The And Its Effects On Society Essay

The And Its Effects On Society Essay

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are blurred; there is no longer an easy classification. Butler states that the mask the people are wearing “’dominates’ as well as ‘resolves’, these refusals suggest that appropriation is the strategy through which these refusals are themselves refused, a double negation the redoubles the structure of identity through the melancholic absorption of the one who is, in effect, twice lost” (Butler, 1990, p. 48). Therefore, people can be in doubt about their selves, they can feel like they found what they wanted and yet be in a search for something else. Choosing a culture to reflect in media, people should think not from their level of thinking, but from a standpoint of a person, they want to have in their product. Of course all people are different and even within one category of people we can find a great variety of personalities, but that doesn’t mean that we should not try to understand one and use a cliché about them creating our product. People’s refusal to be centralized in one gender or one identity is their way to float in a comfortable way, their way to wear their own mask (Butler, 1990, p. 49). That is why it is significant to pay attention to the details while working with an area that is unclear for majority of people; everyone has their own voice, so it is important to deliver it to masses in an accurate way.
After watching the trailer, affected stakeholders such as LGBT communities and those, who was offended by such a representation created a petition to boycott Zoolander 2 due to its offensiveness, which was signed by 25,328 supporters (http://www.thepetitionsite.com). Knowing that there is an issue related to the film, the screenwriter Louis Theroux gave a comment about the situation to thewrap.com media website: ...


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...t the audience and grow the revenues – quality. Disrespect and disregard to women’s feeling and offensive representation of a gender fluid society puts the film, studio, and the actors at risk of boycott and loosing credibility in the eyes of their audience. It can be not only insulting for the adults, but also for young teenagers who can be on the way of understanding their gender identity and who are not yet emotionally stable to deal with unethical representation of a non-binary individuals (PG-13).
Paramount Pictures working with Zoolander 2 should have created its content thinking about ethics. The low revenues were the best display of the work that has been done. Even though the company invested a big sum of money in marketing tactics, marked were not accurate and contained offensive material that cannot be attractive for people and make them watch the film.


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