Analysis Of ' The Super Bowl ' Essay

Analysis Of ' The Super Bowl ' Essay

Length: 1613 words (4.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Not Backing Down or Not Getting Up
This year the Super Bowl’s ads were particularly disappointing with a few exceptions. Doritos and Mountain Dew were well done due to comedic value, as always, if only slightly creepy. Aside from those commercials, I was disappointed in the Super Bowl ads, but there were two that caught my eye. Now while Shock Top did not use their actor’s full potential, and Budweiser left me wanting a more complete ad, these two ads were still highly successful and well executed. Both of these ads are produced to sell us the same product and/or service. Both of these companies go about selling beer in a different way Shock Top tries to go about it using comedy and ethos, whereas Budweiser uses emotional appeal making us a associate their beer with power and powerful emotions to sell their beer. While both companies sell in a different way both ads were highly successful.
The Shock Top ad depicts a younger man—T.J. Miller, who is a hilarious actor and comedian—who walks into a bar to get a drink. This is obviously a successful bar full of people and joy. The majority of people depicted in this scene appear to follow the stereotypical millennial lifestyle. After receiving his drink, the Shock Top tap head proceeds to talk to him, while making jokes about T.J. Miller. At first T.J. Miller is offended and retorts back with a comedic quip. As the beer tap gets more and more offensive T.J. Miller’s jokes get worse and worse. With him only occasionally retorting with a witty quip, but it is obvious that his jokes are purposefully worse. They end up being friendly and having a good laugh about the whole situation.
The Budweiser ad has multiple scenes and has several messages flash across the screen. At first, we se...

... middle of paper ... pathos and a little bit of ethos, that Budweiser is manly and we are manly if we drink it.
The content of the Budweiser ad is most likely due to the challenges it has faced and the loss of sales due to beers such as Shock Top (Harwell, 2015). While Budweiser is an American brand with quite some popularity they may have so low they cannot get up. They are losing everything even their parent company (Anheuser-Busch) has started investing in beers such as Shock Top (Harwell, 2015).
In conclusion, while both of these ads have seen great success, they could have been better. And while Budweiser’s Super Bowl commercials have seen plenty of positive feedback, their company is falling to brands such as Shock Top. Shock Top, however, has seen sales rising due to marketing both inside and outside the realm of Super Bowl ads. Overall Shock Top had the better advertisement.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Analysis Of Ted Cohen 's ' The Super Bowl '

- Mocking People is Not Funny Every year during the commercial breaks in the Super Bowl, companies invest millions of dollars to entice people to buy their product. One such company that airs numerous commercials during that night is the popular Frito Lay chip brand, Doritos. Whenever these commercials air, people will find a chance to laugh because it was funny. In the aftermath of these funny commercials, this snack company was able to find different ways to make fun of middle aged people, kids, animals, and elderlies in different points of view....   [tags: Old age, Middle age, Super Bowl, Frito-Lay]

Better Essays
1033 words (3 pages)

Advertisement Analysis : The Apple 1984 Super Bowl Commercial Introducing The Macintosh Computer

- Advertisements are a very vital part when going to buy a product. Advertisements are your first look into what the product is about and what it is used for. Some advertisements are as short as 30 seconds where as others are 3 minutes, but the duration of the commercial isn’t the most important. Flashy images, catchy jingles and entertaining ads draw customers’ attention, helping them remember you product. (Martin, n.d) The Apple 1984 Super bowl commercial introducing the Macintosh computer has all of these elements and more....   [tags: Super Bowl, National Football League]

Better Essays
704 words (2 pages)

Analysis Of The Movie ' Formation ' At The Super Bowl ' Essay

- “Formation” at the Super Bowl On February 7th during Super Bowl 50, Beyoncé took the field during the halftime show and shocked the world. She performed her new song “Formation”, which addressed all the criticism she received throughout her career, praised her African features, and paid tribute to Black History Month symbolizing The Black Panthers, Malcolm X, and Black Lives Matter Movement. This shocked everyone because they never thought out of all people Beyoncé would perform such a “racist” song....   [tags: Black people, African American]

Better Essays
1597 words (4.6 pages)

Essay on The Message in Super Bowl Commercials

- The Super Bowl is America’s most viewed telecast. But why do so many people watch the Super Bowl. Who are these people watching the Super Bowl. What makes the Super Bowl unique when compared to other events being telecast on national television. Is it the because we, the people, enjoy watching professional athletes collide with one another on a major stage for the entire world population to observe, or is it because major companies such as ,Coca-Cola and Snickers, shell out millions and millions of dollars for an entertaining, thirty-second ad that will potentially reach a population of over a billion people....   [tags: Analysis, Nike]

Better Essays
926 words (2.6 pages)

Primacy Effect on Super Bowl Commercials Essay

- Summary: Serial position effects have been reviewed extensively in cognitive psychology research (Cowan et al, 2002). When people are shown a list of items, they are more liable to recollect the items presented either at the commencement of the list or at the cessation. This occurrence was termed the primacy and recency effects (Stewart et al., 2004). Serial position effects can alter a consumer’s recollection which in turn can alter their behavior when purchasing items. Although this is true, past research has not investigated or used primacy and recency effects for marketing purposes....   [tags: cognitive psychology research]

Better Essays
1600 words (4.6 pages)

Strengths And Weaknesses Of The New Campaign Essay

- ANF has attempted to do damage control in recent years. Following the departure of Mike Jeffries in 2013, ANF executives changed many policies within ANF stores. ANF stores no longer feature shirtless male models or racy imagery on the store 's shopping bags and posters. Floor models are now referred to as brand representatives. ANF stores now require managers to ask all ANF employee applicants why they feel diversity is important in the workplace. ANF no longer brands itself as a company that hires employees based off attractiveness and has taken initiatives to hire people from more diverse backgrounds....   [tags: Super Bowl, Super Bowl advertising]

Better Essays
1522 words (4.3 pages)

Essay about Choosing A Super Bowl At A Bowl Party

- Viewing Super Bowl at one of the trendy restaurants in Manhattan is one of the most popular ways to celebrate Super Bowl in New York. Tender Restaurant is hosting a Super Bowl Party Live from 5pm of which it offers two admission packages for patrons to select from. The Kickoff for $30 per person includes admission, two complimentary beers or drinks, and access to food and drink specials with no guaranteed seating. The Touchdown Table for $50 per person includes admission, guaranteed seating, one appetizer platter per two guests, and two pitchers of beer per two guests....   [tags: Super Bowl, National Football League]

Better Essays
949 words (2.7 pages)

Is Immoral Watching The Super Bowl? Essays

- In the essay (It is Immoral watching the Super Bowl) the author 's argument was very effective. Steve stated his point of views very clearly to the viewers to understand and the reasons football is immoral to watch. Almond 's reasons for writing this article is to persuade people on the immorality of football and the negative effect it has on a player, while playing or after they had played it. In this article, Almond also provided some basic facts and details about what football does to the human body....   [tags: American football, Super Bowl]

Better Essays
1336 words (3.8 pages)

The Super Bowl Essay

- This essay is about the birth of the Super Bowl and how it changed football and America forever. The Super bowl changed Football in a positive, permanent way. With the birth of the Super Bowl, I believe the sport started to become more and more popular because the winner of the Super Bowl would be the true champion instead of there being two champions (one in each of the two leagues). There was also much more money to be made with the birth of the Super Bowl because it would end up make the game more popular beyond belief which was another goal....   [tags: National Football League, Super Bowl]

Better Essays
1782 words (5.1 pages)

Essay on The Super Bowl Commercials

- Super Bowl commercials are reputable for being filled with well-known brand names and references the average viewer can understand. However, there are a handful of commercials that have a more specific audience and contain esoteric references meant only for its target group. This year, Nintendo reserved a 30-second commercial slot to commemorate the 20th anniversary of one of its biggest video game franchises, Pokémon. The commercial features a random individual who witnesses an impressive feat, inspiring him to do something remarkable himself....   [tags: Super Bowl, National Football League]

Better Essays
733 words (2.1 pages)