Regarding Vietnam, the government has soon paid attention to the issue and has well-prepared many solutions. In comparison to other nations in the same area, Vietnam is considered as having a comprehensive anti-corruption authorized framework on paper. In fact, the Vietnamese government firstly introduced Anti- Corruption Law in 2005, and later took on the National Strategy on Anti- Corruption to 2020 (The cost of corruption…, 2014). Furthermore, Vietnam is really active in terms of cooperating with other nations in terms of preventing corruption. In 2012, the 11th dialogue between Vietnam and UK on anticipation and fight against corruption, which also known as “Anti-corruption in localities: Reality and Solution”, was held in Hanoi Capital (2). In 2013, the Government Inspectorate of ...
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...In connection with the luxury brands, it would be safe for them if they can consider and control the number of their subsidiaries, which are going to be operated in the new market.
Finally, in order to conduct a stable business in Vietnam, each brand should have clear and creative marketing strategies and high CSR. Indeed, it is normal for the brands to have marketing strategies to promote sales everywhere they put their foot on. Yet they can enhance those strategies based on national culture and the Vietnamese preferences. Besides, building a good brand image in the impression of the Vietnamese consumers by having high CSR is another way. Since the Vietnamese prefer foreign companies due to their high CSR, the brands can show their high CSR and benefit the national society in many ways. The more good image the brands are, the more they are welcomed by the people.
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