Sports, with their physical and competitive aspects, always have a way of charming people. The spectacular and grand sporting event like the Olympics is also included, as the Games are always hugely publicized and followed by many people around the world. Due to the Olympic Games being a gigantic event, it requires a carefully planned organization in order to ensure success, implicitly and explicitly. The organization of the Olympics is governed by the International Olympics Committee (IOC), who also construct, modify and refer to the Olympics Charter, a set of rules and guidelines for the Olympic Games, to make the Games to be fairer, more ethical, and more enjoyable to every party involved. In order to achieve such goal, according to the …show more content…
Sponsorship is a required element in a huge sporting event, such as the Olympics, as a large amount of funds is needed in order to prepare for the venues, materials and events, as well as to broadcast the Games on media. At the same time, the sponsoring companies can take the opportunities of being the supporters of an event to advertise their products and promote the positive values that represent their corporate social responsibility to the society. However, in a particular grand and well-known event like the Olympics, there can be questions raised about the relevance between some corporate sponsors and the values in sports. Dr. Susan Rose, a professor of marketing at Henley Business School, doubts McDonald’s, Cadbury, and Coca-Cola as being sponsors for the Olympics, as these brands own products that can be associated to obesity and tooth decay – the opposite of the values of health and sports (as cited in Smedley, 2012). Moreover, in order to directly promote their products, many companies choose to sponsor famous athletes whose characteristics and values best signify the features of the products; to successfully do so, mostly only well-known and charismatic athletes are selected. On the other hand, finance becomes an issue for less well-known athletes. Jordan Malone, an Olympic medalist in speed skating, reports that most athletes do not have full-time jobs due to huge devotion to training, and thus, have to rely on the fame that is gained through sport events, especially an event as renowned as the Olympics (as cited in Vasel, 2014). As a result, the athletes that are not signed for any brand contracts can have a difficult time trying to earn enough income. Furthermore, even for the all-star athletes: despite having contracts with the companies, those contracts can be canceled once the athletes have their reputation damaged, as
In December of 1979 Soviet forces began to invade Afghanistan and make their first attempt at grabbing new land since World War II. Jimmy Carter, who was the president of the United States at the time did not support the Soviet’s invasion of Afghanistan and decided to boycott the 1980 Summer Olympics hosted by the Soviets in Moscow. He revoked the passports of all American athletes, did not allow any U.S. Olympic athlete to attend the summer games and encouraged other countries to do the same. However, Jimmy Carter’s choice to boycott the 1980 Olympics held in Moscow was ultimately a failure because it failed to gather a large amount of support, it was ineffective in having any influence or impact on the Soviet Union’s involvement in Afghanistan,
...n countries. This affected the games by shaping how people viewed the games and the peace they would bring. An information guide provided to members of the press uses a similar ideal (Doc #6) the Soviet Union had a bad reputation since they were communists and it was looked down upon. The Olympic organizing committee wanted the Soviet Union to appear as if they were peaceful and democratic as propaganda. Ali Kabir (Doc #10) a sports writer for the Internet edition of English-language Pakistani newspaper deals with the feeling of a newly created nation might have towards proving to the world that they are just as competent as the nation that they had gotten their independence from. A good additional document would be a poster for the Olympics. This would be helpful because it would promote the Olympics that were trying to create unity and peace throughout the nations.
This section of my research presents a brief summary of Vancouver Olympics as an event in terms of sustainability.
The two websites offered, The Penn Museum and PBS, both offer unalike perspectives on how to present information on the Greek Olympics and the Roman Empire. They also act differently as companions to the text, Traditions and Encounters by Bentley and Ziegler. Both of the websites however were interesting. I will elaborate on each websites content, helpfulness, reliability, graphics, and design below.
that rules would be abided by and so the games were to be held in
The film that I saw during my History & Philosophy of Sports class was The Real Olympics which was released on August 3rd, 2004 by the PBS Video studio This film was about ancient history in how the games were played. In reality,” The Real Olympics sets out to demythologize the legendary sporting event by comparing and contrasting the ancient Greek games with their modern-day counterpart through archival footage and dramatic reenactments” (Real Olympics). This film that the instructor chose to show had a lot of significance to what he taught in the class specifically regarding to Greek athletes. Relating to the Greek’s character, it said during the film,” Winning is everything, losing did not matter.” Winning is the number one reason they
Since the first Olympic Games in 1896 winning the Olympics meant more than just a medal, it showed the power that the winning country possesses. Although the Olympics are meant to show peaceful amiability between all counties, geopolitics is still a factor in the Olympics. The International Olympic Committee President states “sport can only contribute to development and peace if it’s not used as a stage for political contest, have the courage to address your disagreements in a peaceful direct political dialogue and not on the backs of athletes.” Many historians ask if geopolitics was a factor in the Olympics during the Cold War era. The answer isn’t an opinion; geopolitics has never been absent in the Olympics and that is especially true for the Cold War. The Cold War was a battle for political power that will dominates the rest of the world. The idea that this was a battle for power explains the arms race, Korean War, Vietnam War and the Soviet Union’s invasion of Afghanistan. Logically, this need to upstage the opposing super power leaked into international sports competition. With all this competition whirling around during the Cold War, the Olympics became a literal race against communism or democracy. As geopolitics played such a major role in the Olympics during the Cold War era, athletes’ fates were ultimately altered.
A very popular and large sporting event that receives an extremely high volume of national media coverage is the Olympic Games. For a number of years, major stations like NBC has provided audiences with an around the clock coverage of the Games. Many other major medias similar to NBC have also done the same by devoted sections solely to the Olympic Games. The Olympics is a time where citizens come together to root for their home country, strengthening their sense of nationalism and pride and cheering for their home athletes to come out victoriously and the country as a powerhouse of the world. Organically, the games give off a sense of war like mentality because countries are competing against each other for the prize, the gold metal. As a competitive college athlete, I can relate to the feeling of pride and nationalism one get before and especially after competing and beating an opponent.
Modern Day Olympics are a huge tradition that sweeps the screens of televisions across the world. Competitors take the arena with uniforms that dawn their countries colors and designs that are meant to resemble their designated flag. For months the news is centered around the games; the preparation, the athletes, and of course the competition. Countries aren 't obsessed, they are inspired and full of pride seeing athletes from their country compete and show their incredible skill. This tradition dates back to ancient Greece where the games began. Tony Perrottet writes about the traditions of the ancient game in his book The Naked Olympics.
Politics is the art or science of government or governing, especially the governing of a political entity, such as a nation, and the administration and control of its internal and external affairs. The Olympic Games is an event held every 4 years, which includes a variety of sport activities in which different countries compete against one another. “Sport is frequently a tool of diplomacy. By sending delegations of athletes abroad, states can establish a first basis for diplomatic relations or can more effectively maintain such relations” (Espy 3). One might think that politics and the Olympics have nothing to do with each other, but in fact they do have a lot in common. How did politics affect the Olympic Games in 1936, 1968 and 1972?
The Olympic Games plays a significant role in the world. The relationship between it and host countries is important to investigate for comprehending cultural studies. According to Xu and Kirby (2008), the Olympic Games has a considerable impact on the expression of national identity. For example, London applied this approach to promote its national identity. This can be discovered from the BBC video called James Bond escorts The Queen to the opening ceremony in 2012 (2012): an amiable identity is perceived by the audience through presenting corgi at Buckingham Palace. Moreover, China is no exception. There is an image about the opening ceremony of the 2008 Olympics, it shows a spectacular drumming performance. In addition, an article about
The Olympic Games are the leading worldwide sport event that held every 4 years, featuring thousands of international athletes from more than 200 nations participating in a variety of sports competitions. Although the Games are about winning the sports competitions, they also provide a platform for the nations throughout the world to learn different cultures and share uniqueness. The Games are important, and have to be held because they transmit a message of friendship and peaceful between nations.
Every four years, there will be an international sports event held. Under this topic, we are not talking about the FIFA World Cup, which hold in the next month, but the Olympics Games. Most of the Olympics Games can hold successfully, the credit of an international organization is indispensable. This international organization is International Olympic Committee (IOC).
Introduction Today, the Olympic Games are the world's largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. Well-known throughout the world the games have been used to promote understanding and friendship among nations, but have also been a hotbed of political disputes and boycotts. The Olympic games started thousands of years ago and lasted over a millennium.. The symbolic power of the Games lived on after their demise, and came to life again as the modern Olympic Games being revived in the last century. Both the modern and Ancient Olympics have close similarities in there purpose and in there problems.
The Olympic Games were a vital part of Greek culture which was heavily influenced by athletics. Today, the Olympic Games are the world's largest presentation of athletic skill and competitive spirit. Thousands of athletes and spectators participate in this universal event. Revived in 1896, the Olympic Games had their beginnings in ancient Greece, and since then the event is very much comparable to modern Olympic events.