Analysis Of Wall Street Journal Article Summary Essay

Analysis Of Wall Street Journal Article Summary Essay

Length: 772 words (2.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Wall Street Journal Article Summary
The article, What is Strategy?, was written in 2010 by Alan Murray. The author explains Michael Porter’s five competitive forces and how they affect your product or service’s strategic positioning in today’s competitive market. Consequently, knowing how to employ these five forces advantageously is critical to marketing a profitable product or service. Five forces analysis can help businesses to comprehend the variables affecting a ventures chance for success. In turn, this determines whether or not to increase capacity in an industry and to design competitive strategies. This can be done by recognizing barriers to entry, threats of substitution, the bargaining power of buyers, the bargaining power of suppliers, and rivalries amongst competitors. This essay will discuss the three strategies a business can utilize to make excellent profits and avoid Porter’s model of perfect competition. The strategies to be discussed include: overall cost leadership, differentiation, and cost focus.
The first strategy to be explained is overall cost leadership. Cost leadership is a low cost, competitive strategy that aims at the broad mass market and requires “aggressive construction of efficient scale facilities, vigorous pursuit of cost reductions from experience, tight cost and overhead control, avoidance of marginal customer accounts, and cost minimization in areas like R&D, service, sales force, advertising, and so on (Hunger, Wheelen, 2011). Some examples of companies that utilize overall cost leadership are: McDonald’s, Wal-Mart, and Aldi grocery stores. Wal-Mart uses everyday low prices to attract customers, McDonald’s utilizes basic fast food meals at low prices and Aldi grocery stores employ a divisi...

... middle of paper ...

...te large profit margins.
Comprehending strategy is critical to plotting a clear course for your company. Knowing how to use these strategies is a necessity for anyone who is attempting to bring a product or service to market. A ventures chance of success can be increased by understanding how to use Michael Porter’s five forces analysis by determining whether or not to increase capacity in an industry and how to develop competitive strategies. This essay discussed: overall cost leadership, differentiation, cost focus and why these strategies should be applied by managers to maximize profits and avoid Porter’s model of perfect competition in today’s marketplace. After reading the article, it is clear that companies should make strategic choices concerning which strategy to apply. “Sound strategy starts with having the right goal” as cited by Michael Porter (n.d.).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Response to Journal Article Entitled, The Battle of the Brain Essay

- A.P. Language McGilchrist, Iain. “The Battle Of The Brain.” The Wall street Journal 2 Jan 2010 Online. [Summary] McGilchrist, who is both an experienced psychiatrist and a shrewd philsopher, looks at the relation between our two brain-hemispheres in a new light, not just as an interesting neurological problem but as a crucial shaping factor in culture. He questions the accepted theory that the left hemisphere is necessarily more dominant, the “practical partner”, while the right more or less sits around waiting for tommoro....   [tags: psychology]

Better Essays
574 words (1.6 pages)

Essay on Analysis Of The Article ' The Wall Street Journal '

- The Arguments The Wall Street Journal posted an article in October 2014 showing the two opposing opinions regarding employer monitoring of social networking. Nancy Flynn, the founder and executive director of the ePolicy Institute, held the stance that, “Keeping an eye on employees helps companies protect themselves.” In her opinion, “Management has a right and responsibility to monitor how employees are using social media at all times.” Flynn argues that organizations must be proactive in their approach to social networking....   [tags: Employment, Privacy, Security, Law]

Better Essays
1025 words (2.9 pages)

Food Journal Analysis Essay

- Food Journal Analysis The following is an analysis of Joe Smith's food intake for one day by using the United States Department of Agriculture (USDA) Center for Nutrition Policy and Promotion (CNPP) website using a food tracker program. The analysis addresses the serving sizes consumed, which food groups were represented, and adjustments in consumption that should be made since Mr. Smith would like to loose weight. Visual representations are attached for reference in the appendix. Comparison Joes's recorded protein intake was 180 grams.(Figure 3) When compared with the Center for Nutrition Policy and Promotion (CNPP) recommendation of 56 grams, there is a one hundred and 24 gram differen...   [tags: Food Journal Diet Analysis ]

Free Essays
1122 words (3.2 pages)

Wall Street Journal Insights Essay

- Wall Street Journal Insights Cobra Kai* This paper serves to identify and glean information from relevant areas of inquiry through desk research for designing a future marketing campaign. The overarching theme is the Wall Street Journal brand, top competitors, and millennial readership but also shows insight into legality, digital media, and exploring cultural memes. The Brand: Trust VS Innovation The Wall Street Journal (WSJ) operates under Dow Jones, which was acquired by News Corp. News Corp is a media conglomerate owned by Rupert Murdoch since 2007....   [tags: marketing, social media, competition]

Better Essays
2532 words (7.2 pages)

Conclusion to Content Analysis Assignment Essay

- After having gone through the process of completing a content analysis assignment, there are a number of things I have learned throughout the experience. First, I discovered that it can be difficult in some instances to find the correct documents (in this case newspaper articles) needed to complete the content analysis procedure. Even though we as a class were given specific directions on how and where to find the desired articles, I still had difficulty gaining access to news articles from The Wall Street Journal due to the need for a subscription....   [tags: Washington Post, Wall Street Journal article]

Free Essays
525 words (1.5 pages)

The Inverted Pyramid And The Wall Street Journal Formula Essay

- Throughout the semester, Journalism has taught me various techniques in which have benefitted my writing as a whole. These techniques have taught me how to shape my papers/articles in a more organized manner while managing to state all of my points/ opinions on the certain topics I’m talking about. On top of that, learning how to structure my writing properly has changed my writing for the better. From learning so many techniques, it made me look at the way news is announced differently as well....   [tags: Writing, Writing process, Journalism, Learning]

Better Essays
1001 words (2.9 pages)

An Analysis of The House on Mango Street Essay

- An Analysis of The House on Mango Street In the novel, The House on Mango Street, Sandra Cisneros describes the problems that Latino women face in a society that treats them as second class citizens. A society that is dominated by men, and a society that values women for what they look like, and not for what is on inside. In her Novel Cisneros wants us to envision the obstacles that Latino women must face everyday in order to be treated equally. In the Book women are looked upon as objects by men whether they are boyfriends, friends fathers or husbands....   [tags: House Mango Street]

Free Essays
1519 words (4.3 pages)

Essay on Critique of an article from the Journal of Applied Physiology

- Critique of an article from the Journal of Applied Physiology "Effect of different protocols of caffeine intake on metabolism and endurance performance" Introduction In 2002, a group of Australian researchers published a paper entitled the "Effect of different protocols of caffeine intake on metabolism and endurance performance". Caffeine use during sporting events has become much more popular and has widely studied. The purpose of the research was to examine the work increasing (ergogenic) effects of differing regiments of caffeine on metabolism and performance while simulating the typical nutritional preparation an athlete would do for a race....   [tags: Physiology Journal Article Critique]

Better Essays
1108 words (3.2 pages)

Analysis of The House on Mango Street by Sandra Cisneros Essay

- After having read the novel “The House on Mango Street” by Sandra Cisneros I will now concentrate on the background of the novel that moved Sandra Cisneros to write it by investigating the novel with special regard to its different dimensions. 1. The Novel 1.1 Summary The novel “The House on Mango Street” is written by Sandra Cineros. It deals with family, neighbourhood and dreams of a young Mexican girl, Esperanza Cordero growing up in Chicago. The novel begins when the Corderos move into a new house on Mango Street in the Latino section of Chicago....   [tags: The House on Mango Street Essays]

Better Essays
4760 words (13.6 pages)

Essay on Journal of Love

- Journal of Love *If you've been hurt in the past by people dont assume that you will always be hurt, open your heart to someone who you can trust and you will find true love, dont deny yourself of that feeling* *You don't come across that many people that give you butterflies, you just dont* "If two past lovers remain friends, they are either still in love, or never were." "You always overlook the little things in a relationship. It's the times when you wake at 4am and smell his cologne when you know you have made a mistake." "Isn't it funny how you can think you're completely over someone, but if you drive past his house, stumble upon a meaningful song you both shared, or even catch...   [tags: Journal Entries Love Relationships Essays]

Better Essays
6299 words (18 pages)