The warm summer evening. The butterflies in the stomach. The determination and desire to win. This is a moment that many young men experience - Little League Baseball. But, unfortunately, schools lacking funding are looking to cut costs by getting rid of youth sports. That is when Dick’s Sporting Goods, a company with resources to bring attention to this problem, steps up to bat. Their message is effective through the emotional and ethical tie it creates in the audience through the story of a young man who overcomes tragedy through succeeding on the baseball diamond. Relying heavily on pathos and ethos, this message touches the hearts of the audience, calling them to step up as well. Dick’s Sporting Goods’ message is short and powerful. …show more content…
In one minute, they take the audience on a roller-coaster of emotion by showing the story of a young, insecure, teenage boy who has just experienced a major tragedy. We have all lost a loved one, we have all felt as if the whole world was on our shoulders, we have all felt alone, and we have all been in a critical moment where we have felt the pressure to succeed. We feel sadness with him as he is seen eating alone, and suffering through the grieving process. Having developed a “relationship” with Daniel, we all “cheer” for him as he walks out onto the baseball diamond for the big game. We feel anxiety and adrenaline with him, as he steps up to the plate in the bottom of the ninth inning. And we all receive the ecstatic feeling of victory as Daniel saves the day and is seen afterwards expressing happiness with his teammates and friends. Just when the advertisement leaves the audience satisfied, we are called to action – to help save youth sports. Dick’s Sporting Goods does a fantastic job in this advertisement to inform and persuade the audience. It is effective in tying ethical and emotional feelings in imploring its viewers to act in donating to the retailer’s foundation, which aims to save struggling youth athletic
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
High school sports can have a tremendous effect on not only those who participate but the members of the community in which they participate. These effects can be positive, but they can also be negative. In the book Friday Night Lights, H.G. Bissinger shows that they are often negative in communities where high school sports “keep the town alive” due to the social pressure. In this way, Friday Night Lights gives insight into the effects of high school football being the backbone of a community, revealing that the fate of the individual football players are inadvertently determined by the actions of the townspeople.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
Chad Harbach’s The Art of Fielding focuses on Henry, a small town boy that learns the value of life through the sport of baseball. Henry comes from humble beginnings of small town America, but suffers from a case of perfectionism – he will not stop short of achieving total perfection and this will eventually lead to his demise. He meets Mike Schwartz, a college baseball player that convinces him that college baseball is his future. Henry’s curiosity gets the best of him as he stumbles into the dark, cutthroat, and competitive world of college athletics. Once he steps foot in this world, Henry’s hunger for perfection is amplified. He sees the real world of athletics and
Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.
Timeless themes of equality, truth and perseverance are presented in this heartwarming tale of one courageous softball player and the wiffle bat that she adored. It all begins one summer day shortly after Tegan's sixth birthday. The scene opens with the young girl enviously watching a group of children play wiffle ball in the park across the street from her grandmother's house. She furtively glances behind her at the kitchen entrance and listens to the sounds of lunch preparations while contemplating the distance to the door. With a determined look in her eye, she takes a shaky deep breath and dashes out to the park to join the game, all the while looking back and wondering what her grandma would say. She approaches the field and stands by the rusty fence behind the plate. One of the older girls – she looks about ten or twelve – spots Tegan and invites her to join in. The kids show her how to swing the bat and the pitcher starts to toss the ball in her direction; they let her keep swinging until she hits one. When she does, the light wiffle ball catches the wind, floats high in the air, swirls around a bit, and lands two inches from Tegan's feet. After staring at the ball in wonder, she looks up and a slow smile spreads across her face. The other kids laugh and Tegan joins in with glee. The boy at first base looks at his watch and yells, "Hey, it's lunch time," causing all the wiffle ball players to scatter and race home in search of food. The girl that invited Tegan to play tells her to come back tomorrow in the morning to play a game with them and Tegan agrees with an enthusiastic nod of the head. She turns to run back for lunch, and sees her grandmother waiting by the fence.
The Akron Racers are social agents combating the gender based inequalities, and the players are pioneers for advocating a much needed cultural shift in the institutional structure of softball. A large portion of eliminating these stereotypes and preconceptions surrounding softball will be changing the way we transform the children’s foundation of sport (Rauscher and Cooky, 2015; Buning, 2015). Rauscher and Cooky argue the cultural shift will only occur if adolescents develop leadership through an empowering and protective setting (Rauscher and Cooky, 2015). For example, Messner highlights that the “gender regimes of children’s sports may be increasingly challenged”, when post Title-IX women and, “heroic female athletes become more a part of the cultural landscape for children, (Dworkin and Messner 1999)” (Messner, 2015). In addition, Heaphy’s solution to combating the inequalities has high correlation with Rauscher and Messner’s ideology regarding a cultural shift through social agents (i.e. the Akron Racers) that empower children. The documentary displays the Akron Racers are activists towards the cultural shift of softball because, during
Participating in a sport at an early age can be essential to the overall growth process during a child’s upbringing. Whether the participation is through some sort of organized league or just getting together amongst friends and playing, the lessons learned from this can help teach these kids and provide a positive message to them as they develop. There is a certain point, however, when organized sports can hinder progress, which is when adults get too involved and forget about the underlying reason to why they are helping. While adult involvement is necessary, adult involvement can sometimes send the wrong message to children when they try to make participation become more than just about fun and learning. According to Coakley (2009), “organized sports are worth the effort put forth by adults, as long as they do what is in the best interest of their children and put that thought ahead of their own agenda” (Coakley, p. 151). This is a valid argument because once adults put themselves in front of the children and their values, it needs to be re-evaluated as to why they first got involved in the beginning. Partaking in organized sport and activity from a young age can be beneficial to the overall development of children, as long as decisions actions are made in the best interest of the children and not stemming from ulterior motives of adults.
H.G.Bissinger, through his novel Friday Night Lights, creates an appeal to pathos to persuade readers to care about his opinion that the emphasis placed on High School Football has a dangerous impact on the lives of students. To support his opinion, Bissinger employs methods and techniques which help create an appeal to pathos. Pathos is an appeal which heavily relates to a reader’s emotion on various different aspects. To establish the fundamental problem Odessa, Texas has when it comes to football, Bissinger shows the religious like attitude the game is conceived with. By adding testimonies, Bissinger ties in emotion while strengthening his argument. Lastly, Bissinger uses personal stories
I stood yesterday afternoon engaged in the immense time consuming game of baseball. I stood there contemplating on what ideas, mainly about baseball, were being distorted and confused. Then it hit me…
Americans have become addicted to gaining quick rewards of satisfaction through sports and action because they want to be entertained thoroughly without needing to ponder any hidden meaning so it doesn’t take away from the pure entertainment of the action. In his time, Bradbury was fearful of the way that the television’s empty shows were in invading every home in America. The culture in the novel demands for “everything (to be boiled) down to the rag, the snap ending” (Bradbury 52), leaving nothing for the viewer to ponder; they would rather enjoy themselves “a solid entertainment” (Bradbury 58). The same is true in today’s movies and shows, in which most must contain many action scenes in order to keep the viewer’s attention, and the meaning and symbols must be clearly spelled out for them. This is also why Bradbury includes sports as being the main focus of schools in his story, since th...
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
‘Field of Dreams’ is a diversified script that constantly evolves, but mainly revolves around the game of baseball, ‘the greatest game ever invented’. The game that according to some avid spectators, completely and thoroughly transcends and binds the country to past, present, and future--generation to generation. In this movie this national pastime represents an avenue that finds the connection to the soul of a great audience; somehow insinuating that baseball acts as a means of fulfilling individual spiritual needs. These needs are that of a ‘sense of belonging’, a need to participate in sport, either vicariously as a spectator or directly as a participant. Moreover the desire to engage in distraction and play may be intrinsic to the human psyche. The theme throughout the movie was based on the legendary story of the Chicago White Sox of 1919, where the question was raised on the issue of the team’s “sportsmanship” and the ethical behavior of several teammates during the World Series. This left the image of America’s most idolized team tarnished and lead up to a ban of eight players from the sport; for an ‘unsportsmanlike’ like conduct in the series. The public view of the game up until then was that of perfection, it was clean and straight; but afterwards, the lack of fair play especially coming from such highly ranked players, ended up affecting fans’ enthusiasm for the entire sport. As the movie nears its ending, Robinson evolved on the concept of having utterly devoted fans and as if in a mystified manner drew them in to this already mystical place, just to have them see the most idolized team of ‘the golden age’ play once again.
The victories of the Olympians shown in the commercial indicates that no one come across success just by hoping for it. You need the strength of mind and body to struggle and work hard to reach your fullest potential. You also need the sponsor of others, in this case, moms, to help you set the right attitude and drive towards success. P&G reveals the importance of hard working and how they work hard every day to make quality products and services that improve people’s lives. One theme carried through the entire video was a nonviable language—failing. The whining babies, the crying children, the falling kids and so on. But they considered failure as stepping stone and never given up. P&G also thinks of its failures as gifts and parts of its growth and development. The real connection between P&G and the Olympics is moms. Behind Olympic athletes, there is the loving support of dedicated moms who are out there putting all their efforts for their child. Procter & Gamble celebrates the role of mothers played in the careers of several of the Olympics stars. With heavy emotional music and spare use of language, this campaign has a significant impact conveying love for the mother, fulfillment for the athlete and self-reflection for everyone. “P&G, Proud Sponsor of Moms”, P&G is in the business of helping and honoring
Millions of sports fans anxiously anticipate tuning in to view their favorite sporting events each season. Whether it 's the Super Bowl, NBA Championship, or The World Series, fans are treated to a performance by some of the most talented athletes in the world. These athletes have trained vigorously in order to make their dream of playing in their major sports championship a reality. Many of these athletes began developing their skills by playing competitive sports at a young age. In addition to gaining extraordinary skills, these children and others who participate in competitive sports acquire knowledge that is beneficial to everyday life. My knowledge and experiences with competitive sports began at the age of five. Through my exposer with competitive sports, I gained good communication skills, self esteem, and learned the value of work ethics.