A1.Viability of Product or Service
Dabeers Customs is a custom clothing business that began in 2010. The owner create shoes with custom designs. Dabeers Customs offers a range of designs such as prints, spikes, chains, crystals or glitter shoes. This custom shoe company shows much pride in offering unique and trendy shoe designs that your local department stores may not offer. The company does not have a website and only internet presence is posting pictures of designs on facebook. The company is a home-based business so there is no way customers can shop in person. Orders are primarily taken online through Paypal or over the phone.
The company needs to create its online identity. The company wants to gain an online presence to get brand recognition. Many customers will be drawn to the brand and products that we sell. Our creative designs will set us apart from other competitors. Research shows that having a strong online identity drives more business to the company. Build a great reputation online will also keep customers coming back for more. Repeat customers is what makes the company very profitable. After Dabeers Custom brand becomes so big
This company is viable in an online environment because it can survive a recession, and the demand for footwear allows it to be expandable. Dabeers Customs will survive a recession, because custom pricing according to detail keeps designs affordable even while the economy is stagnant the example 65% of us only buy shoes when they’re on sale, compared to 25% of customers who are willing to pay full price. The best thing to do is to build a website where customers could be apart of the design process. Customers may choose to have as little or as much detail as their budget will all...
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...give the chance to reach out to customer who would have other wise never heard of our business.
The third social media the company will use is Instagram. Instagram is a picture and video sharing site for social networking. We selected Instagram because it can be used in conjunction with other site such as facebook, and twitter. We can also bring in more customer s using popular hash-tags relevant to promoting products. The company can also learn latest trends from its followers just by following followers back. The companies instragram account with also benefit the customer by sharing photo of new designs. The customers may also enjoy the photo sharing networking to keep tabs status of the custom of orders.
Short video clips and pictures will help the customer online buying experience. These captures will not the company and its custom shoe designs visible to all.
Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
The Shoe Industry consists of a multitude of footwear categories, varying in utility, style and occasion. When overseeing the market for the shoe industry, we must look at the influence of all shoe trades universally to comprehensively understand how the disparities in sales relate to the needs of specific regions. Worldwide the footwear industry holds great aptitude for expansion, with a strong hold on over $256 billion in market value . When geographically segmenting the market, the United Sates represents 27.9% of the market at $71.7 billion, leading the market is Europe grasping 38.4% of the market at $98.4 billion and the Asia-Pacific region holding 19.1% of the market at $49 billion; the rest of the world makes up the remaining 14.6% of the market at $37.5 billion. Between 2008 and 2012, the average growth rate domestically has been 4.1%; in Europe and Asia-Pacific markets the growth rate was 1.7% and 4.8% respectively (see Exhibit 1).
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
Just for Feet Inc. was a renowned sportswear and athletic shoes company that was based in Birmingham, Alabama. From a simple start in the year 1977, the firm grew to be one of the largest retail companies in athletic shoes and sportswear for the better part of its existence. The firm grew due to its attractive strategies that it applied. In an attempt to identify with its primary market, the firm had a basketball court located in each of its stores or in a fenced courtyard nearby. To compliment on the basketball effectiveness, the firm occasionally invited professional athletes to appear in these courts and the stores. As a result, the presence of these athletes attracted a large volume of shoppers. Furthermore, the firm played loud rock music in stores and also had a large bank of video monitors that enabled its customers to watch live sporting events which kept the customers entertained. As a result, the entertainment created the necessary link with its customers (Reynolds, 2011: White, 2013). To further enhance its customer experience, the firm had created a
Shoes are one of the essential survival tools because they provide protection to our feet where the balancing and supporting of our physical weight occurs. Not only that, but shoes are also perceived as fashion items. In the current era, the kind of shoes we wear represent who we are and contribute in giving people distinct individualities. However, as looks can be deceiving, these shoes are not as simple as they look when it comes to production, manufacturing, distribution, consumption, disposal, and measurement of their values. In order for these shoes to become products, various actors are involved including: consumers, firms, government, and the workers (Commodity Chains That Bind, 2013).
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
The corporation should invest more money in research and innovation since this is what has helped them to make a product that rivals their competitors. At the same time, it is imperative for them to improve their machinery for cheap labor costs which will help the company increase its production allowing it to meet the demand in the market. By improving production leading to lower costs of making shoes, apparel, and equipment, Nike will achieve higher demand assuming a quality product is maintained in that process. They will stand a better chance of competing in the industry (Hill, 2009). The organization is already in a better position for meeting the demand, customer taste, and needs. The company should improve quality by focusing on developing lightweight products that are more durable compared to those offered by the competitors. Also, Nike can keep up their success by continuing to reinvent and improve their items and continue to meet the current demand by using new technology. It can also use the Internet to communicate with consumers (Hill, 2009). By developing new technology, Nike will allow the customers to suggest and design their shoes online. To achieve this goal, it is fundamental to enhance areas such as their website to make it more user-friendly. Finally, the company should pay attention to small startup organizations that enter the
As a marketer, visible content is king when managing a brand. In addition, Instagram is a great place to advertise a new idea or product. However, it is important that if a company decides to use Instagram as a channel for marketing, that they pay attention to two variables. These variables are: The audience and the content.
Zappos.com is a website that started off just selling shoes but now sells items such as handbags, clothing, and housewares in addition to shoes. Their company logo includes their catchy name with an explanation point as the end in the shape of shoe print which leads consumers to believe Zappos has strong feelings about the service they provide to their consumers. Zappos believe that customer service is the number one priority and is focused on cultivating repeat customers which is why they have always provided free shipping on both orders and returns; occasionally provides upgraded shipping so customers can receive their shoes the same day that they are ordered even though this is very expensive to the company; and they only show products on their website that they actually have in stock albeit they lose 25 percent of their potential business by doing so (Walker, 2009). For a compa...
The Shoe Industry consists of a multitude of footwear categories, varying in utility, style and occasion. When overseeing the market for the shoe industry, we must look at the influence of all shoe trades universally to comprehensively understand how the disparities in sales relate to the needs of specific regions. The global retail market within the shoe industry currently represents $185 billion, driven primarily by Asian and Latin American economies and is expected to reach $211.5 billion by 2018. The growth rate globally was 6% between 2004 and 2008, contrasting to the 2% compound annual growth from 2008 to 2012. The United States holds over 24% of the overall industry size it projected over $48 billion in annual revenue in 2012. Domestically, the growth rate has been flat at 0.3%. On a unit volume basis, global footwear consumption for 2012 is approximately 11,421.3 million (in pairs), where the United States makes up roughly 2,741.1 million (in pairs). By 2018 the U.S. Census Bureau has forecasted a steady decline within demand domestically of 3% and an increase of 1% globally.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
the shoe industry has are making shoes that all people wear such as setting a
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...