PROTECTIVE DAD My paper is called “Protective Dad”. I decided to use a Hyundai commercial featuring Kevin Hart as the main character. Kevin Hart is playing the role as the father in the commercial. His daughter’s boyfriend wants to take her on a date so Hart gives permission. The boyfriend has to drive Hart’s new Hyundai car before they go anywhere. Little does the young man know the Hyundai has car finder installed so wherever they go with the car, Kevin Hart will always find the couple. By using the car finder feature, Hart knows where his daughter is being taken and can know if she’s safe or not. The commercial is persuasive by using Kevin Hart (a comedian) and if you are an over protective dad, then you would most likely want to consider …show more content…
Kevin Hart comes to the door it’s his daughter’s boyfriend. Kevin Hart greets the young man and checks him out at the door. The young man never comes inside the house. By putting this in the commercial this indicates that Kevin Hart is a protective dad. Kevin Hart says “so you’re the lucky guy taking my little girl out”. The young man responds “yes sir”, and then the daughter comes to the door. She’s smiling and looking excited. Kevin Hart gives permission but suggest the young man drives the Hyundai. The young man agrees grabs the keys then him and his girl are out the door. The commercial shows the car pulling out the drive way. This lets the protective dads get a good look at the car on television. As soon as they leave Hart looks at his apple …show more content…
They leave so the young man thinks their safe; although, Hart is still lurking for the couple. The couple drives to a nice quiet area where the young man thinks they wouldn’t be found. This area is meant for alone time. The nice Hyundai car is parked and the couple is sitting inside the car. The young man says “favorite spot favorite girl”. Those words make the young girl smile. The young man then attempts to put his arm around the girl to close in a kiss. A helicopter comes from the shadows with Hart dangling from a latter. The young man’s eyes explode from his head as he sees Hart. The daughter doesn’t see her father dangling from the helicopter because she has her back turned. Hart shouts at the young man from the helicopter “you’re messing with the wrong daddy”. This scares the young man to the extreme. The young man doesn’t even want the kiss anymore. He turns around to the steering wheel and says “that’s it I’m taking you home”. The young girl says “what why?” The young man drives her all the way home. Before they could get to the door Kevin Hart was already there. Hart says “your home early”. The daughter walks in the door with an angry face. The young man hands the keys to Hart as Hart smiles at the young man. Hart says “honey what you do tonight?” As the young man leaves the yard the car horn beeps and it scares him. Then the commercial slowly goes off and talks about the Hyundai
He talks about how great America is and how all Americans are hard working. In this commercial, the targeted demographic was basically the spokesperson for the ad: blue and white collar white men who believe they are the backbone of the country. In the Ford commercial, there is a parallel to not only the spokesperson, but the how they got to their present, and the values they have in life. The spokesperson for Cadillac is a well known actor was in his mid fifties, white, and male. This appeals to a majority of America with power who are already well off. However, in the Ford commercial, the spokesperson is young, black, and female. She represents the minorities in the aspect of gender, nationality, and the millennials. Another parallel is how the man in the Cadillac commercial showed off his house, car, and family throughout the commercial. It was clear that he had money and did not necessarily work to achieve it. In the Ford commercial, the woman started off at her job, then changed into a professional outfit. Rather than boasting about the things she has, she showed how hard work got her to where she
The focus of the camera in the flashback to 1994 shows us that it is an actual shot from the 1990’s due to the poor quality of the image. The characters are also sitting in the same relative order in the car as they were in the set of the show. This similarity is on purpose. The television show seating arrangement is recreated in the car and is paired with similar dialogue to compare the two situations and realize that they are very similar. The use of focus here is much like the use of dialogue. The first shot of the car is when the car is coming to a stop at the stoplight. We get a quick view of the sleek black and white exterior. The only other time that we get to see the outside of the car is after the dialogue has finished and the light at the stoplight turns from red to green, and they proceed to drive away. The colors of the written text in the commercial match the colors of the car. The colors are crisp and inverse of each other, making them jut out. Besides the text and the car matching, the colors also match the color of the companies logo. These colors are carefully chosen to make the car look sleek, elegant and pleasing to the
For those people who never watch this commercial, Kevin Hart is a father whose daughter is going on a date with her boyfriend. Hart gives the keys of the Hyundai Genesis to the boyfriend. The boyfriend is unaware that the father has a GPS tracking device through the car. Kevin Hart uses his Smartwatch to track his daughter. Throughout the date, the boyfriend thinks it is crazy because he sees his girlfriend’s father everywhere he goes. There is one scene that shows Kevin Hart is on a chopper and says “You are messing with
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
. Using rhetorical appeals of ethos and pathos, Hyundai released a commercial featuring the latest model of their Genesis line of vehicles. They depicted a father as played by celebrity Kevin Hart, following and tracking his daughter throughout the night on her first date. Using the “find my car” option, Kevin was able to locate his daughter and her date from initially a movie theater, onwards to a carnival, then to a cliff overlooking the city where the date on each occasion would try to make advances towards the daughter only to be thwarted by the father seemingly appearing out of nowhere to discourage the date from any such advances. The commercial shows ethos by featuring Kevin Hart, using their product and its features. Kevin Hart’s character
Extreme Parenting In the contemporary world, parenting is a difficult job. Different parenting styles will result in different outcomes. Amy Chua, an author who published a controversial article about parenting her children in an “authoritarian” way. Authoritarian parenting is a way to restrict your children from participating in any activities besides academic-related.
One can clearly note that there is no logical persuasion in this advertisement such as limited availability, or being a good price. Rather, the text incorporates emotive language such "make it a memorable performance." Immediately, the viewer of the advertisement will forget about the rational qualities such as price, economical performance, insurance, etc. and instead picture themselves as the owner. This continues as it says "you open the door and the show begins." Again, it is a visual experience of positive emotions that the consumer would feel from owning the vehicle ...
Have you ever been watching TV and seen a car commercial that says, “ Come on down to your local Ford Automotive, and you can get a car of your choice for just $129 a month (Spitzer, 2003).” Some have even used lines like, “Do whatever you have to do push, pull or drag your car in, and drive away in a brand new car” (Spitzer, 2003). The commercial may never stop to give you the details of the qualification requirements for the cars. So making those push or pull journeys to the dealer ends up costing you more money than you expected. This type of TV commercial can be confusing to many consumers, and end up misleading the consumer into a deal they did not expect.
With the increase of divorce and the number of children being born out of wedlock, parental alienation continues to grow. With custody laws changing, allowing for equal opportunities for both parents to raise their children, and fathers beginning to fight for their right to be involved, not just every other weekend fathers, custody battles have become increasingly fierce. Another factor contributing to this is the fact that many courts consider who will be more willing to encourage the child to have a heathly and continuing relationship with the other parent.
The advertisement opens with Dean Winters in a black business suit with a butterfly band-aid on his upper right cheek, just below his eye. Winters is in the back seat of an SUV. He is holding a purple and yellow sippy cup, which has two handles on either side of it. In his lap is a gallon size bag of Cheerios, which he is consuming with his left hand. On his left is a grey sun blocker; most mothers have to protect their children from the sun while they are in the car. On Winter’s left, a clothes hanger has a pink and green cloth ball tied to a purple string. Winters has crumbs covering not only him but also his car seat. Behind his car seat is a yellow blanket. As soon as the commercial opens, Winters is screaming "Mommy! Mommy! Mommy! Mommy! Mommy! Mommy! Mommy!" Three seconds into screaming, he looks directly at the viewer with a sly...
Harvey says, "I need somebody with arms strong enough to rustle a calf and yet gentle enough to deliver his own grandchild” (“Farmer”). This enables the audience to gain a respect for the rough yet gentle farmer. This type of tactic is called logos, or the appealing to the viewers’ common sense, beliefs, or values. Another tactic used was pathos, or the use of feelings, desires, or fears to influence viewers. The commercial was made to reinstitute or make notice of just how valuable farmers are to the American citizen or better yet the world. The audio easily stirs the viewers’ values as the images grasp their emotions or vice versa. Of course Dodge inserts a few pictures of their trucks being used by farmers, but does it tastefully. There is a picture of man slinging hay bales from the bed of a Dodge truck, and of cattle gnawing at hay that is stacked in a pick-up’s bed. This gives the audience a sense that Dodge trucks are similar to the American farmer; the truck is rough and tough like the farmer, but was designed for a bigger
The ad is called “Someone waits at home, Don’t drink and drive.” The ad is about a guy
The commercial begins with Latino rap music playing in the background, as a man drives up in a 62 chevy low rider convertible. This car is the paramount of ghetto style enhancement. As he pulls up it is impossible not to notice his car’s insanely high-powered hydraulics. This car is classic and one can tell its worth by it expensive paint job alone. The driver is dressed in an aristocratic ghetto style which includes and expensive watch and better than average clothing. A goatee adds to this style of appearance. The driver asks a group of four young people if they are using the phone that one of them is leaning against. One of the shocked juveniles responds that he isn’t using the phone. The driver says,”The great thing about 1-800 call ATT is the rates don’t bounce up and down”.The driver then tries to hop out of the insanely rocking car but trips and lands on his face in the street. He dials 1-800 call ATT and shakes out his hand as the sound effects of a cracking whip coincides. He then says,”smooth” to himself as if to affirm his coolness. One of the young ladies by the phone flashes him a questioning look. When the line picks up he states,”Sweetie, I need a ride”. The camera pans to his car that is bouncing down the street setting off car alarms. He then pounds his chest twice and holds out his fist, a ghetto gesture, again trying to reaffirm his coolness.
In the beginning of the advertisement, you start hearing a ringing like you would when you call someone. The phone is answered and the operator on one end asks the address of the emergency. The woman/ caller on the other end replies the address back to the operator, and she says that she would like to "order a pizza". The operator is thoroughly confused as to why the woman would order a pizza through emergency services. The two go back and forth for 40 seconds of the one-minute commercial, as the operator has to catch on the fact that the woman is actually in distress. Finally, as the emergency service operator becomes aware that the woman needs help he tries to get her to stay on the line as he sends out a police officer to her, she kindly declines and promptly hangs up the telephone call, thanking the operator for sending aid. All while this unique conversation takes place you as a viewer are witnessing flashing of images, of shots throughout a contemporary modern style home that is disheveled in
...el: Originality and Elaboration. Furthermore, it is estimated that target-consumers will clearly resonate with the advertisement in terms of Brand Awareness and Brand Liking stages of the Hierarchy of Effect Model. The creative storytelling that a overprotective father snoop around his daughter 's date achieves comedy purposes. This advertisement thoroughly illustrates the fantastic capability of the Car Finder in Hyundai Genesis and it is advisable that this advertisement wins the USA TODAY 's Super Bowl in 2016. To optimize this advertisement, it is reasonable that the characters reflect the multicultural American society. The actors and actresses in the advertisement are almost exclusively afro-American, with only brief appearance by Caucasian in the amusement park. This minor change will create a more socially inclusive company inclusive company image of Hyundai.