Why do people consume soda? Is it the excess caffeine? Is it that people simply enjoy the taste of it? Or do they enjoy a particular status that they unconsciously identify themselves with when drinking soda? Apparently, both Coca-Cola and Pepsi were banking on the latter speculation in b...
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...l comprise a major calorie source in teens’ diets , the need to revise our strategies in creating effective advertising campaigns on the side effect of drinking sugary sodas is necessary. In order to rule out the generated false realities and associations via such ads, public health advocates should implement effective marketing strategies to create high quality commercials in which teens’ needs, concerns, and interests are addressed through the construction of powerful images and narratives, perhap employing influential celebrities would be productive. Moreover, similar to the effective implementations tobacco ads-prevention programs, public health advocates should also consider banning industries from promoting products by creating false images, or at least demand that they address the damaging effects of their products in their promotions and product packages.
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