Analysis of the UNAA Website in Terms of its Purpose, Context, Communication Techniques

Analysis of the UNAA Website in Terms of its Purpose, Context, Communication Techniques

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“The open society, the unrestricted access to knowledge, the unplanned and uninhibited association of men for its furtherance - these are what may make a vast, complex, ever growing, ever changing, ever more specialized and expert technological world, nevertheless a world of human community” (Oppenheimer, J. 1953).


In the day and age of the 21st century, technology has revolutionised and assisted the planet, providing humanity with knowledge and experiences that twenty years ago would not be thought possible. Due to the ever - modernising world, people must adapt to these new advances, to be able to coexist and understand how to utilise, maintain and improve the use of technology. The Internet plays a significant role in the contribution of knowledge, education, information and entertainment. For this reason, the Internet must be accessible and readable to all audiences, websites must be easy to navigate, and adhere to the needs of users. The intent of this essay is to analyse a website in terms of its purpose, context, communication techniques and whether it meets the needs of the intended audience.


“Purpose is the reason why you are writing” (CSU, 2014). According to the County Collier Public Schools (n.d.), knowing the author’s purpose of something identifies the author’s point of view in a variety of texts and uses the information to construct meaning. The website serves the purpose of ‘engaging Australian citizens in the work of the UN through a range of activities, including education programs and advocacy work’ (UNAA, 2012). Essentially, the website is to inform the people of Australia of what is happening in the United Nations and getting Australians involved. The UNAA organization itself claims that the audience is a...


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...core.com - Free Online Readability Calculator - Flesch Kincaid, Gunning Fog and more.... [ONLINE] Available at: https://readability-score.com/. [Accessed 2nd April 2014].


United Nations Association of Australia – About Us, 2012. About Us - United Nations Association of Australia, [ONLINE] Available at: http://www.unaa.org.au/about-us/. [Accessed 17 March 2014].


University of California at Berkeley (UCB), LSCR: How to design a good website, [ONLINE]. Available at: http://lscr.berkeley.edu/advice/web/design. [Accessed 17 March 2014].


University of Delaware, Science and Technology Quotations, [ONLINE]. Available at: http://www.physics.udel.edu/~watson/scen103/quotes.html#internet. [Accessed: 5th April 2014].


University of Maryland (UMD), Introduction [ONLINE], Available at: http://www.cs.umd.edu/~mount/Indep/CHassan/introduction.htm. [Accessed 5th April 2014].

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