Helen Ingham states that “Depending upon the media used, adverts generally consist of images, text and sound. Each of these aspects are encoded with various meaning and messages, some of which are associated with the particular product the advertisement is trying to sell, and some of which are associated with its image.” According to Ingham, ads/commercials are everywhere, and they all have one thing in common. They all contain the messages that mainly aim to persuade people to consume their product. By various different methods, they slowly engage the consumers’ needs in certain ways. The most common strategy that ads/commercials are using may also include any of the fifteen basic appeals by Jib Fowles. In Fowles’s article “Advertising’s Fifteen Basic Appeals”, he discovered the 15Human emotional appeals that advertisers use to market their products. He writes, “By giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communications.” The Ultimate Driving Machine BMW nine minute commercial called “Star” directed by Guy Ritchie is focused on their new model of BMW M5 2000 featuring celebrities Clive Owen and Madonna. More to the observation, their strategy was to use one celebrity style of catch the audience’s attention, and four emotional appeals, which were the need to escape, the need to aggress, the need to achieve, and the need to feel safe to persuade their audience.
The nine-minute commercial “Star” by BMW is mainly focusing on introducing their new BMW M5 2000 model featuring Clive Owen and Madonna. Fowles states, “Some common ingredien...
... middle of paper ...
...tegy they use is within the fifteen human emotional appeals. The Commercial “Star” by BMW featuring their new model of M5 uses the total of four emotional appeals, which were the need to escape, the need to aggress, the need to achieve, and the need to feel safe. In addition, they also use one celebrity style to catch the consumer’s attention. This ad has well use the human weaknesses which is the emotional appeals found in human being. Because people like to look and listen at their favored celebrity, they surely will pay attention to what their celebrity say or do. Because people are born with full of needs, they have the tendency to listen and keep their attention open for any beneficial need. Because people need so many stuff, the BMW’s star commercial has given them all the need that they want in other to have them join the bandwagon for their marketing product.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- A Report on the BMW Group Introduction As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly. The history of BMW is one of ground-breaking innovations and exceptional automobiles, including motorcycles and aircraft engines.... [tags: Business Analysis Strategy]
1982 words (5.7 pages)
- In order to identify BMW Group’s internal strengths and weakness, here applied strategic capability which combined three keys of resource: tangible resources, intangible resources, and competences. All of these resources enable a company to attain a sustainable competitive advantage (Dess et al, 2010). Tangible Resources are physical and financial assets that BMW uses to create value for the customers. In 2012, BMW’s financial report shows a sharp increase in revenues by 11,7% reaching a total of €76,848 million, instead of €68,821 million recorded in 2011 and with respect to the Group’s earnings, its Earnings Before Interest and Tax (EBIT) rose by 3.5%, from €8,018 million in 2011 to €8,300... [tags: audi group, bmw, automotive industry]
2001 words (5.7 pages)
- The gap between female and male gender clichés has been glaringly obvious since the beginning of industrialization. In proximity with the modern era, automobile advertising has hardly shifted its crosshairs from its most original and sought-after target: men. Even from the moment they arrive into the world, infant boys are blanketed with blue, sent home, and decorated with a variety of masculine clothes, toy cars, and other testosterone-suggestive items. Although seemingly sexist, this argument is concrete in its validity.... [tags: marketing, sex and media, sex sells]
1358 words (3.9 pages)
- Fallacious reasoning is the act of forming strong one sided opinions based on one’s perceptions in regards to marketing. Sometimes the reasoning can present a strong message; such as that from a dogmatic viewpoint where only one true choice exist within the mind of the observer. Though not always disagreeable such as the fallacious reasoning dogmatism; fallacious reasoning is used a lot in today’s advertising to influence people in society’s thinking, social atmospheres, and outlooks. The vessels used to reach these unknowing test subjects are viewers are promoted through media networks, or popular culture icons.... [tags: Advertising ]
996 words (2.8 pages)
- Fallacious reasoning when used in regards to marketing, and better yet adverting. Is when one forms a strong, one-sided opinion based on their observation. Sometimes the reasoning can present a strong message; such as that from a dogmatic viewpoint where only one true choice exist within the mind of the observer. Though not all fallacious reasoning are extreme as the fallacious reasoning Dogmatism. Fallacious reasoning is used a lot in today’s advertising to influence people in society’s thinking, social atmospheres, and outlooks.... [tags: Dogmatism, Bandwagon, Sentimental Appeal]
1309 words (3.7 pages)
- Jumpman23 Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted in ESPN The Magazine takes advantage of his immense popularity.... [tags: essays research papers fc]
1332 words (3.8 pages)
- Advertising Strategies Advertising is the biggest and best way to sell a product because advertisements are viewed all over the world. Advertisers are very smart with how they choose to portray themselves as a company and how they want the product to be seen by people. The ways that people view products is greatly varied dependent upon the types of advertising the company uses, some companies appeal to one type of person and therefore concentrate on that one group of people, an example of this would be medication for help preventing heart disease and/or slimming the risk that a person has of suffering from a heart attack.... [tags: advertising strategy ]
3228 words (9.2 pages)
- Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named "Digital Car". Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the Computer Aided Styling system and processes into their production development program.... [tags: Business Strategy Management]
1621 words (4.6 pages)
- BMW Prototyping It is 1990 and BMW (Bavarian Motor Works), along with other European Luxury car makers, is beginning to feel significant market pressure from the new Japanese entrents into the traditionally European market of Sport/Luxury cars. With new Marques like Lexus, Infinity, and Acura, the large Japanese auto makers are attacking the lucrative market of auto companies like Audi, Jaguar, Mercedes, and BMW. The new Japanese makes have been able to establish a market presence by offering a lower price for the same level of content and by raising the bar on metrics like build quality and customer complaints per vehicle.... [tags: GCSE Business Marketing Coursework]
932 words (2.7 pages)
- BMW Strengths BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing. For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns 'Pick of the Week' (Doman). However, in a long-term purchase such as these, there is a need for more substance than just marketing, otherwise the life of the company would be relatively short due to the nature of the purchase.... [tags: essays research papers]
1909 words (5.5 pages)