After watching the trailer, affected stakeholders such as LGBT communities and those, who was offended by such a representation created a petition to boycott Zoolander 2 due to its offensiveness, which was signed by 25,328 supporters (http://www.thepetitionsite.com). Knowing that there is an issue related to the film, the screenwriter Louis Theroux gave a comment about the situation to thewrap.com media website: ...
... middle of paper ...
...t the audience and grow the revenues – quality. Disrespect and disregard to women’s feeling and offensive representation of a gender fluid society puts the film, studio, and the actors at risk of boycott and loosing credibility in the eyes of their audience. It can be not only insulting for the adults, but also for young teenagers who can be on the way of understanding their gender identity and who are not yet emotionally stable to deal with unethical representation of a non-binary individuals (PG-13).
Paramount Pictures working with Zoolander 2 should have created its content thinking about ethics. The low revenues were the best display of the work that has been done. Even though the company invested a big sum of money in marketing tactics, marked were not accurate and contained offensive material that cannot be attractive for people and make them watch the film.
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