An Analysis Of Hillary Clinton's 'Family Strong'

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Family Strong
Presidency is a very complex and competitive process, that’s why producers need to be innovative while creating campaign advertisements. In the advertisement “Family Strong” for Hillary Clinton, the producer uses sympathy and visuals to gain voter’s respect by reaching out to viewers heartstrings and talking about what everyone loves most, family. With family in mind, the ad is supposed to show viewers across America that if anyone should be President of the United States, it should be someone with strong values, family oriented, and very humble. This was a brilliant way to convey the American people to vote for her this november. The main focus with this particular advertisement is to gain credibility through all of Hillary’s …show more content…

The fact her mother had gone through a traumatic experience caused the both of them to start standing up for others. Normally, people usually open up to childen and lower their guard due to their young and innocent nature, especially when you have sympathy for a specific child. That was a very strategic way to start out this campaign ad. However, it quickly turns the mood around when it states, “She never gave up, and she taught me to do the same” in other words saying that Hillary has the same morals as her well grounded mother. The ad then connects her mother’s experience as to why Hillary Clinton prefers standing up for kids and families. To back up that statement, the narrator says, “After law school, she could have gone to a big law firm but instead went to a children’s defense fund.” This shows that Hillary fought for school reform, which made her look like she had a big heart because she chose helping out children rather than picking the higher paying job. On top of good ideas and concepts voters are looking for a great person in general to run our country. For those Voters, I 'd say this ad takes the cake. No other candidate can compete with the time and effort Hillary invested into this country. This ad definitely refreshes our memories on the years of work Hillary has already …show more content…

Considering Donald Trump has absolutely no experience in the political field, Hillary Clinton has an advantage being that her husband was the President of the United States back in 1993 to 2001. Not only that, but she was the Secretary of the United States in 2009 to 2013; therefore, her campaign not only reaches out to most democrats, but to some potential republicans as well solely based on her knowledge. This fact alone can be very effective for the legitimacy of her ad. The producer made many valid and honorable points as to why Hillary should be respected, highlighting her strengths of being well rounded and a good hearted citizen, With just the right words and visuals, you can really convince the voters into believing what is it they 're trying to say. The ad was very upbeat, setting the tone for viewers to feel happy and/or good vibes. The producer uses Hillary’s past accomplishments to provide the insight of a respected and potentially trustworthy person using linguistics and visuals. Insinuating Donald Trump does not have those values and simultaneously implying that Hillary, although deleting thousands of classified emails, can still be trusted through her grounded nature and immense care for families. I believe the producer was very effective with the campaign ad in showing Hillary’s strong family oriented side and great morals, hitting home for a lot

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