple is its reputation regarding the factory workers in China. Apple manufactures most of its product in China, where cost of production is low. Apple was heavily criticized for the working condition in Foxconn in China, as many workers committed …show more content…
A company with high brand equity such as Apple should be careful in dealing with shortcuts and taking a risk at its reputation. Loyal customers do not only expect good quality products from Apple, but they would also like it if Apple performs corporate social responsibility. If the exploitation of workers continues, this could really hurt the brand image and reputation of Apple. Apple has already succeeded in creating high brand equity and brand awareness, but every company is always finding ways to improve. In terms of customer relationship, Apple has also excelled in it since all of the employees are extremely generous and friendly. However, I do notice that the employees only responded more to people who have appointments, or those who are buying a product. The rest of the consumers are left wondering alone at the store, without assistance from the staff. This could be improved by sparing some people to engage with prospective …show more content…
It has succeeded in gaining brand awareness and even brand resonance, which most brands are unable to do so. Apple has positioned itself well in the minds of the consumers and has also created a brand image to be user-friendly, reliable and trendy. There are several strengths and weaknesses for the brand, but the former far outweighs the latter. Despite the long wait for my appointments, my experiences in the retail store were highly enjoyable because I felt connected to the brand, the products, and the people. Even for an established brand like Apple, I have pointed out several improvements during my visit that could be implemented, such as having more staffs in engaging with prospective customers and creating loyal programs to hold on to existing customers. Finally, as a loyal customer of Apple, I would continue to support that brand and promote it through
Apple is a king in the technology world; poisoning every area of the industry that they have introduced a product too. They are slowly weeding their competition out. The only a company thrives in the thorn bush market is if they are in cahoots with apple. Apples co-founder Steve Jobs, started the company with all intention of dominating the market. The only obstacle for them is the Anti-trust law created ages ago. Apple, in their attempt to take the market over, has been racking up evidence against themselves. There reach has leaped boarders and even caught the attention of the European Union. Apple is pushing their boundaries and in the future will eventually cross the line in to monopolistic actions.
is a fierce competitor in many industries, they should not lose sight of some of their biggest competition; including Google, Samsung, Lenovo, Sony and many more. As these companies explore the advancement of the same technology that Apple is now using, Apple will need to continuously expand their own innovative capabilities in each of the industry they currently dominate.
Moreover, the impacts and implications of the actions of Apple Inc. on stakeholders and society will be discussed. Over the last few years, Apple has come under fire as details emerged surrounding the environment in which workers are at Apple’s China suppliers. There are worker conditions that are unsatisfactory, which include gruelling 24-hour shifts, dorms that are overcrowded, exposure to chemicals that are toxic and horrific explosions (El Ebrashi 2013, 188-209). It is with this regard that Apple carried out an audit of many of its suppliers all over the world and found that there were violations of its supplier’s code of conduct.
...hat their practices, while profitable, are socially irresponsible and do not follow or respect cultural and humanistic behavior. If the population becomes aware of unfair business practices and if boycotts and government intervention were to occur, then the business would suffer in the long term. A revolution against the retailer could result in a downward spiral just as quickly as it rose to the top. This lesson learned recently by Paula Dean who lost her empire and is currently in seclusion. We can show compassion for the worker and still turn a profit. We will build a business model based on this premise. We encourage entrepreneurship and will prove our model to be more profitable with a workforce that is behind the process. Costco is a good example of this practice as they pay their workers relatively well and they even lobbied for a higher minimum wage.
The Apple logo is well known by many, in fact, when consumers see the logo many things come to mind such as, how aesthetically well designed the products are, how easy it is to you and understand, the level of creativity in all products Apple. Apple brand has a value of about 124 billion dollars. Apple products are high in profit margin, with the new products coming out the company is marketing their products to show case a better lifestyle, more upscale, compactness, over-the-top, this evidence through the commercial advertisement done by Apple where they are paying everyday idols (celebrities) to show the ease and use of their merchandise. Do to Apple manufacturing products that are strong and build to last, it has had the capacity to hold a solid steadfast client base which is favorable position over its competition. In addition, Apple has done great in terms of its supply chain management operations which has enabled the company to do business globally without any hesitation or
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
If Apple wants to prevent bad reputation, they have to take these issues in consideration, regardless if it cost money. By researching the current problems (cause-and-effect), it will help Foxconn to prevent the explosions in the future, which it will save a lot of lives. Apple is careless with the working conditions and the safety conditions, this will occur a lot of obstacles in the future. Therefore, Apple needs to hire educated Human Resource employees in order to focus on these problems that keeps occurring. It is not only about the product quality but how it is manufactured, regardless if the labor costs are low, it should not cost the people’s life.
Apple products can be both a blessing and a curse. It all depends on how you use them in your day-to-day routines. Anything done in excess can be unfavorable to your well-being, but in the proper doses, iPhones, iPads, and iPods can prove to be beneficial to your quality of life. The company, Apple, knows how to stay relevant in this current era of newfangled gizmos and gadgets. The future of Apple looks promising, and as long as people continue buying Apple merchandise they will remain a prime example of popular culture.
According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success.
The electronics market stays competitive due to the continuing stream of new technology. Every addition of a new product by Apple’s competition must in turn be met with a more innovative product. Apple must remain on top of the industry to remain relevant and continue to produce profits. The competitive nature of this industry also dictates that all corporations in the market will face ethical dilemmas. According to an article entitled “Apple ‘attacking problems’ at its factories in China”, there are only 3 companies with facilities in the world capable of keeping up with the needs that Apple’s market demands (Moore, 2012). Unveiling a new iPhone nearly once a year continues to put stress onto those few facilities that handle so much of the production. Speed is a factor in how quickly a product can be turned from pieces into profit. This leads to a predicament if the supply cannot meet the demand and cost begin to rise. A very common way to reduce cost is outsourcing production to locations overseas. Outsourcing can be beneficial due to the lower cost of wages, but also has its drawback. Outsourcing is by no mean a bad idea, however, the many facilities that are ran overseas may not be held to the same standards that they would be in the United States. One way to show that corners are not being cut at the expense of employees is to be transparent with the
What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
In order to ensure the success of a brand the company must put lots of planning and thought into the brands elements. The three brands I have chosen to examine in this branding exercise are Apple, Coca-Cola, and Target because they demonstrate many of the criteria used to evaluate brand success.