Advertisements across the globe are becoming more and more violent. In a recent PETA ad, it depicts a naked woman with a meat diagram on her, as seen on pigs and cows. In this ad it reads “ALL ANIMALS have the same parts. Have a heart. Go vegetarian.” This ad is degrading towards a woman because the advertisement is directly comparing her to an animal. PETA is taking their advertisements to a whole new level in the wrong direction. In society people do not consider themselves animals. In fact, being called an animal is an insult to many people. For PETA to comment that this woman is an ...
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... a topic of interest and if done tastefully, can be very persuasive. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and the dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Based on Kilbourne’s argumentative points, PETA ads are inappropriate and violent. Although many ads are degrading to women, some ads for vegetarianism are family friendly and are acceptable for publishing.
Choose Vegetarian. Advertisement. Mercy for Animals. N.p., 15 Mar. Print.
Kilbourne, Jean. ‘"Two Ways a Woman Can Get Hurt": Advertising and Violence.” Language Matters. 3rd ed. Ed. Debra F. Dew. Southlake: Fountainhead Press, 2010. 269-84. Print.
Vegetarianism. Advertisement. People for the Ethical Treatment of Animals. N.p., 2010. Print.
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