The case study focuses on the hurdles and strategic failures that Wal-Mart faced during its expansion and entry into Japan and its hugely attractive Retail Market. The study throws light on the rise of the world’s major Retailers “Wal-Mart”. In course of their expansion with the time they benefitted from success as well as disastrous results in their journey to “Go Global”
Wal-Mart got in to Japan’s smart retail market as a joint venture with “Seiyu” which was a very mistaken step at first. The violent retailing giant fight back in the Japanese market even with their most excellent trade policies and best prices offered, they were unsuccessful to identify with the Japanese culture their customer behaviour, which was a obvious case of cultural slip and not learning a lesson from its previous slip up in Germany, South Korea and Indonesia. (EDLP) “Every Day Low Prices” and Roll Back being a vibrant business plan and was strongly carried by a very aggressive pricing policy, world best supply chain distribution system equipped with superior technology driven inventory management system and with the minimum promotion and advertisements expenditures these retail giants were generating profits on a large scale even with a low cost scheme Wal-Mart failed to distinguish between operational and cultural environment differences in US and Japan.
This case study also reports details in the reasons that affected Wal-Mart and also recommends the need of extensive study of culture and Management that is necessary and the way it should be put into practice in order to keep Wal-Mart from falling Apart in Proud and profitable market of Japan.
The USA retail giants of con...
... middle of paper ...
...liam, Why Wal-Mart can't find happiness in Japan.CNN money Fortune, (July 27, 2007). Retrieved on March 3, 2014, from
ICMR, Wal-Mart Struggles in Japan. Retrieved on April 4, 2014, from
Kotabe & Kristiaan Helsen, Global marketing management. (2009). Hoboken.
Retrieved March 2, 2014, from
Mui Ylan Q, as growth in U.S. slows; Wal-Mart puts more emphasis on foreign stores, Wal-Mart goes Global, Washington post. (June 19, 2010). Retrieved March 2, 2014, from
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Wal-Mart: The Global Retailer Wal-Mart is the world's largest retailer. In fact, it's the world's largest company, with sales last year totaling nearly $220 billion. Of that total, $35.5 billion were from the fast-growing Wal-Mart International Division. Wal-Mart is growing at an incredible clip, both at home and abroad. In the early 1990s, its sales were a little less than $85 billion; it had 2,200 stores and no international division. Today, it has over 3,200 stores, with about 1,100 of them outside the United States.... [tags: Business Analysis Wal Mart]
1777 words (5.1 pages)
- Wal-Mart is the largest company in the world; Wal-Mart employs 2.1 million workers worldwide with revenue of more than $405 Million for the year 2009. Its operations are based primary in the United States, but have begun to expand to other countries. According to Wal-Mart Annual report Wal-Mart has over 8,400 retail units under 55 different banners in 15 countries. This research will analyze the current market conditions of Wal-Mart what market structure of Wal-Mart is oligopoly, etc. What Interdependence with other companies and who are Wal-Mart competitors and whether there are any new mergers, acquisitions, or antitrust issues.... [tags: Business Analysis]
1323 words (3.8 pages)
- In 1962, Wal-Mart opened their first store in Rogers, Arkansas. In 1970, Wal-Mart's first distribution center and home office in Bentonville, Ark. open and Wal-Mart went public on the New York Stock Exchange. Just nine years from that, Wal-Mart's annual sales exceeded one billion dollars. In 1988, Wal-Mart super centers opened across the country. In a merely three years from that, Wal-Mart opened their own store in Mexico City, Mexico; making Wal-Mart an international corporation. Not even sixty years has past, and yet, Wal-Mart is over-powering our country.... [tags: Walmart]
841 words (2.4 pages)
- Company Selection Paper Team B's assignment this week was to select two different publicly traded companies in the same industry. The two companies will serve as the basis for subsequent team assignments. The two companies chosen for study are Wal-Mart and Target. This paper will provide an overview of each of the selected companies. Date of Company Establishment Wal-Mart was established in 1962 by Sam Walton. The first Wal-Mart store was built in Rogers, Arkansas. Wal-Mart's were gradually put up around the United States and then moving to other countries such as Japan.... [tags: Business Analysis Management]
1124 words (3.2 pages)
- Thank you for critiquing the case study presented in respect of Walmart Stores Inc. That being said, in what follows the author endeavours to respond to questions posed in the critique analysis. In terms of the question, “How Wal-Mart did address the change in customers taste. Was Wal-Mart able to satisfy the new culture’s needs and expectations?” The company commenced outside of North America with the same business philosophy fashioned at its headquarters (in Bentonville, Arkansas, United States).... [tags: Wal-Mart, Hypermarket, Asda, Tesco]
735 words (2.1 pages)
- Case Analysis: Global HR Management What are the HR Strategies that management must undertake and support to create a successful global presence to insure the success of an organization in meeting its goals and mission. Wal-Mart Establishment The first Wal-Mart store opened in July of 1962 in Rogers, Arkansas by Sam Walton who believed that the future of retailing was in discounting and to avoid competing with established giants like Sears and Woolworth, Wal-Mart’s stated out of the large cities in the beginning and this strategy help avoid competition, while in rural areas Wal-Mart began growing their customer base by offering ways to save money and shorter travel distance, Sam Walton fe... [tags: Wal-Mart, global presence]
943 words (2.7 pages)
- Tesco’s aspiration for multinational status had proved successful. Just about any country they chose to do business in ultimately made them the world’s third largest retailer. Their niche, however, was in emerging economies and they had entered all the emerging economies of the world that they felt were of importance. Japan for many years had been an interest because it was known to be the second largest retail market in the world. When the two existing supermarket chains went up for sale, Tesco decided it was time for entry into the Japanese retail market.... [tags: Business Analysis ]
1719 words (4.9 pages)
- About Wal-Mart Wal-Mart store opened in 1962 in Rogers, Arkansas, it has been focused on making a difference in the lives of each and every one of its customers. Sam Walton's exemplary leadership, along with countless of his employees focused on helping their customers along with its communities “save money and live better.” The multi-billion dollar American company was begun with the intent of providing a discount shopping store. After becoming anxious and afraid of surrounding competitive discount chains, Walton and his wife Helen began educating themselves with other forms of new product ideas.... [tags: Wal-Mart SWOT Analysis]
2806 words (8 pages)
- Table of Contents EXECUTIVE SUMMARY 1 COMPANY HISTORY 2 BUSINESS DESCRIPTION 4 PRODUCTS AND SERVICES 4 BUSINESS METHODS 5 FINANCIAL ANALYSIS 6 COMPETITIVE ANALYSIS 7 CONCLUSION 8 Works Cited 9 EXECUTIVE SUMMARY The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history, services and products provided, the company philosophy, business methods, organizational structure, and financial and competitive analysis.... [tags: Wal Mart Business Analysis]
1797 words (5.1 pages)
- The founder of the Wal-Mart chain, Sam Walton was born in March 1918 in the town of Kingfisher, Oklahoma. Graduating from the University of Missouri, Sam enlisted in the Army for the World War II effort. Upon his return, Sam worked for a while at the J.C. Penney group of stores. He began to realize that opportunities existed in the large scale discount retailing business (nickel and dime stores). The idea and business philosophy of Wal-Mart borrowed from the nickel and dime stores of earlier times, and consisted of getting National Brands in bulk at a discount based on volume purchases; the company would then stamp its mark and resell the goods at a slight markup, this rate being however les... [tags: Business Analysis Wal Mart]
1552 words (4.4 pages)