Apple And The Ipod Nano For Christmas

1094 Words5 Pages
Apple, Inc. is one of the most well-known electronical companies in the world. Back in 1976, two men named Steven Jobs and Steven Wozniak, sold their computer creation, the Apple I. The company did not really take off until 1977, when the Apple II was created. Sales were increasing dramatically by 1978 due to the Apple Disk II, a floppy disk. As the years went on, Apple faced some financial troubles when Jobs was left the company, and then returned a few years later and brought the company out of trouble. One way that Apple regained its power was through advertisement. Apple’s advertisement is just like their brand by keeping it clean and simple. This advertisement exactly does that with their product attached to the headphones which has taken shape of the Christmas tree. Like they say a picture is worth a thousand words, this ad depicts that! (Apple) This advertisement by Apple catch parents’ eyes by color, effects, and imagery. Apple Corporation is advertising their iPod Nano for Christmas. A split screen right down the middle horizontally. The right side has a plain black background and the left side has a plain red background. The right side has a red iPod Nano with a white small faded glow emerging from behind the iPod. The screen on and it shows that the song that’s playing is by Nelly Furtado. A picture of Nelly covers half of the iPod screen, while the other half shows a list, but you cannot read it. The circle button below the screen is white. Below the red iPod, “A little video for everyone,” is typed in white. The white headphones are plugged into the top in the middle of the iPod. The cord to the headphones form into the outline of a Christmas tree and the cord goes behind the iPod. The earbuds wrap around the bottom ... ... middle of paper ... ... them. Although others probably say that the advertisement uses these tactics: imagery, coloring, and effects to attract children, it may not attract them in the same way. Red, white, and black, for example, may only make the children think of Christmas, not just Santa Clause himself. In conclusion to this advertisement, Apple portrays a “perfect gift” theme for this advertisement. For this reason, Apple created an advertisement that attracts the attention of parents, and possibly children, in order to sell their iPod Nano. The iPod Nano is an instrument used to listen to music. You plug in your headphones to the iPod, and it sends the music through the wires of the headphones, and the music emerges from the ear speakers to your eardrums. Apple used coloring, effects, and imagery to portray just that. Santa’s musical world, created for your ears, put into your hand.

More about Apple And The Ipod Nano For Christmas

Open Document