Preview
Click here for more Persuasive Essays
Preview

Essay about Analysis of Two Advertisements

:: 2 Works Cited
Length: 755 words (2.2 double-spaced pages)
Rating: Yellow      
Open Document




- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all the studying. The second advertisement for a senior community shows a similar purpose to readers. It contains pictures and texts, which actually interests the reader to learn more about the place. While The Grove ad emphasizes the amenities, directed towards young adults, the Hillcrest Manor focuses on the low cost of the apartment; in each case the advertisement will attract a particular sort of tenant. My question is how effective are these advertisements? Although, the advertisements are directed at different age groups, the way the advertisement industry creates the ads by specifically placing objects within the ad, each having a purpose. Focuses its main on the goal attempting to create and attract consumers.
The Grove attempts to relate to their target audience by appealing to the fun youthful side in all of us. In their ad they target the desires and beliefs and values of every American college age young adult and the child within all of us by using the images of playing games or hanging o...


... middle of paper ...


...ey play with people’s sentiments making them want to buy the product. Both have a very simple yet effective layout.
One of the huge international industries in the world is advertising. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them every day. Advertisements now appear not only on television; they also appear on radio, billboards, Internet, cell phones and numerous other ways. Advertising in my view is a competitive industry. Advertisers work hard to create and sell to their targeted audience. To do this, advertisers need to create ideas that would interest their audience. In order for the advertisements to be successful it needs to be effective.



Works Cited


"Hillcrest Manor." Lubbock Apartments. Dec 2010: 89. Print.
"The Grove." Lubbock Apartments. Dec 2010: 85. Print.


Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
An Analysis of Two Advertisements Essay - An Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing 'New Synergie lift' by Garnier. The second is promoting the product 'Total turnaround' by Clinique. Both adverts were obtained from 'Marie Claire'- a magazine intended for women aged between twenty and thirty. This suggests that the target audience for these two particular adverts is women, who are possibly very conscientious about their appearance and who typically have a salary, therefore will be able to afford the products being advertised....   [tags: Papers] 2536 words
(7.2 pages)
Powerful Essays [preview]
Essay about Analysis of Two Advertisements - Analysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to persuade the audience to try this holiday. It strongly reinforces the held views through the content of the text and captures the interest of the audiences through an eye-catching picture....   [tags: Papers] 781 words
(2.2 pages)
Good Essays [preview]
Essay on Analysis Of Advertisements For Two Different Things - Analysis of Advertisements for Two Different Things In order for advertisements to succesfully portray a product, they must be directed to the appropriate intended audience. Magazines, in general, are usually geared towards a specific audience with distinct interests. Therefore, the `ads' need to be carefully designed to attract the attentions of the magazine reader. This very concept is well displayed in the two selected, yet very different, magazine ads from the software magnate Microsoft Corporation....   [tags: essays research papers] 1220 words
(3.5 pages)
Strong Essays [preview]
Analysis of Two Advertisements Essay - Analysis of Two Advertisements One of the massive international industries in the world is advertising. The money that it makes is inestimable because it successfully sells, and attains most the aims of their business. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them everyday. It saturates every media around to meet its target. Adverts now appear not only on television; they also appear on radio, billboards, Internet, cell phones and numerous other ways....   [tags: Papers] 1132 words
(3.2 pages)
Good Essays [preview]
Analysis of Two Print Advertisements Essay - Analysis of Two Print Advertisements For this piece of coursework I will be looking at two different adverts made by the same company, Muller, and finding the techniques that are used and what the effect of these methods are on the reader. The first advert is for Muller light mousse. It has a picture of a large mousse pot in the foreground, which has been manipulated to make the viewer’s eyes believe that it is the end of a bath tub, and in the bath tub is a young couple, who are playing and having fun....   [tags: Papers] 880 words
(2.5 pages)
Good Essays [preview]
Analysis of Two Advertisements of Beauty Product Essay - Analysis of Two Advertisements of Beauty Products I have analyzed two advertisements, which are both promoting beauty products. The first advertisement I have chosen is "Boujour Paris Talon Aiguilles Mascara" which was found in the heat magazine and it is aiming at young female adults. The second advertisement I have chosen is " Prescriptive Foundation" which in contrast to the first advertisement is aimed at an elder audience. In addition this advertisement was found in Cosmopolitan magazine....   [tags: Papers] 1110 words
(3.2 pages)
Good Essays [preview]
Analysis of Two Advertisements From Magazines Essay - Analysis of Two Advertisements From Magazines I have chosen adverts that are both aimed at teenagers, as this is the biggest market, and the one companies make most money from. As I am a teenager I can identify with the target audience and therefore decide whether the adverts successfully target their audiences. The two adverts I choose to analyse were very different; although they were both aimed at the same target audience, they used different persuasive techniques to attract and convince their audience to buy their product....   [tags: Papers] 1277 words
(3.6 pages)
Good Essays [preview]
Analysis of Two Advertisements Concerning the Island of Majorca Essay - Analysis of Two Advertisements Concerning the Island of Majorca Both advertisements seek to persuade holidaymakers to visit the island. However they are aimed at different age groups. The club 18-30 advertisement is clearly aimed at young adults. It features a cool; wavy hallucinogenic heading suggesting the theme of drunkenness. It is also written in lowercase: “majorca” The Club 18-30 advertisement has simple sub-headings aimed at readers with not much time on their hands, young people with busy schedules....   [tags: Free Example Essays] 411 words
(1.2 pages)
Strong Essays [preview]
A Comparison of Two Print Advertisements Essay - A Comparison of Two Print Advertisements For this advertisement I will be analyzing and comparing two recent advertisements selling similar products from the same company. They are both advertising Nokia mobile phones. The first advertisement I shall be analyzing appeared in November 2004 from a Campus a popular university newspaper. The commercial that I will be comparing the first one to, comes from a business magazine entitled Arabian Business and appeared in December 2004....   [tags: Papers] 2060 words
(5.9 pages)
Powerful Essays [preview]
Essay about Advertisements - To discover how advertisements are constructed, we first must discover what they mean. According to Dyer (1982) and Leiss (2005) there are many different elements of ads, and many ways to classify ads. These include the approaches to study of texts, classifications of ads into categories, and according to the themes that they possess the use of Panofsky’s three levels of meaning, approaches to form and content, forms of verbal and non verbal communication. There is also the use of Millum’s four categories of relationships in ads, and the use of props and settings....   [tags: Non-Verbal Communication, Visual Perception] 1157 words
(3.3 pages)
Good Essays [preview]