In "Persuasive Communication," Stevenson examines how the "global communication system offers increasing opportunities for governments, private corporations, and occasionally individuals to reach and influence people around the world" (364). He takes a look at two particular aspects of this process: government engagement in "public diplomacy" or propaganda directed at the citizens of other countries and advertising. I will focus my critique on his analysis of the earlier one.
As Stevenson notes, U.S. public diplomacy efforts are directed through the United States Information Agency (USIA) or Service (USIS) as it is known abroad. As he characterizes the service, it can be seen as a harmless international public relations arm of the U.S. government, distributing U.S.-friendly materials (book, videos, magazines, chats, performances) to receptive, even if sometimes violent and antagonistic, foreigners. The non-amicable reactions generally stem from a perception that USIS, with its propaganda dissemination and local information gathering duties, functions as an "intelligence agency hiding behind cultural and educational exchange" (352). Stevenson counters that while the agency is indeed part of the U.S. foreign policy system, it does not involve itself in intelligence operations (352). He expresses puzzlement at the fact that foreigners so willing to express their discontent with the USIS with rocks and sticks would get "outraged when the agency surveys opinion on a more systematic basis" (352). Nonetheless, there are reasons to believe that this characterization is not accurate and that foreign resistance to U.S. "public diplomacy efforts" can be understood as a reaction...
... middle of paper ...
...ca and to multilateral worldwide information distribution, such as UNESCO, its active defense of Western, especially U.S.-based, news agencies via its "free flow of information" doctrines . . . have all helped to create a pro-U.S. political and cultural tableau. Such initiatives were also in line with its corporatist 'free market' isolation strategies against elements protectionist or socialist in outlook" (Sussman and Lent 6).
Once again, Stevenson's arguments fall short.
Sussman, Gerald and John A. Lent. "Introduction: Critical Perspectives on Communication and Third World Development" in Transnational Communications: Wiring the Third World. London: Sage Publications, Inc., 1991. 1-26.
Stevenson, Robert L. "Persuasive Communication" in Global Communication in the Twenty-First Century. New York: Longman Publishing Group, 1994, 343-368.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Global Communication In chapter 14 on his book Global Communication in the twenty-first century, Stevenson focuses on the topic of persuasive communication. He presents a brief analysis of propaganda, or using his term, public diplomacy, making reference to the United States Information Agency (USIA). He also speaks about advertising highlighting that international advertising is increasing. Stevenson refers that the new global communications systems are efficient tools for governments and economics sectors to reach and influence public opinion, I suppose that it is understood that always communications systems have been efficient to influence people.... [tags: International Relations Global Essays Papers]
855 words (2.4 pages)
- Introduction The purpose of this paper is to define and explain what are public relations. First, this paper will explain how did it come about and what was the need for it. Second, the paper will describe how the public relations’ duties are organized and structured; and the services it provides. Third, it will discuss the relationship between the media and public relations. Finally, it will discuss the issues concerning professionalism and social responsibility. Public Relations “Public relations is a persuasive communication tool that people can use to motivate other people and institutions to help them achieve their goals” (Vivian, 2010, p.... [tags: Public relations, Mass media, Communication]
2313 words (6.6 pages)
- Robert Louis Stevenson shows a marvelous ability to portray. He depicts the surroundings, architectural details of the dwellings, the inside of the houses, the instruments and each part of the environment in detail. He even specifies that the laboratory door is “covered with red baize” (p.24). Not only does he offer a precise picture of the setting, but also he draws accurately the characters. About 200 words are used in order to describe Mr. Utterson the lawyer (p.5). Dr.Lanyon, the gentleman who befriends Mr.... [tags: Robert Louis Stevenson]
1491 words (4.3 pages)
- Gap Analysis: Global Communications The confidence in the entire telecommunications industry is diminishing. Stockholders are realizing diminishing returns on their investment and are having doubts about the industry?s ability to regain past levels of profitability. Telecommunications companies are experiencing losses due to high levels of competition for the consumer dollars available. Cable companies have been allowed into the market to provide a single provider solution for television, broadband internet, and two-way voice communication.... [tags: Gap Analysis Global Communications]
1718 words (4.9 pages)
- Gap Analysis: Global Communications Global Communications (GC) is faced with a situation common to many industries today, increased competition and dwindling profits. GC’s stock value has fallen over 50% over the past few years. Decisions need to be made and consequences considered. Situation Analysis Issue and Opportunity Identification GC has experienced an increase in competition, an increase in consumer demand, and a drop in stock value of more than 50%. Opportunities that exist for consideration include outsourcing to foreign countries, layoffs of current employees, a change in the working relationship with the union, and the possibility of telecommuting.... [tags: Business Analysis Global Communications]
1078 words (3.1 pages)
- The purpose of a persuasive text is to change or alter the viewpoint of the reader for it to agree with the author’s perspective. The intention of this specific text is to persuade the reader to help end poverty today by joining ‘Make Poverty History’ and it uses persuasive language and techniques to do this – this essay will explain the effect on the reader and will focus on analysing persuasive language. Pronouns are an effective persuasive language technique because they address the reader directly.... [tags: persuasive text]
835 words (2.4 pages)
- Analysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson In an attempt to consider the duality tale, one narrative inevitably finds its way to the top of the heap as the supreme archetype: Robert Louis Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde. Immense disagreement permeates the pages of literary criticism relevant to the meaning of the story. Yet, for all of the wrangling focused on the psychology, morality, spirituality, and sociality of the story, it has remained, since 1886, a novella that according to the Reverend W.... [tags: Robert Louis Stevenson Literature Essays]
2877 words (8.2 pages)
- In this analysis I will present the ethical and financial problems Global Communications faced prior to senior staff introducing a two-pronged aggressive approach. I will identify the issues and opportunities faced by Global Communications followed by the stakeholder perspective and end-state vision. A gap analysis is also included for Global Communications explaining where the company is today and where they would like to be. Situation Analysis Issue and Opportunity Identification Global Communications has become aware of some uneasy issues the company will have to face.... [tags: Global Communications Case Study]
1750 words (5 pages)
- Global Communications is struggling to compete in the telecommunication industry. Management has put in place an aggressive plan that will address the company’s 50% depreciation in stock value over the last three years. Kreitner and Kinicki quote "Change begets conflict, conflict begets change" (2004). Global Communications was already facing an uphill battle because of the planned changes and they made a critical mistake by not including all critical stakeholders in the planning and implementation of these initiatives thus isolating the stakeholders and endangering the success of the plan.... [tags: Global Communications Case Study]
1719 words (4.9 pages)
- Gap Analysis: Global Communications Global Communications is a telecommunications company that is faced with numerous issues. The company is having a financial crisis in the midst of a rising and competitive industry. Global Communications needs to come up with a strategic plan soon, before their company goes under. How does a company decide on what plan is best. What about what the stakeholders in the company. How does a company find a solution with the least amount of conflict. Global Communications decided to follow the only plan they could think of which was to go against the Union and outsource employees oversees, therefore, laying off many domestic employees, as well partnering with a... [tags: Business Case Study]
1112 words (3.2 pages)