“For the Colorful” is the current text used for the product to attract people who are into colorful stuff now on a phone device. During the Apple Special Event author Tim Cook introduced a TV commercial during the Apple Special Event where the iPhone 5c was introduced. In the TV commercial Apple has introduced a new phone product to the market, it’s called the iPhone 5c, a phone that is designed to fit everyone’s personality no matter what nationality, color, style, and person you are because it has meant to fit your personality and needs. Meanwhile it shows the parts of Ethos, Pathos, and Logos. A phone where you can go out and be yourself with showing the colors you love into your personality has to say a lot about how cool is the phone, …show more content…
The text also shows “For the colorful” meaning for the colorful people how just love the colors of the phone, many cultures love having something uncommon like their phones to be a different color, and Apple invented such a good product. Logos giving the iPhone commercial something unique like having the colors of people phones match their personality not only that making them chose the color they like because it will make them love the phone or hate it because the color they chosen from. The author making the audience convince them to have a lot to know about the iPhone 5c because of the skill used to make the phone so colorful in a way that not even a different phone has to compare to that colorful phone in which that person has in their hand or …show more content…
In this commercial Apple has used many colors in this because of what they are advertising is the colorful phone, in the video shown it just does not show the colors of the phones it shows all the colors of the phones, and other colors in the background with the people of different nationalities and cultures. They use the background colors even if they don’t match the phones color. It also showing the people of all types of personalities that it doesn’t matter what color you love or who you are this phone will be just right for you. The size of everything color, texture, movement everything preformed in the TV commercial is just perfect and the phones are real size than other commercial’s that seem to be bigger than what the actual phone size is. Voice is one big thing in the commercial Apple and its author have used various different types of languages in the voice of many different culture people, it has a lot of hellos in different languages showing its text to people that the phone can be for anyone, also the TV commercial has no visual affects which makes this commercial tricky it is just simple, and easy to know what they want the audience to know by showing them colorful phones and the different types of personalities in the
The color scheme in this ad, plays an enormous factor in conveying the use of pathos and ethos in the ad. In the beginning of the ad, there is a uses of dull colors. Colors such as black, brown, gray, white, and light blue communicate a message of tediousness. Towards
It was amazing how Gatorade uses the image to speak the message to the audience. There was a limited amount of word choice because the image itself did most of the talking. The message is established by the athletic model, specific choice of colors and the typography. Also Gatorade uses Ethos and Logos to attract the buyer’s attention. These appeals are successful rhetorical tools that urge the consumer to drink Gatorade. By using these elements, they bring together an advertisement that convinces readers to drink Gatorade if they want to stay hydrated and
The color-scheme of this advertisement is dull and neutral. The main colors are beige tones, navy blue, white and red, which are very classic colors. Therefore, giving readers a simplistic vintage feeling, reflecting an early 1900’s theme. The man in the picture stands out against the color of the beige walls by wearing navy blue, a
...n conclusion this advertisement utilize different things: a song, people doing the same thing, lighting, emotional connection, and scenery to demonstrate how diverse America truly has become and why it is a good thing to be so diverse. In addition this advertisement was not just able to say why America is beautiful but illustrate to everyone why it is beautiful, which is no easy task. Coca-Cola was able to get the message of how they can help unite cultures and people through using a connection that everyone is able to have with their product. Nevertheless, by casting different individuals into a variety of landscapes, the advertisement was able to suggest that what makes America beautiful is its diversity of people and landscape.
Color can be one of the most important elements in a businesses advertisements campaign. Consumers notice color before words and even the fresh faced model that was hired to stand next to the company’s products. Different types of colors display different types of moods in the advertisements. I looked at two ads that displayed color and one that was displayed in black and white. It is common for companies to use both color and black and white in their different ads. Both options are used to set a different theme for the audience “Black-and-white images can lead consumers to focus on the abstract, essential, and defining components of a product. In contrast, color images can draw attention to the concrete, sometimes unimportant and idiosyncratic features of the product,” (“Does Black-and-White Advertising Help Consumers Make Better Decisions?”) Black and white also gives off a classier look. Also the colors black and white are currently very high in popularity due to all the fashion that has emerged in the past few years. So using black and white for this ad shows the audience many things such as; they are keeping up to date with all the highest fashions and that when you wear their clothing you will give off a classy vibe. In the ad, the girls are outside using a very simple background, so that the viewer’s attention is not taken away from the models them selves. These tow colors work very well together due to the
This was the slogan to the iPhone 5. Although Apple did increase the size of the screen to 4 inches, this was still very small compared to most phones out there on the market at the time. Another con with the screen was the resolution. The resolution was only 1136x640 which is not technically high definition. Like the screen size, many smart phones were ahead of the iPhone 5 in this category (GSM Areana). Also the iPhone 5 did not have a fingerprint sensor while some other smart phones had already had them. It was not until the next year that Apple fixed this con and installed Touch ID on the iPhone 5S. There were many pros that came along with these three phones, mainly the iPhone 5S. This is because the iPhone 5S was one of the first phones at the time to have dual tone flash for better pictures in low light, slow motion video recording, a 64 bit architecture cpu, and an M7 chip for motion tracking apps which greatly improved battery efficiency. The biggest pro for the iPhone 5C was without a doubt the price. This phone was basically the exact same internally as the iPhone 5 but was offered at a much lower price. Another pro to this phone was its appearance. This was the first and only iPhone, as of right now, that offered bright colors for its new plastic back housing. Colors such as baby blue, hot pink, neon green, bright yellow as well as white were all colors that
Referring back to the “Let me see her” ad as an example, during the entire commercial, the iPhone was in view and was “showing off” its cool, new, and exclusive Facetime feature, and while it was not directly talking about the feature, the ad indirectly and clearly spoke paragraphs about facetime— “Actions speak louder than words.” Personally, it made me want to get an iPhone, so I could facetime loved ones, and I have an iPhone. The iPhone, and or its feature(s), directly or indirectly needs to be the star of the advertisement, not everything else around
She is decorated and dazzled with rings, bracelets, and chains with the iconic Coca Cola logo. Trying to start a fashion trend too boost sales and enter a new market, using ethos to persuade an audience that this product is authentic and desirable. This was a first for coke entering jewelry rather than bottled beverages. “Coca-Cola has an all new look. But Coca-Cola has the same great taste.” emphasizing this in small print near the bottom of the captions in thin print. The poster is not only about the new jewelry but Coke branding itself by accompanying the new product with a classic pack of bottled Coke and complimenting Coke’s
The Apple iPhone is popular for the slick outlook, the simple software, and every centimeter of it is wired to perfection. Given that the iPhone is one of the most popular cell phones in America, its users tend to build a bond with the cell phone. Apple users neglect to see through the product, and think about the process of the creation of it, as well as who is behind it. The first glimpse the nation received showing the face behind the Apple products was accidental, yet took America by storm. According to 2008 NBC News article titled “Who is the Mystery ‘iPhone Girl’; pictures of an Asian factory worker on a new iPhone generate intrigue” by Min Lee, a picture of an Asian factory worker was saved on a brand new iPhone purchased by a customer in Britain. The photograph went viral throughout the internet and
Both ads use several techniques such as text, design and human figure to appeal to the audience’s emotions. The colours used by the fi...
As a consumer, I have noticed that I have developed a brand loyalty towards iPhones which are produced by Apple. iPhones are a type of smartphone that is in competition with androids which are another type of smartphone. This is one example of branded merchandise that is present in my life. Another example of branded merchandise in my life is coca cola products. Coca cola products are a broad selection of drinks that are directly in competition with Pepsi products. Examining how the products and the advertisements for these products can have an impact on our daily lives and thoughts is incredibly important.
Have you ever wanted a phone that is personalized for you? Android was released in 2008, a year after iPhone. In 21015, there are 2.5 billion Android users worldwide, compared to roughly one billion iPhone users. The Android is better than iPhone because of customization, variety, and design.
IPhone are easy android is homework. The beauty of apple design is that you can pick up any of its products and teach yourself how to use it without thinking much. The iPhone is intuitive, it's simple and the design is so tasteful that it sucks you in.
The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations
Iphones, Computers, Social Media, the most important things to children and adults alike along with being the most recent controversy between parents these days, but are electronics all that bad? Or are there more to them than what meets the eye? Electronics can be used for so many things to benefit us and others, open up plenty of opportunities for all ages and allow us to make so many more connections with others around the world.