The advertisement is a black and white picture with three main components that make up the main appearance of the advertisement: a man, a cigarette, and the smoke from the cigarette. Set in a black background, the advertisement displays a man on the left side with a cigarette between his lips. The tip of the cigarette creates smoke that fills the right side of the frame, with the smoke taking the shape of a “smoking” gun with its barrel pointing back ...
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The anti-smoking advertisement is a good example of how the advertising world works. Advertising ads might seem simple, but they are well thought out and always have some type of motivation behind them. Advertisements try to get you interested and grab attention by using specific tactics and methods. What makes this advertisement successful is that, there is a balance of all three components of rhetoric. In the advertisement, the shocking visuals and fear-provoking text uses the possibility of death and suicide to quit or stay away from smoking. Linking our feelings to the sadness and seriousness of the image and text helps the message sink in deeper than it would if it did not connect to people’s emotions. The advertisement successfully makes viewers understand that smoking is something people should avoid doing from and helps smokers lean towards quitting.
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