Saloomon Case Study Analysis

709 Words2 Pages

Salomon is a company in the manufacturing business that specializes in ski and snowboard equipment. Recently there have been a number of machine malfunctions and problems with the manufacturer machines that cause major delays in the production process. This is a problem because customers’ expectations and the demand for products have to be met and on time. If this problem were to continue we would lose business and would not be able to meet the production needs. Our CEO for Salomon has requested me to write a report on what I believe is the best way to solve this problem in order to improve production time and prevent delays from reoccurring.

The purpose of this report is to analyze Salomon’s manufacturing process and determine the effect …show more content…

However, there are weaknesses in their operation efficiency because of many delays and breakdowns. Threats include competition and other top brands, like Nike or K2, which could potentially put Salomon out of business. Finally, Salomon has a unique opportunity to improve their production process. This report will examine this opportunity and recommend how Salomon might proceed to reduce the amount of machine breakdowns …show more content…

The presence of established competitors poses the biggest threat to Salomon. Customers create a high demand for products in the ski and snowboard equipment industry. Salomon enjoys buyer loyalty, but if they are unable to complete production in time to meet customers’ demand, customers will purchase products from other companies. The primary threat of new entrants comes from internet sellers, but Salomon has customers that are loyal and it would be difficult for new entrants to achieve the same level of brand loyalty. The threat of substitute products also provides a small threat, with the potential for counterfeit products to dilute the brand value as a

Open Document