A company's annual report is the single most important way for it to convey itself to potential investors. As such, it should come as no surprise that an annual report serves to present the company in best light possible (Gad, 2011). There are two types of “annual reports” that a company may issue but only the 10-k is mandatory. The 10-k report is required by the Securities Exchange Commission, and has specific format and data that must be followed. It’s in black and white and contains very in-depth financial schedules, company history, potential risks, and auditor’s opinion. An annual report is the shorter version that often comes with pictures, nice glossy color pages, a letter from the Chairman/CEO and an overview of the financials (Gad, 2011). Sears Holding Corporation issues only a 10-k report a...
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...L. (2011, January 07). Chairmen told to stop
'sugar-coating' annual reports. The Telegraph, Retrieved from http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/8244254/Chairmen-told-to-stop-sugar-coating-annual-reports.html
Gad, S. (2011). How to efficiently read an annual report. Retrieved from
Hynes, G.E. (2011). Managerial Communications Strategies and Applications (5th ed.).
New York, NY: McGraw-Hill Irwin.
Sears Holdings Corporation, Initials. (2011, February 24).
Investor information. Retrieved from http://www.searsholdings.com
U.S. Securities and Exchange Commission. (2011). Form 10-K, Sears Holding
Corporation. Retrieved March 10, 2011. From http://www.sec.gov/Archives/edgar/data/1310067/000119312511062911/d10k.htm
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