HILTON WORLDWIDE AND CAPABILITIES TO COMPETE ON ANALYTICS
The luxury hotel industry has become a significant segment of the general hospitality industry and is undergoing expeditious expansions. Hilton’s goal is to create value for its constituents, customers, owners and shareholders, employees, strategic partners, and the communities where each hotel is located-by delivering a consistent value proposition.
Analytics helps organizations make better decisions and enables optimization of key business processes. But, competing on analytics is not a onetime activity. It is a process that often takes years. It starts with the CEO’s commitment and involves building the necessary enterprise-wide infrastructure, analytical skills, and culture. When done successfully, competing on analytics creates value and strategic advantage. More companies are now choosing to compete based on analytics because analytical decisions are more often correct than decisions derived from intuition. The technologies provide marketers a broad perspective on market situation and current need of the customers.
Hilton is a leading global hospitality company, comprising more than 4,700 managed, franchised, owned and leased hotels and timeshare properties with over 775,000 rooms in 104 countries and territories. The company also manages an award-winning customer loyalty program Hilton Honors. Hilton Honors members w...
... middle of paper ...
...owerful and valuable service also it helps to get the maximum competitive advantage.
To attain magnificent results in your business through Competing on Analytics, it is necessary to define organization’s core competencies that exactly best fits and describes the corresponding business. To analyze the business strategies, it is important to have in depth knowledge of large amounts of high-quality data, its parameters and working process. The company must remember that the adoption of analytical approach to business requires changes in culture and process. Finally, I would like to say that analytics is the companies’ ability to consistently outperform its peer’s and sustain its competitive advantage. Hilton worldwide has successfully adopted these analytical strategies in business and hence they are one of the market leaders in global market.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- 10 High Profile Luxury Hotels in Lagos Lagos is a perfect blend of old and new fashioned elegance. The city features many interesting and exciting activities and places to see, a pulsating dining and night scene that reflects its culturally diverse inhabitants. Lagos is considered as one of the most bustling destinations that offer abundant choices of accommodation to locals and visitors, giving everyone a chance to experience luxury living with ease. Luxury living in Lagos is most experienced at its high profile hotel properties, which are exquisitely designed and equipped with modern amenities and indulgences suitable for a comfy and relaxing stay.... [tags: Hotel chains, Hotel, Hotels, Luxury box]
1390 words (4 pages)
- Luxury Hotels in Hospitality and Tourism Industry Name: Institution: Luxury Hotels in Hospitality and Tourism Industry Introduction and Overview Hospitality is a large category of the field found in the service industry that encompasses all the services provided in the lodging, event planning, transportation and cruise line (Benson, 2013). Also, tourism forms part of the hospitality industry. The industry depends on the availability of the leisure time and ready to spend income from the general population.... [tags: Hotel, Hospitality industry, Lodging]
1533 words (4.4 pages)
- The Berkeley Hotel is a 5 star luxury Hotel based in central London. This year the company has decided to invest in improving the facilities and it is scheduled in the first half of January a building refurbishment of the lobby, the bar and one of the restaurants. Thus, for a period of six months, a part of the building will be closed to the public and the hotel’s capacity will be reduced by the 30%. The works are going to expand the departments (bar and restaurant) by renovating and adding space in which there will be extra tables/covers.... [tags: Hotel, Human resource management]
1174 words (3.4 pages)
- Introduction The hotel or hospitality industry relies on guests who visit their facilities. In order to understand and project revenues it is critical that operators in the industry know how to calculate revenues. On the other hand revenue management in any business not only in the hospitality industry is important. Considering the perishable nature of hotel rooms as the main product under sale, it is important to focus on customer satisfaction in order to increase revenues. Therefore, hotel yield or revenue management is about balancing the demand for hotel rooms and the capacity through proper forecasting in order to maximize effectiveness of resources.... [tags: Hotel, Hospitality industry, Hotels, Lodging]
866 words (2.5 pages)
- For a decade the hotel industry is trying to implement a strategy to help with sustainability. Water, electric, gas is highly generated every day in hotel rooms. The Deliotte Game changers or spectators article (2015) stated that Hospitality is vulnerable to water shortages, relies heavily on built assets, and consumes significant amounts of electricity and, generally speaking, is an item on which spending is discretionary. This is the case because when people travel they do not pay attention to how much energy or water they are actually consuming.... [tags: Hotel, Hotels, Motel, Hospitality industry]
1109 words (3.2 pages)
- Hospitality is one of the largest and fastest growing industries. It constantly needs a reliable work force to support the industry and its’ growth. The hospitality industry is divided into two parts: lodging and foodservice. Within the lodging sector, jobs range from a housekeeper to a receptionist to a general manager. I chose to research the job of hotel and motel managers, because it is within my field of study. A hotel/motel manager plans, supervises, and controls operations of a hotel or motel.... [tags: Hotel, Lodging, Hospitality industry]
1293 words (3.7 pages)
- Marriott International Each year, America’s travel and tourism industry generates approximately $1.5 trillion dollars in economic output, or about 2.6% of the country’s gross domestic product (Select USA, 2016). Nearly 20% of this economic activity is directly related to accommodations, which serve the short term lodging needs of pleasure and business travelers. Unlike other American economic sectors, this lodging industry is a highly fragmented, diversified market with an incredible variety of suppliers.... [tags: Marriott International, Hotel chains, Hotel]
1152 words (3.3 pages)
- Written Assignment ________________________________________ I think that one of the priorities should for their managers to learn French, so they can communicate better with their French customers. This also means that their managers must learn about the French hotel industry more before they can even take over. Robson (n.d). I also think that the hotel must allow more time to train its new employees. They should allow more time to train the employees, if already 70 % of the staff has already left.... [tags: Management, Hotel, Hotels, Employment]
1422 words (4.1 pages)
- Overbooking Rooms in the Hotel Industry If one were to ponder the question of whether hotels should overbook their rooms the answer may appear to be quite simple. Why would a hotel owner want to book more reservations for rooms than they actually had available. This is an issue that has faced the hotel industry for a number of years. Contrary to what the average person may think about hotels overbooking their rooms, it has actually shown itself to be a noble strategy in achieving maximum profitability when done accurately.... [tags: Hotel, Hotels, Motel, Lodging]
1110 words (3.2 pages)
- Introduction Today the use of revenue management is dramatically changed for the past few decades. As revenue management shows its importance in the industry, revenue managers now have more strategic roles than just analyzing and applying opening and closing rates and forecasting them for the next weeks and months. They are now responsible for controlling revenue from other income generating assets at the hotel. They also became closely associated with marketing colleagues and interact with competitors as well as predicting the actions of competitors.... [tags: marketing, hotel chains]
1015 words (2.9 pages)