“For the Colorful” is the current text used for the product to attract people who are into colorful stuff now on a phone device. During the Apple Special Event author Tim Cook introduced a TV commercial during the Apple Special Event where the iPhone 5c was introduced. In the TV commercial Apple has introduced a new phone product to the market, it’s called the iPhone 5c, a phone that is designed to fit everyone’s personality no matter what nationality, color, style, and person you are because it has meant to fit your personality and needs. Meanwhile it shows the parts of Ethos, Pathos, and Logos. A phone where you can go out and be yourself with showing the colors you love into your personality has to say a lot about how cool is the phone, and why you should get one. Apple uses this to attract their audience how, by showing them a phone with a color which they love to have.
The purpose of the phone is to make the world communicate with each other and helping the people have a phone that has the needs to everything. The big purpose of the color which the phone fits your needs makes you love it. The audience which are the people that want the product want to see what the phone is capable of, so Apple made a new iPhone with bright fun colors, which attracted a lot of people to get the phone. The factors that are surrounding the text are the messages which they use in the TV commercial, how it shows them talking with a colorful phone to people around the world showing them that their new product has an awesome personality for the color in which it comes in.
Ethos is in the cultural showing the TV commercial to the public with its amazing different people in it, their different culture in the TV commercial, and their language which ...
... middle of paper ...
...f the words aren’t “colorful”. Author Tim Cook making such a simple ad for the company Apple has made it very good showing the colors of the phones, and the different people used in the ad making the audience see how amazing of a product it is. Tim Cook shows all the meanings of Ethos, Pathos, and Logos into his text and by showing the people that this phone has all things you need as a smart phone but what in reality it is saying is the color of the phone and your personality fit for the style you want to have. Anyone can have this phone no matter where you are from and what style you have this phone has what it takes to match you and anything else. The new iPhone 5c has made a big change in the industry because of the way they made it colorful, like actual colorful not plain dull colors, and which make many other companies lack the style of the new colorful phones.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- A boy, adopted by middle class parents, who dropped out of college after six months, decided to begin his own business, and he stated his business on 1 April; April Fool’s Day (Dernback, n.d.). Society would presume that a company with such a colorful beginning would most likely not survive its infancy stage, but that is not the case for this story. In 1976, this company began with three men and one thousand dollars, but it started a movement that would revolutionize the world, Apple Computer was born.... [tags: Steve Jobs, Apple Inc., Timothy D. Cook, IPhone]
903 words (2.6 pages)
- In the management process, leadership is the first and can be the most influential part of the process. Both Steve Jobs and Tim Cook have very similar approaches to leadership styles in regards to the vision for Apple. Steve’s is more on a vision for the future charismatic side where as Cook’s vision is tied into social and ethical responsibilities. While they have differences in the approach to the direction of the company, they use their position of power to influence decisions and visions. In Chapter 11 of Exploring Management, “Tom Peters says that a leader is “rarely –possibly never- the best performer”” (Schermerhorn , 2014, p.264).... [tags: Steve Jobs, Leadership, Timothy D. Cook, IPhone]
1726 words (4.9 pages)
- Tim Cook’s has more of a democratic style of leadership meaning that he shares his according to another article by Investopedia. Cook’s didn’t share the same visionary style that Jobs had and is described as thoughtful and charismatic (Investopedia). With being the CEO, he has to fill in Job’s spot and now focuses on the products yet also encourages employees to collaborate. Bianca Male of Business Insider describes that because of his style of leadership, the culture is described as “extremely engineer-focused, emphasizes minimal bureaucracy, and likes taking care of its people” (Male).... [tags: Apple Inc., Steve Jobs, IPhone, IPod]
1074 words (3.1 pages)
- War Is Hell Throughout all of history, humans have been unable to maintain peace and have always resorted to the inevitable state of war. War has changed of lives of every person who has every lived, and will continue to do so as man struggles to fight the survival of the fittest. Millions of innocent people have literally been the casualties to the idea of war, and billions have had there lives changes forever. Every day people watch movies, read books, and hear reports of war in the media, but how can one ever truly understand what war is without being forced to takes the lives of fellow humans, while at the same time learning to cope with living conditions, being in completely unknown pla... [tags: Tim O'Brien War Analysis]
1384 words (4 pages)
- Everyday individuals face decisions in which they must choose whether to do what is appealing to them or to choose a more suitable and compliable choice. In the fictional work of ‘The Things They Carried’ by Tim O’ Brien, certain characters such as Tim O’ Brien himself must face decisions similar to these. The novel demonstrates that when an individual is faced with a decision in which there is a choice that he may have to conform, the individual tends to conform due to not wanting to embarrass themselves or to not be portrayed as a coward to others.... [tags: literary analysis, tim o'brien]
1052 words (3 pages)
- Wake-up, make breakfast, wake the children, make sure everyone eats enough before work/school, kiss each out the door either off to school or to work, load the dishwasher, start a load of clothes, fold a load of clothes, put clothes away, vacuum, sweep the kitchen floor, walk the dog, run some errands, arrive home before the kids, unload the dishwasher and start dinner, etc. The daily routine of a 1950’s house wife can be grueling. There’s so much to do cram in to one day, however, the routine become monotonous.... [tags: Edward Scissorhands, Tim Burton, Johnny Depp]
1734 words (5 pages)
- Analysis of In the Lake of the Woods by Tim O'Brien In the Lake of the Woods is a fictional mystery written by Tim O'Brien. Through the book we learn that our lovers, husbands, and wives have qualities beyond what our eyes can see. John Wade and Kathy are in a marriage so obscure that their secrets lead to an emotional downfall. After John Wade loss in his Senatorial Campaign, his feeling towards Kathy take on a whole different outlook. His compulsive and obsessive behavior causes Kathy to distance herself from him.... [tags: In the Lake of the Woods Tim O'Brien Essays]
1065 words (3 pages)
- Simon Cook and the Digital World Industrialization and the Digital A contemporary, Simon Cook, argues that the origins of the digital world can be traced to the times of Late-Victorian thought. Though he provides a compelling history of the visual, the digital world on a whole does not derive from the Late-Victorian pictorial diagrams from such logicians as Venn, Carroll, or Marshall as Cook contends. My argument throughout the rest of this paper will use the work of three economists— Adam Smith, Charles Babbage, and Alfred Marshall— to show that the origins of Cook’s visual interface in Late-Victorian times do not coincide with the foundation of the digital; rather, the establishment of... [tags: Simon Cook Argumentative Persuasive Essays]
1912 words (5.5 pages)
- Encounter Between the Hawaiians and Captain Cook The arguments of Marshall Sahlins and Gananath Obeseyekere with regard to the cross-cultural encounter between Captain Cook and his men demonstrated different viewpoints and beliefs pertaining to whether or not Captain Cook and his men were perceived to be gods by the Hawaiians. Sahlins and Obeyesekere based the validity of Cook’s deification on several factors that will be focused on below. They both used the physical aspects of Captain Cook in relation to his being perceived as a god or not by the Hawaiians.... [tags: History Hawaii Cook God Essays]
1529 words (4.4 pages)
- O'Brien, Tim. If I Die in a Combat Zone. New York: Broadway Books, 1975. Tim O'Brien is confused about the Vietnam War. He is getting drafted into it, but is also protesting it. He gets to boot camp and finds it very difficult to know that he is going off to a country far away from home and fighting a war that he didn't believe was morally right. Before O'Brien gets to Vietnam he visits a military Chaplin about his problem with the war. "O'Brien I am really surprised to hear this. You're a good kid but you are betraying you country when you say these things"(60).... [tags: Tim O'Brien Analysis ]
982 words (2.8 pages)